
Reinaldo Baron
Instrutor de Web e Design Gráfico

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About me
Tech Arch Senior Manager | Accenture
Education

Centro Universitário FIEO
2006 - 2010Bacharel em Design Digital Design Digital
FIAP
2016 - 2017MBA em Engenharia de Software Orientada a Serviços - SOA (trancado)(trancado)

Centro Universitário Senac
2017 - 2018Pós-Graduação Engenharia da Qualidade de Software
Experience

(Worktek/Microlins/Microcamp)
Feb 2004 - Mar 2007Instrutor de Web e Design Gráfico
Pró-Cards Informática
Oct 2006 - May 2008Web DesignerProjects: AV Ware, VirusLab.Main activities:- Front-end development.- Interface design and visual identity- Production of communication media: portals, websites, newsletter, animations.- Production of layout (print, web)and visual identity.- Creation of brands and digital products.

RB: IT, Product, Innovation
Apr 2007 - Jan 2019OwnerWe help companies to improve their product management processes, development, testing and delivery projects with perceived value.

Opus Software
May 2008 - Feb 2009Web application development with focus on graphical analysis for the financial market.Main activities:- Programming Interface (Action Script 3). Interface development for the project "Ações Online" designed by Caixa Econômica Federal, in order to popularize the stock market;Main activities:- Interpretation of UC (Use Case) and creating DIUC (Description Interface Use Case).- Interface development according to web standards (XHTML, CSS, JavaScript).- Participation in meetings with analysts to survey requirements and adjustment interface.
Flex Developer
Oct 2008 - Feb 2009Interface Designer
May 2008 - Jan 2009

BVTI Business Ltda.
Mar 2009 - May 2011Full Stack DeveloperMain activities:- Application development with Adobe Flex, Flash and Ajax.- Front-end development.- Information Architecture and Usability.- Interface design and redesign.- Production of communication media: portals, blogs, hot sites, newsletter.Applied knowledge: Information Architecture, UX (User Experience), Prototyping, Visual Design, XHTML, CSS, JavaScript, DOM, jQuery, JSON, XML, SVN, ActionScript 3, Flex, Flash, PHP, MySQL, Balsamiq, Photoshop, Illustrator , Wordpress. Show less

Stefanini Training
Dec 2010 - Dec 2011Instructor Training
Senac
Jan 2011 - Feb 2012Instructor Courses
Arizona Premedia and Marketing Automation
Jun 2011 - Apr 2013Technical LeaderTeam leader focused on UX (User Experience) design, UI (User Interface) and front-end development.Main activities:- User interface, interface design and client-side development.- Integration with team of JAVA and PHP developers.- Interaction design and visual systems design. - Bug fixes.

CMA
Sept 2011 - Dec 2012Flex DeveloperManagement activities, time estimate, analysis and development in Action Script 3, bug fixes for application in use in the financial market.

GWTrans
Apr 2013 - Jul 2014Full Stack DeveloperApplication development for electronic ticketing (Backoffice, ATM, POS).Main activities:- Definition and development of client-side architecture.- Implementing rules for interface and data persistence (javascript). - Integration with team of C # developers via REST and WebServices.- Interaction design and visual systems design. - Development of responsive applications (cross-browser and cross-device).

Mark2Market
Jul 2014 - Jan 2015Software DeveloperDevelopment of web system for treasury management.Main activities:- Client-side architecture.- Implementing rules for interface and data persistence (javascript). - Integration with team of C# developers WebServices.- Interaction design and visual systems design. - Bug fixes.

MJV Innovation
Nov 2015 - Aug 2016Innovation Consultant (Senior)Scrum master in development project, conducting coaching for the team. Main activities: - Helped the development team by removing impediments. - Accomplished coaching in architecture and automation of client-side layer (front-end). - Integration DevOps with client-side (ALM HP).- Diffusing the principles of agile for those involved and committed to the project. - Assured the realization of the scrum events (daily, sprint planning, review, retrospective) according to timebox. - Helped the Product Owner with artifacts (user story, product backlog) and business knowledge resulting from the immersion phase. - Participant of strategic decisions for the project. ------Innovation consultancy based on Design Thinking. Member of a multidisciplinary team of 4 consultants and work with the concept of Innovation Lab. Our goal is to accelerate product development and improve services and business processes, adding value to the business. We use design thinking to transform business. Design Thinking is an approach to solve problems, develop products, services and processes based on the needs of people involved in a context, considering customers, employees and users in order to perform a transformation in business. Main activities: - Consulting innovation for defining products and processes. - Immersion: basically, interview people, stakeholders, customers to better understand the business with different views. - Analysis: study of the material collected in the immersion phase to generate inputs that can add value to the business. - Ideation: conducting collaborative sessions through workshops to generate potential ideas. - Prototyping: based on ideas generated, step to develop the prototypes (wireframes, mockups) and apply usability testing with real users. Show less

Accenture
Oct 2016 - nowGenAI, Blockchain, Architecture, Cloud, DevOps, Agile Best practices for architecture of Microservices, Micro Frontends, Cloud (SaaS, PaaS, IaaS) and DevOps (CI, CD, SRE). Digital Transformation - SantanderCoaching for integration of Squads at understanding of processes, tools and development best practices, working with Design Thinking, DevOps (CI and CD) and Agile (Scrum, SAFe).
Tech Arch Senior Manager
Jun 2021 - nowManager
Dec 2017 - Jun 2021Senior Consultant
Oct 2016 - Dec 2017
Licenses & Certifications
- View certificate

Inteligência Artificial Generativa em Marketing
USP - Universidade de São PauloOct 2024 
Lei Geral de Proteção de Dados Pessoais (LGPD)
SenacApr 2020- View certificate

Professional Scrum Product Owner (PSPO)
Scrum.orgAug 2017 - View certificate

Blockchain e Drex
ANBIMA Certificação e EducaçãoNov 2024 - View certificate

Academy Accreditation - Generative AI Fundamentals
DatabricksNov 2024 - View certificate
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AWS Educate Introduction to Generative AI
Amazon Web Services (AWS)Jun 2024 - View certificate

Professional Scrum Master (PSM)
Scrum.orgAug 2016 
LÍDER COACH
SenacApr 2020- View certificate

Google Analytics
GoogleMay 2017 - View certificate

Sites para dispositivos móveis
GoogleMay 2017
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