Tracy Gichohi

Tracy Gichohi

Social Media Manager

Followers of Tracy Gichohi520 followers
location of Tracy GichohiNairobi County, Kenya

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  • Timeline

  • About me

    Founder & COO | Empowering Tech Innovators through Strategic Project Management & Executive Support

  • Education

    • Kiriri Women's University of Science and Technology

      2015 - 2018
      Bachelor of Business Administration - BBA Business Administration

      Kiriri Women's University of Science and Technology, often referred to as KWUST, is a non-state funded women's university in Nairobi, Kenya. Kiriri Women's University is the only women's university in east and southern Africa. I got a partial scholarship here, which enabled me graduate with Upper Second Class Honors in Business Administration - Finance Option.

    • ALX Africa

      2022 - 2022
      Virtual Assistant Business/Office Automation/Technology/Data Entry

      ALX is part of the African Leadership Group, which is on a mission to transform the future of Africa by helping young Africans grow and prosper in their careers. The program focuses on building the skillsets, through real-time project based learning, to get me ready to transform our world.

  • Experience

    • Steve's Hair and Beauty Studio

      Jan 2017 - May 2018
      Social Media Manager

      I was employed here on a part time basis, which I did as I was in campus for my bachelors. This role gave me an opportunity to explore the online marketing and social media management industry. These were my roles:- Set specific objectives and reported on ROI.- Generated, edited, published and shared engaging content daily.- Communicated with followers, responded to queries in a timely manner and monitored customer reviews.- Oversaw social media accounts’ design.- Suggested and implemented new features to develop brand awareness, like promotions and competitions. Show less

    • Nyeri Water and Sewerage Company

      May 2018 - Aug 2018
      Finance Department Intern

      I undertook my Internship here for a period of four months. It was a high paced environment which dealt with water supply and sewerage services. During the period, I was engaged in the following activities:- Processing of payment vouchers. - Processing of VAT Certificates.- Processing of Local Purchase orders. - Receiving and verifying invoices.- Reconciliation of suppliers statements.- Reconciliation of Bank statements.- Updating of petty cash register.- Updating water customer's deposit register. Show less

    • Globefinity ITS Ltd

      Nov 2018 - Jan 2021
      Finance and Administration Assistant

      Globefinity ITS Ltd is a leading provider of internet and technology services. I worked as a finance and admin assistant for Globefinity and its sister company Brandmania, which deals with brand visibilty. During my time there, I had the following achievements:- Restructured the invoicing system by automating recurrent invoices which increased timely payments and reduced invoice omission.- Answered 30+ calls a day to solve customer problems, provide product information which increased sales by 45%.- Scheduled meetings for my managers and for the team and also took minutes.- Managed a large number of emails for both companies by creating folders and responding in a timely manner which improved our customer relations.- Prepared and shared accurate quotations promptly which increased our conversion rates by 15%.- Ensured the office and the assets therein were clean and organized thus increasing the performance and longevity of the equipment.- Maintained and processed monthly payrolls for all employees.- Utilized tax preparation systems to calculate and file tax returns on time to avoid fines and penalties.- Recorded customer enquiries using MS Excel to maintain customer data and analyze the ROI on adverts.- Generated financial reports for the audit team.- Operated as Chat Manager, proficiently addressing customer inquiries and enhancing website support chatbox engagement.- Assisted in managing projects for Brandmania from conception to completion.- Followed up with clients and potential clients as dictated by management to ensure that their needs were being adequately met and to build rapport. Show less

    • Afrilady Shop (e-commerce store)

      Oct 2020 - now
      Operations / Social Media Manager

      Afrilady – An African brand offering solutions to women's wardrobe needsIn my role at Afrilady, I manage both social media and operational tasks to enhance the brand’s visibility and ensure smooth day-to-day operations. My key responsibilities include:- Content Creation & Scheduling: Developed and distributed written, visual, and video content across multiple platforms, increasing organic reach by over 1000%.- Graphic Design: Created engaging ads and posts using Canva, significantly boosting engagement and brand interaction.- Customer Support: Provided timely support via social media and phone, addressing customer inquiries and resolving issues efficiently.- Advertising Campaigns: Curated Facebook and Instagram ads, resulting in a measurable increase in product sales.- Digital Organization: Organized and maintained a digital filing system, ensuring smooth documentation and easy access to important records.- SEO & Hashtag Strategy: Enhanced organic reach by implementing strategic use of hashtags and keywords relevant to our products.- Supplier Sourcing: Sourced reliable suppliers offering quality products at competitive prices to meet the company’s inventory needs.- Inventory & Database Management: Managed stock, sales, and purchase records, ensuring accurate tracking and efficient operations.- Email Management: Handled company emails, ensuring timely responses and proper organization.- Copywriting & Design: Assisted with copywriting for ads and designed marketing materials, including posters and flyers, using Canva. Show less

