
Graham Booth

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About me
Regional Sales Manager at Syneos Health Deployment Solutions (Previously inVentiv Health Commercial Solutions)
Education

University of Newcastle-upon-Tyne
1978 - 1981BSc Hons Physiology, Biochemistry, Zoology, minors in; Chemistry, Biological Statistics, Medical Statistics Combined honours class II division IIActivities and Societies: I worked on a seasonal casual basis throughout my time at University and graduated owning a car, a hifi, 30LPs and £1000 in the bank with no debts! Based jointly between the Medical School and Department of Zoology with clinical work at Newcastle General Hospital, Royal Victoria Infirmary and Freeman Hospitals.Research projects for honours:Relationship between mucopolysaccharide gut mucus and human peptidase enzymes in an acidic environment. Impact on enzyme kinetics and integrity of mucus bottlebrush structure. Planning, delivery and preparation for publcation. Tutor Dr David Sanders, Prof E L BlairCationic exchange across… Show more Based jointly between the Medical School and Department of Zoology with clinical work at Newcastle General Hospital, Royal Victoria Infirmary and Freeman Hospitals.Research projects for honours:Relationship between mucopolysaccharide gut mucus and human peptidase enzymes in an acidic environment. Impact on enzyme kinetics and integrity of mucus bottlebrush structure. Planning, delivery and preparation for publcation. Tutor Dr David Sanders, Prof E L BlairCationic exchange across the anal papillae of larval culex molestus using radio labelled isotopes of sodium and potasium. Comparison with original work by Dr Stobbart on Aedes Egypti. Planning, delivery and preparation for publication. Tutor Dr Stobbart, Prof ShawFinal Viva Voce with an external examiner for honours. Show less
Experience

Sterling Winthrop Group UK
Jan 1981 - Jan 1989Territory salesperson in West Yorkshire covering primary and secondary care, wholesale and retail pharmacy and dispensing accounts. Performance in the top 3 national and promotion to executive grade medical representative by year 4. Experience of working at International medical meetings in Europe and Africa. Facilitated over 100 workshops for part II membership final viva voce for clinicians appearing for MRCP. MCCOG, FRCS and MRCGP.Therapy areas; Cardiology, Diabetes, GI, Gynaecology, Pain, Wound-care. Show less
Hospital Sales Manager
Jan 1988 - Jan 1989Training Executive
Jan 1986 - Jan 1988Medical Representative
Jan 1981 - Jan 1986

Sterling Winthrop Pharmaceuticals
Jan 1989 - Jan 1991Regional Sales ManagerResponsible for a £3m Sales line, 8 Territory Managers, Salary, Incentives and bonus structure. Bottom up business planning. Performance reviews and individual development plans. Awarded Supreme Achiever Manager in my second year.

Bristol-Myers Squibb
Jan 1998 - Jan 2002Sales Force Effectiveness DevelopmentCustomer facing skills coaching. Dedicated brand trainer and brand team member. Development of new brand selling standards. Brand training on ITC's and conferences. Use of CRMS to audit in call sales skills and development of tactics.Market access team for Osteo-arthritis product launch in 1996.Therapy areas; Cardiology, Diabetes, Lipidology, PsychiatryTraining and coaching customer healthcare teams at department and practice level and at national meetings.1992-1998 Senior Sales Representative Hospitals and Primary Care, West Yorkshire.All promoted products having positive formulary and protocol listings. Top sales nationally in two separate years with different products ( Depression, Hypertension, Heart Failure and Arthritic pain)Sales targets for all products met to bonus level from '93 onwards. Show less

Novartis
Jan 2002 - Jan 2006Regional Training ManagerCoaching first line management coaching skills during 3 up visits in addition to skills coaching for high potential primary and secondary care salespeople. Completion of individual TNA and input into regional performance reviews.Training and coaching customer healthcare teams at department and practice level in Primary and Secondary setting.Input into national selling skills strategyTherapy areas; Cardiology, Diabetes, Lipidology

Schering
Jan 2006 - Jun 2007Key Account Executive, Oncology Team (contract with I2F)Kam in Haemato-Oncology contracted through In2Focus. Covering 5 Northern Cancer Networks. Additional project responsibility for reviewing the extensive clinical trial database working with the medical department. Additionally trained newer team members in the therapy area and assisted a new RBM in coaching development.Also acted as an external assessor during selling skills audits conducted for major I2F client companies at roadshows around the UK.Therapy areas.Chronic Lymphocytic Leukaemia, Multiple Myeloma and Metastatic Breast Cancer.Sales resultsSvT 3rd National at the end of year 1. Year 2 sales growth 1st National. Show less

