Experience

• 

  Kartun studios

  Jan 2013 - Jun 2013

  Internship

  + Assigned under Creative Director’s office. + Assist in project management part of the animations. + Translations, storyboarding and character checklist. + Prepare animatic and script checking.

• 

  Legion media

  Jul 2013 - Feb 2015

  + Manage and implement social media marketing campaigns. + Oversee design (i.e.: Digital Poster (accompanies every post to maximize impressions, Facebook Timeline Cover, profile picture, campaigns and infographics) and postings by the team. + Map out marketing strategy and then drive that strategy proven by testing and metrics + Monitor trends in Social Media tools applications, channels, design and strategy + Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. + Compile and present report for management showing results. Tunjukkan kurang

  • Social Media Executive (Team Leader)

    Apr 2014 - Feb 2015

  • Social Media Executive

    Jul 2013 - Apr 2014
• 

  Asian broadcasting

  Jan 2015 - Jun 2015

  Marketing executive (digital and content)

  + Assist in execution of marketing campaigns base on customer product lifecycle-acquisition, upsell and win back. + Assist in managing product promo and work with CRM team on proper configuration in CRM system on timely manner. + Upload daily content promo, on-going in house audio/video via social media platform. + Assist in tracking and monitoring of marketing collaterals and premium items, ensure timely deliverables of the materials. + Daily tracking of website page views, most click pages within ABN websites and social media accounts. + Prepare company’s monthly external and internal newsletter together with Creative team. + Respond to customer’s inquiry through all digital channels. + Prepare weekly report of company’s social channels and website data. Tunjukkan kurang

• 

  Cardpow

  Jul 2015 - Feb 2017

  Digital marketing executive

  + Manage company's social media accounts: Facebook, Twitter, Instagram+ Prepare weekly newsletters + Create, edit and publish editorial content in Bahasa and English on all online advertising campaigns for optimal results.+ Translations from English to Bahasa Malaysia+ Plan, coordinate and execute all digital campaign+ Research and data mining on latest internet marketing technology and trends to boost marketing effectiveness.+ Handle customer correspondence on social media and website+ Manage customer online and coordination of order to delivery+ Assist in executing marketing activities via social media presence on all relevant platform+ Update and maintain the customer database+ Assist in developing short and long term social media strategies to engage and grow online communities+ Mingle at networking workshops and events to promote company Tunjukkan kurang

• 

  Agensi kaunseling dan pengurusan kredit (akpk)

  Jan 2017 - now

  Leading a team of three Senior Executives, I oversee initiatives in four key areas:1) Digital Communications: - Drive digital media outreach and engagement across various platforms, including social media, websites, and other digital channels. - Manage AKPK's digital campaigns aimed at fostering growth, focusing on instilling peace of mind, promoting services for individuals and MSMEs, and combating stigmas associated with AKPK. - Strategize to maintain a positive net sentiment in digital media. - Cultivate strategic partnerships with KOLs and creative agencies to enhance brand affinity. - Collaborate cross-departmentally and with strategic partners to promote products, services, and campaigns for increased leads and conversions.2) SEO Optimisation:- Develop and implement SEO strategies to enhance AKPK's online visibility and search engine rankings.- Conduct keyword research, on-page optimization, and technical SEO audits for improved website performance with strategic partner.- Monitor website traffic, rankings, and SEO metrics to adapt strategies for continued effectiveness.3) Paid Digital Media Initiatives:- Formulate and evaluate paid digital media campaigns across various platforms such as SEM, FB, IG, TikTok, and Google Ads to maximize desired outputs.- Develop strategies to optimize key performance indicators (CPR, CPE, CPC) for each campaign.- Review paid media trends, recommending actions to align with market demands. 4) Customer Experience Enhancement:- Oversee Sahabat AKPK, engaging advocates to promote AKPK externally.- Lead a team monitoring AKPK's digital media interactions to foster positive experiences, including managing crises effectively.- Collaborate cross-functionally to address customer concerns via digital channels.Others:- Member of project teams for AKPK's CRM system and End-to-End solution, with a focus on digital aspects and change management.- Head of Multimedia for AKPK's Sports and Recreational Club. Tunjukkan kurang Main Tasks1) To perform effective communications via main digital channels+ Growth in digital media outreach and engagement in social media, website, microsite, newsletters, and all other digital platforms.+ Positive net sentiment in digital media; monthly and yearly+ Establish multiple partnerships with Key Opinion Leaders (KOLs), creative agencies and conduct digital contests+ Inspect digital media trends and recommend suitable actions based on the approved Communications Plan.+ Collaborate with team members and relevant departments, negotiate with vendors/KOLs and initiate approved action plan accordingly.+ To review the initiatives and procedures and revise if they don't meet the expected output and outcome.+ To provide an extensive report of the outcome and output on a case-to-case, monthly, and annual basis.2) Plan, implement, review and revise paid digital media initiatives to ensure maximised outreach and engagements via digital channels.+ via Search Engine Marketing, Facebook and Instagram Ads, Twitter Ads, Google Ads, and etc.+ inspect paid media trends and recommend suitable actions based on the market needs.+ develop strategies to maximize key desired actions (CPR, CPE, and CPC) on each of the initiatives.+ control and maintain the key actions and revise them if necessary.3) Maintain positive customer experience via social media channels+ Lead a task force team to monitor AKPK social media comments and messages on a daily basis+ Cooperate to formulate the best intervention plan to address all customers+ Collate, examine, follow up and provide weekly, monthly reports of negative and positive comments for management review Project basis tasks+ Business Lead for development and implementation of new AKPK website (OSP)+ Assisting in developing AKPK's Brand Survey practice together with Research Departments+ and others. Tunjukkan kurang

  • Deputy Manager, Corporate Communications

    Jan 2024 - now

  • Senior Executive, Corporate Communications

    Jan 2017 - Jan 2023