    • A. B. C Masky Stores Limited

      Apr 2021 - Nov 2021
      Accounts Clerk

      ABC Masky Stores Limited, is a company that deals with FMCGs, and it is also the parent company of Meta Logistics (my current workplace). I was promoted to my current role as an inventory manager at Meta Logistics 8 months into my role as ABC's accounts clerk. These were my achievements/tasks at ABC:- Implemented a daily reconciliation process for delivery transactions, resulting in a significant reduction in the number of outstanding debtors and improving overall cash flow.- Utilized QuickBooks to ensure timely and accurate invoicing, facilitate a smooth delivery process for the delivery team, and minimize delays in payment collection.- Prepared precise item lists for efficient loading of delivery vans, leading to a 50% decrease in returns and improving customer satisfaction.- Tracked office and delivery expenses meticulously, compiling them for accounts payable to prevent theft and reduce overall expenses by 15%.- Assisted with audits and fact checks and promptly resolved discrepancies, ensuring the accuracy and integrity of financial records.- Recorded cash transactions, maintained control over credits, and actively pursued debt collection, contributing to improved cash management and reducing outstanding balances.- Filed and organized tax records systematically, ensuring easy access for senior accountants during tax filings and audits.- Prepared and submitted monthly reports on time, facilitating smooth reconciliations and payment processes and preventing delays in financial operations. Show less

    • Meta Logistics

      Dec 2021 - Sept 2022
      Inventory Manager

      - Collaborated closely with the general manager to develop and implement effective strategies that optimized team performance and streamlined task execution, resulting in increased productivity and overall operational efficiency.- Utilized QuickBooks to manage inventory, ensuring accurate tracking of stock levels, timely invoicing and payment processing, and avoiding issues of overstocking or understocking.- Proactively identified and addressed departmental challenges, implementing solutions to ensure smooth operations and maintain high-quality service delivery.- Prepared comprehensive reports on inventory operations, including stock levels, adjustments, and recommendations for process improvements, contributing to enhanced inventory management practices.- Recorded daily deliveries to facilitate inventory reconciliation and payment tracking by the delivery team, ensuring accuracy and transparency in transactions.- Ensured timely procurement of goods to maintain adequate product stock for distribution while implementing frequent stock rotations to prevent product expirations.- Successfully negotiated with suppliers to secure favorable offers and discounts, resulting in increased product sales and improved profit margins.- Conducted data tracking and analysis to anticipate future needs and make informed procurement decisions, optimizing inventory planning and reducing potential shortages.- Conducted regular meetings with the sales team, providing support and identifying challenges, resulting in the consistent achievement of sales targets for the period I worked there.- Planned and executed monthly stock takes to accurately assess physical stock availability and enhance stock management practices.- Played a key role in training new employees, ensuring smooth onboarding, and contributing to the development of a skilled and cohesive team. Show less

    • Parksville Properties LLC

      Nov 2022 - Feb 2023
      Business Development and Operations Assistant

      - Conduct thorough research to support the development of marketing materials.- Send personalized direct messages on social media to engage with potential leads.- Manage and update the company's CRM system to keep track of deals, companies, and contacts.- Utilize lead generation tools and software to identify new business opportunities.- Email and calendar management.- Assist coworkers and seniors with a wide range of tasks and projects.

    • 411 DATA

      Aug 2023 - now
      Executive Assistant

      411 Data transforms public and private data into data assets.In this role, I supported executives in streamlining operations, from shortlisting candidates and coordinating interviews to enhancing website reliability through proactive testing on GitHub. I created visually impactful graphics for presentations, and facilitated precise CRM integrations on HubSpot, ensuring accurate, up-to-date records. This experience not only improved team efficiency but also sparked my passion for working with tech innovators. Show less

    • Elty Virtual Services

      Apr 2024 - now
      Founder & COO
  • Licenses & Certifications

  • Volunteer Experience

    • Teaching Assistant

      Issued by Geograce Christian Academy on May 2016
      Geograce Christian AcademyAssociated with Tracy Gichohi