Dolapo Sangokoya

Experience

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  Red Bull

  May 2012 - Nov 2012

  Student Brand Manager

  Inaugural SBM of the Trade Evolution Program, created to open new accounts and close voids for the Red Bull brand on and around SBM-supported campusesOrganized and supported Red Bull branded event for UCLA students to bring the Red Bull brand to life Advertised national and regional Red Bull campaigns via social media and UCLA media outlets.

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  UCLA Conference Center and Bruin Woods Family Resort

  Jun 2012 - Aug 2014

  Kids Group Coordinator | Writer & Director | Recruiter

  Duties included planning and implementing a schedule of group activities for all age groups (3-18 years old), working in conjunction with other counselors and management team, acting as a role model and mentor, and exhibiting professionalism and high energy at all times. At UCLA, my job is representative of the UCLA Alumni Association.-Created and organized group activities for children and adults aimed to increase group participation for 700+ families over 10 weeks-Wrote, directed, and performed in live shows for 200+ person audience for 10 consecutive weeks-Member of recruitment management team 2013 and 2014-2014 Most Outstanding Staffer nomination Show less

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  UCLA

  Sept 2012 - Jun 2015

  The Pediatric AIDS Coalition builds community through education, action, and support in the fight to eliminate pediatric AIDS. Coalition-funded initiatives include PMTCT effectivity studies in Lesotho + Malawi (EGPAF), educational summer camps (Kindle), and seed lab research (UCLA AIDS Institute).-Part of 160-person team that put on the largest student-run philanthropy in the West Coast -Assisted in the creation and implementation of strategic digital marketing campaign to recruit 10,200 unique donors -Wrote, directed, and performed in entertaining and educational videos, parodies, and live skits that has garnered 10,000+ YouTube views-Raised over $1.7m alone during my 4 years of involvement Show less

  • UCLA Campus Tour Guide

    Feb 2012 - Jun 2015

  • Company (Master of Ceremonies)

    Jan 2015 - May 2015

  • Morale Committee (Master of Ceremonies)

    Sept 2012 - May 2015
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  Ankara Festival Los Angeles

  May 2015 - Sept 2015

  Social Media Intern

  Conducted topical research on African influence in Western fashion/entertainment Managed and curated new content for all social media platformsProduced and coordinated talent and VIPs at the event day-of

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  Jackie Robinson Foundation

  Jul 2015 - Nov 2015

  Communications Coordinator

  Grew and maintained digital communications initiatives, including building social media analytic reporting and streamlining flow of Google Analytics with other Google-owned applicationsConducted media monitoring and topical research in education, diversity, sports/entertainment, and philanthropy for reporting to senior staff on a daily basis Created and implement digital marketing plans including assisting in the launch of the new Foundation website, email and social media content creation and curation, outreach to bloggers and cultivation of digital influencersDeveloped a database of diverse social influencers across industries such as education, sports, and entertainment Show less

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  NowThis

  Nov 2015 - Mar 2017

  Directed, produced, and interviewed high-profile talent including Kevin Hart, 50 Cent, DJ Khaled, Jackie Chan, Bryan Cranston and many moreCreative lead on Group Nine’s Branded Entertainment Content— ideate, pitch, and creatively manage our partnerships with brand industry leads across film, television and musicProduced Group Nine’s international travel production—including Nigeria, Iceland, Portugal, and Mexico Researched, pitched, and developed an innovative creative strategy that broke conventional thinkingProduced 40 campaign videos in 2016 which drove $5.5 M in revenue, generating over 400 M impressions Elevated at an accelerated pace: promoted within 2 months from Production Assistant to Associate Producer Launching team member and lead producer of NowThis’s inaugural branded content video teamManaged NowThis's live studio including scheduling, equipment management, on-set production coordinator Managed Freelance work contracts and payroll

  • Creative Producer

    Jan 2017 - Mar 2017

  • Associate Producer

    Jan 2016 - Jan 2017

  • Production Assistant

    Nov 2015 - Dec 2015
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  Group Nine Media

  Jan 2017 - Oct 2021

  Senior Creative Producer + Host, The Brandshop

  Group Nine Media is a family of digital media brands - PopSugar, Thrillist, NowThis, The Dodo, and Seeker.Produced and directed, from development to publish, of award-winning creative short-form video campaigns to maximize audience engagement across Group Nine’s conglomerate for millennial-focused companies (HULU, Netflix, STX Entertainment, Annapurna Pictures, Snapchat, PepsiCo, JP Morgan Chase, etc.)Run and allocate over $20 M in revenue, contributing to billions of video impressionsStrategize creative, write scripts, manage producers, and direct in collaboration with agencies and brands across the world; manage campaign budget, efficient time delivery, and unique point of viewDeveloping and leading the inaugural Brandshop Originals—new proactive creative development department Show less

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  The Lo Down With D-Lo

  Jun 2019 - now

  Creator and Host

  The Lo Down With D-Lo is where I D-Code, D-Construct, and D-Fine all things for the Culture. And of course with a dash of that Naija spice, I will be giving it you straight with no chaser. Nothing is off limits on the LO DOWN. We launched a series called Hustle N' Glow highlighting Black women entrepreneurs closing generational gaps.

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  Sony Music Entertainment

  Oct 2021 - now

  Associate Director Creative, Content, Legacy Recordings

  Develop and execute original digital content for artists across Sony Music's catalog (Columbia, RCA, Epic, Arista, Legacy, Provident)o Leads creative direction from ideation to publish of industry-leading original social content across the entire music catalog at Sony Music (Columbia, RCA, Epic, Arista, Legacy, Provident) o Conceptualize, develop, and direct original digital content (TikTok, Instagram, & YouTube) to increase music stream revenue, engage new audiences, and create millions of cultural impressions for the world’s current leading artists and legends including Mariah Carey, Usher, AC/DC, SZA, Backstreet Boys, Whitney Houston, Future, Wu-Tang, Khalid & many more o Strategize and pitch creative short-form video campaigns for Billboard Top 100 artists & their management teams to bring synergy between artists’ voice & vision with Sony Music’s marketing KPIs that live on artists’ social platforms and DSPso Build and manage a roster of freelance and internal creative processes for design, video, digital/AR & experiential for both frontline label and Legacy artist campaigns to ensure budget-saving, efficient time delivery, and artist’s unique POVo Create award-winning content that accumulates 100M+ impressions, streaming plays, and major editorial press mentions Show less