
Stephanie Greenberg
Business Owner/Consultant/Creative Director

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About me
Director of Product Development/Creative Director
Education

American Academy of Art
-A.D. Graphic Arts
Experience

Greenstudio Design
Jul 1991 - nowBusiness Owner/Consultant/Creative DirectorFounder and Creative Director: Oversee all business aspects to ensure success and maintain industry competitiveness.Collaborate with clients: Understand needs, offer creative direction, manage projects, and source vendors to deliver high-quality design solutions.Expertise in various design areas: Product design and development, logos, invitations, stationery, brochures, jewelry, ceramics, character development, toy design, video content, and more.

The Chicago Set Shop
Sept 1991 - Mar 1992Graphic ArtistGenerated graphic designs and illustrations for a variety of clients including Kohler, The Chicago Bears, and more. Set builder, set stylist and photography assistant.

The Bradford Hammacher Group
Jan 1992 - Aug 1993On-Site Freelance DesignerProduct Development Designer and Art/Licensing Aquisition

Whitney Studio
Mar 1992 - Jun 1992Graphic Designer / ManagerGenerated graphic designs and Illustrations for clients. Office Manager. Personnel Training

Enesco
Jun 1993 - Feb 1996Product DesignerCollaborative Product Development Team, overseeing giftware and collector club merchandise for PRECIOUS MOMENTS, with a 2000 SKU line generating $250 million. Orchestrated strategic initiatives for PRECIOUS MOMENTS' debut in national mass market distribution, managing the artistic direction of product line structures for figurines, giftware, and packaging displays.Conceptualized and developed the figurine and giftware line, PRETTY AS A PICTURE, a successful $30 million brand featuring over 400 SKUs. Tracked market trends, facilitated brainstorm sessions, managed overseas development, initiated an art internship program, directed trade show merchandising, and implemented advanced computer design techniques. Show less

Longton Crown . The Bradford Group
Feb 1996 - Sept 1998Product DesignerDesigned and developed original and licensed designs for collectible beer steins for the direct mail market. Collaborated cross-functionally to provide art direction and manage freelance sculptors, fine artists, graphic designers, and photographers for product creation, marketing materials, advertising, and photo shoots. Managed licensing agreements and approval processes. Provided digital design support for 7-person team. Spearheaded the design for the first Corporate Identity Brand Building Strategy: "CROWNING ACHIEVEMENTS".Orchestrated trade show merchandising, including booth design and setup.Managed extensive overseas product development with vendors in Asia, Germany, and Brazil.Initiated strategy to cut sculpting costs by 50% through relocation to Asia. Show less

The Bradford Group
Sept 1998 - Jan 2024Leadership of Product Development Team: Drive concept definition, design, development, manufacturing, and deliverables for licensed collectible products and packaging, including Christmas decor, multi-holiday items, figurines, toys, jewelry, faux floral, video content, and more.Achievement of Results: Oversee creation of over 5000 SKUs, resulting in $130 million in gross sales combined.Innovation and Adaptability: Continuously identify design and development needs across various categories, spearheading new business ventures to deliver value-oriented products.Cross-Functional Collaboration: Collaborate with development, marketing, advertising, 3D design, sourcing, licensing, social media, and freelance artists to manage expedited timelines and ensure successful product launches.Vendor Partnerships and Cost Negotiations: Cultivate comprehensive Asian vendor partnerships, drive strategic cost negotiations to maximize profitability.Talent Development: Mentor organizational talent, with a team of 5 to 13 direct reports, reporting directly to the V.P./G.M. Show less
Director of Product Development/Creative Director
Feb 1996 - Jan 2024Group Product Development Manager
Sept 2004 - May 2008Senior Product Development Manager
Aug 2000 - Sept 2004Product Development Manager
Sept 1998 - Aug 2000
Licenses & Certifications
- View certificate

Certificate of Completion in Successfully Managing People
American Management AssociationApr 2014
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