Ashfieldin2focus
Jul 2007 - Dec 2009Interim Manager and Field Sales Coach (contract with Ai2F)Initially worked with Nycomed UK to develop both selected Primary Care KAMs and the specialist Secondary Care Surgical Team to coach sales success in the theatre environment. (National). Reporting to Heads of Sales at Nycomed UK. Therapy areas; Asthma, Hepatobiliary resection and transplant. Full TNA completed for each KAM with evidence of upskiling shown on sequential FV reports.Moving on to coaching the Astra Zeneca Established Brands salespeople in the Eastern Region (Scotland to Hampshire) Reporting to Program Manager at Ashfield in 2 Focus. Therapy areas; Gastroenterology, Prostate Cancer. Full completion of FV reports and support of the RBM in providing evidence for performance appraisalsRe-engaged by AZ to coach the Customer Account Management project Team ( Yorkshire and Humberside). Customer facing skills development in addition to coaching account mapping and coaching skills. Addional responsibilities including coaching management development and training skills in high potential candidates (two of whom became Regional Business Managers) Reporting to Business Manager at AstraZeneca.Therapy areas; Prostate cancer, Cardiovascular, COPD, Asthma.Coaching the South West Sales Team for Apex who were without a manager. Identified training needs and created plans to upskill selling skills to meet the needs of the project clients. Routine management of administration tasks and client key metrics delivery. Full team TNA completed alongside annual performance appraisals. Reporting to National Sales Manager Therapy areas, Severe Pain, Osteoporosis, Vertigo, Woundcare for 3M products and dressings.Interim manager to cover sickness abscence for the Flora Heart Health Team Northern. Promoting Flora pro active products and Active Heart Program to selected health care professionals. Field based selling skills coaching in addition to performance reviews, application and delivery of new targetting templates for more effective selling. Show less

Sandoz Pharmaceuticals
Jan 2010 - Jun 2011Key Account Manager (contract with Ai2F) Biopharmaceuticals DivisionWorking for the UK Bio-pharmaceuticals Division as a Key Account Manager for the range of Biosimilars and NTI generic Pharmaceutical Products. Successful tendering and pull through of regional contracts in tariff excluded products. All aspects of contracting from prospecting and discussions with Clinical Directorates and Specialist Commissioning Pharmacists and procurement leads to distributor and clinical end user training.Therapy areasOncology and Haematology malignancy support, Renal and Hepatobiliary Transplant immunosuppression, Adult and Paediatric Endocrinology. Chronic renal failure and DialysisSales ResultsFirst Kam to win a full regional contract for GCSF biosimilarFirst Kam to win a regional contract for Immunosuppresant genericInitiated major regional trial centre for Adult EndocrinologyInitiated trialists for B Cell Lymphoma and Breast CancerFirst Transplant contract including clinical patient review and switch for QIPPto generic.Close working with Homecare Provider OrganisationsUnder contract from Ashfieldin2focus Show less

Menston Action Group
Mar 2010 - Apr 2020Co-ChairmanCo-Chairman and member of Strategy group. Media spokesperson.

Wharfedale and Airedale Review Development
Nov 2010 - Nov 2018Deputy ChairmanDeputy chair, media blogger and member of strategy committee

Pfizer
Jun 2011 - Feb 2012Interim Hospital Sales (contract with Ai2F)Recruited to gain 3 hospital formularies and support the core business in Cardiology,Diabetes,Lipidology, Urology, Neuropathic Pain and Erectile Dysfunction. Interim position to cover a maternity leave

EMIS
May 2012 - Apr 2014Customer Training ManagerCustomer training manager responsible for a managing a team of 22 technical clinical systems trainers delivering to NHS personnel, management and clinicians. Responsible for training quality KPI's and managing down outstanding training budget for PCTs then CCGs. Close work with CSU's on joint training projects, quality delivery and improvements in client satisfaction KPIs. Development of individual training plans and twice yearly performance reviews.

Independent Training
Apr 2014 - Dec 2014Independent Training DeliveryDelivering training to meet the needs of SMBE. Featuring bespoke workshops on Needs Satisfaction Selling, Consultative Selling, Communication skills, coaching and leading change. Development of customer retention and customer satisfaction strategies.Facilitating improved operations and internal processes.

InVentiv Health
May 2015 - Sept 2015Manager CSE TeamManaging a team of highly skilled clinical nurse educators in the UK, on a cardiology program for a blue chip Pharmaceutical Company and reporting to the Vice President of Operations for inVentiv Commercial Europe. Delivery of strategic direction and development of improved performances through process improvements and increased skills utilisation.

Ashfield, part of UDG Healthcare plc
Sept 2015 - Apr 2016Manager CSE TeamManaging a team of highly skilled Clinical Support Nurses working in a novel way for a major Blue Chip Pharmaceutical Client to improve health outcomes in specific patients presenting with cardiac pathology. Reporting to Program Manager Ashfield Clinical. Development of improved monthly reporting standards to exceed client expectations and completion of full team TNA and performance reviews.

A. MENARINI FARMACEUTICA INTERNAZIONALE SRL
Jan 2017 - Aug 2018Training ManagerReporting to the HR director and Leadership team and responsible for managing and delivering training courses, product and skills training and field skills coaching for a national team of Key Account managers working in cardiovascular and rheumatology in secondary care and CCG's. Working with brand managers to ensure effective roll out of new campaigns and working with FLM's to to coach superior performance with individuals and teams.

Syneos Health Deployment Solutions (Previously inVentiv Health Commercial Solutions)
Nov 2018 - nowRegional Sales Manager
Licenses & Certifications

Wellards Diploma NHS England
Wellards
Volunteer Experience
Committee Member
Issued by Menston Action Group on Feb 2010
Associated with Graham Booth
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