Experience

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  Time inc.

  Jan 2006 - Jun 2018

  • Executive director for the central ad operations group, in charge of technical support of advertising technologies and products across 28 websites, including People.com, Sports Illustrated.com, EntertainmentWeekly.com, Instyle.com and Time.com.• Oversee a team of 8 ad technologists who provide technical support to ad trafficking, inventory, client services, consumer marketing, sales and front-end engineering teams for overall ad serving across Time Inc. brands.• Work across sales, marketing, ad ops and product engineering teams to create and deploy innovative ad products crossing multiple digital platforms. Initiate and oversee the roll out of new digital ad products across Time Inc websites, introducing new products and technologies to market across Time Inc brands.• Closely monitor and manage technology partnerships to ensure the health of the integration, including Google, Brightcove, and Adobe. Perform constant analysis and initiate optimizations when necessary.• Provide technical solutions for video advertising across Time Inc brands to ensure the continued growth of video monetization across all players. Work closely with Video Engineering team to develop and deploy creative solutions for ad delivery against video.• Lead in the design and deployment of Dart Premium across all websites. Develop training guides for ad operations teams and provide training, technical support and admin of the adserving platform.• Lead in the design and deployment of ad integration across OTT for the People Entertainment Network. • Responsible for integrating advertising on existing and new environments in order to create alternate revenue streams, including mobile ad products, social media, video syndication, and licensing ventures.• Strategize, scope and lead integration of programmatic partnerships, including header bidding, guaranteed and PMP integration deals with third parties such as Kargo, YieldMo, Sharethrough, TripleLift. Show less • Responsible for introducing new ad product technologies to the Time Inc websites to maximize ad revenue. Initiate advanced campaign strategies for advertisers on various Time Inc. brands, including People.com, MyRecipes.com, SouthernLiving.com, InStyle.com, Health.com, RealSimple.com, and more than 10 other websites.• Oversee a team of three technologists.• Manage the ad integration for Mobile adserving, using Dart Mobile. • Manage the ad integration for video adserving, for Brightcove players. • Technical lead for integration with all new third-party vendors and ad networks. • Optimize the use of Time Inc. ad serving technologies in line with ever changing business requirements.• Help manage the needs of sales development, by working closely with vendors and internal web developers to introduce new products to the websites.• Provide first tier technical support to sales, operations and product teams. Consult on a wide variety of topics including ad systems, rich media and third party ad servers. • Responsible for integrating advertising on existing web systems in order tocreate alternate revenue streams. Spearheaded the roll out of new web products including ad-integrated video content management systems, email newsletters, and rich media ad products.• Designed new site-served ad products for Time Inc. sites• Responsible for ongoing training of expanding group of 25+ Ad Ops team members. Create and update trafficking materials, and keep online database containing all relevant ad ops technical documents. Show less • Responsible for operations of digital advertising across the Time Inc portfolio to maximize ad revenue. Initiate advanced campaign strategies for advertisers on various Time Inc. brands, including People.com, MyRecipes.com, SouthernLiving.com, InStyle.com, Health.com, RealSimple.com, and more than 10 other websites.• Oversee ad operations, developing processes to support the expanding digital ad platforms.• Manage the ad integration for Mobile adserving, using Dart Mobile. • Manage the ad integration for video adserving, for Brightcove players. • Lead integration with all new third-party vendors and ad networks. • Optimize the use of Time Inc. ad serving technologies in line with ever changing business requirements.• Help manage the needs of sales development, by working closely with vendors and internal web developers to introduce new products to the websites.• Provide first tier support to sales and product teams. Consult on a wide variety of topics including ad systems, rich media and third party ad servers. • Responsible for integrating advertising on existing web systems in order to create alternate revenue streams. Spearheaded the roll out of new web products including ad-integrated video content management systems, email newsletters, and rich media ad products.• Designed new site-served ad products for Time Inc. sites• Responsible for ongoing training of expanding group of 25+ Ad Ops team members. Create and update trafficking materials, and keep online database containing all relevant ad ops technical documents. Show less

  • Executive Director, Ad Product Technology

    Nov 2012 - Jun 2018

  • Associate Director, Ad Product Technology

    Aug 2010 - Oct 2012

  • Director, Ad Operations

    Jan 2006 - Jul 2010
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  10 twelve consulting

  Jun 2018 - now

  Consultant, ad technology

  Work across industries to help businesses build, deploy and maintain a strong digital advertising ecosystem. Advise companies on how to architect and implement advertising & marketing technologies, including Google Marketing Platform. Working alongside engineers, marketing professionals and ad sales to help build and manage advertising technology, and assist in measuring the impact of media activity using Google and third-party tracking technologies.

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  Gogipper

  Oct 2022 - Oct 2023

  Advertising product manager

  As Advertising Product Manager, I lead new monetization opportunities in the EdTech and SportTech ecosystem, focused on high school and collegiate sports programs, which included introducing new sponsorship opportunities. Successfully built and deployed a new fundraising platform for schools.-Developed systems to embed sponsor logos within content at the time of posting, enhancing visibility for sponsors and creating additional advertising opportunities.-Designed backend components such as inventory control, purchaser reporting, and revenue share mechanisms for participating schools, ensuring a seamless and transparent experience for all stakeholders.-Established and monitored key performance indicators for sponsorship product areas, providing insights for strategic decision-making.-Conducted regular user interviews to understand product usage and validate potential new features, promoting continuous product improvement.-Authored clear and concise product specifications to guide development, ensuring alignment with company vision and goals.-Served as the product owner on an agile development team; running daily standups to evaluate progress and address issues promptly.-Focused on growth and extension of the product footprint by enabling additional revenue streams and monetization opportunities, resulting in increased ARR and Net Retention Revenue.-Successfully launched a new fundraising platform specifically tailored for high school athletic departments. Worked cross-functionally to ensure smooth development and release of the platform. Show less

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  Freewheel

  Mar 2024 - now

  Senior product operations manager

  Assessing, understanding, and championing solutions across the Freewheel Product Teams. Work with Product Managers, Senior Leadership, and cross-functional partners to drive efficiency and scale growth.Understand, define, document, and evangelize Product Management processes and tools that have a high impact to the overall business.Drive initiatives across multiple stakeholders and cross-functional teams – including Services, Support, Operations Excellence, and Engineering Ops – to create and align on processes and tools required by Product Management to function effectively and efficiently.Define and achieve strategic outcomes, in addition to managing high-level, complex, and fluid projects in order to drive lasting organizational improvement. Show less