
Chris Kelly
News Director

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About me
Assistant Vice Chancellor of Marketing at the University of Arkansas - Fort Smith
Education

Pittsburg State University
2006 - 2009Master's degree Communication, General
Pittsburg State University
1991 - 1993Bachelor's degree Communication, General
Experience

American Media Investments
Jan 1996 - Jan 1999News DirectorResponsible for leading daily news operations at market leading stations in Pittsburg, Kansas. Writing, producing and announcing hourly newscasts for historic KKOW-AM (10k) and marketing leading KKOW-FM (100k). Our small news team (2.5 members) produced several award winning stories and covered live news events throughout the region.

KODE-TV
Jan 1999 - Jan 2000Assignment EditorResponsible for selecting, developing and planning reporting assignments for six person news broadcast operation. Assisted news director in daily planning meetings and coordinating coverage of breaking events. Worked closely with news directors and reporters to cover campaign stop of then presidential-candidate George W. Bush during a stop in Joplin, MO.

American Media Investments
Jan 2000 - Jan 2007Responsible for daily operation of three radio stations serving a combined 250,000+ listeners, administered an annual budget in excess of one-million dollars, led a staff of 30, crafted marketing campaigns to increase listening audience, structured sales strategies to increase profit. Responsible for daily operation and news coverage of two-station cluster in Pittsburg, Kansas. Responsibilities programming oversight of KKOW-AM, technical operations of both stations, live coverage of breaking news and community relations. Responsible for supervising full and part-time staff of approximately 12 individuals on KKOW-AM.
General Manager
Jan 2004 - Jan 2007Operations Manager
Jan 2000 - Jan 2004

Via Christi Health
Jan 2007 - Jun 2010Director of Marketing & Community RelationsDeveloped and implemented a comprehensive communication and marketing plan to increase community identification with the hospital and instill the community's confidence in the hospital's medical excellence. Served as the liaison and official spokesperson with the media. Provided support to the President/CEO and Executive Team members by assisting in the development of messages pertaining to public image.

Pittsburg State University
Jun 2010 - Jun 2019Serve as senior member of University Advancement team and active member of President’s Council. Responsible for the organization, management and implementation of the university’s comprehensive marketing, public relations, and communication program. Responsible for fully integrating campus image delivery and to increase the impact and effectiveness of institutional communication and marketing initiatives. Oversee daily operation of University Marketing and Communication, supervising a full time staff of 10. Also oversee licensing program for the university. Show less
Associate Athletic Director for Strategic Partnerships
Jul 2018 - Jun 2019Associate Vice President for University Marketing & Communication
Jun 2010 - Jun 2018

University of Arkansas - Fort Smith
Jul 2019 - nowThe Assistant Vice Chancellor for Marketing serves as a member of the Chancellor's Cabinet; plans, develops and implements the comprehensive annual marketing and communications plan that supports UAFS's overall mission and vision ; works with internal clients (departments and colleges) that champion efforts to clearly and concisely articulate the identity and branding of the University; works closely with Enrollment Management and Academics to plan and execute strategies focused on meeting enrollment goals to recruit and retain students; collaborates with internal clients (departments and colleges) to champion efforts that clearly and concisely articulate the identity and branding of the University; and is responsible for providing leadership and active management for the marketing team which includes the university website, all print, digital, radio, TV, and social media creation and strategy.Also oversees the university's licensing program. Show less
Assistant Vice Chancellor
Dec 2022 - nowSenior Director of Marketing and Communications
Aug 2021 - Jan 2023Director of Marketing and Communications
Jul 2019 - Sept 2021
Licenses & Certifications

IS-100 Introduction to Incident Command System
National Disaster and Emergency Management UniversityOct 2024
IS-363 Introduction to Emergency Management for Higher Education
National Disaster and Emergency Management UniversityOct 2024
IS-700b: An Introduction to the National Incident Management Systems
National Disaster and Emergency Management UniversityOct 2024
Lean Six Sigma White Belt Certification
University of Arkansas - Fort SmithJul 2022- View certificate

Diversity, Equity and Inclusion in the Workplace Certificate
USF Corporate Training and Professional EducationMay 2021 
Certificate of Completion - District Leadership Academy
Rotary District 6110May 2025- View certificate

SEO Principles: An Essential Guide for Beginners
SemrushFeb 2024 - View certificate

Keyword Research Course with Greg Gifford
SemrushMar 2024 
Adult Mental Health First Aid USA
National Council for Mental WellbeingNov 2024
Honors & Awards
- Awarded to Chris Kelly2016 Regional Man of Distinction Joplin Regional Business Journal Nov 2016 Regional Business Journal award to recognize men who have risen through the ranks of private and public organizations to become leaders in business and the community. Nominations come from community.
- Awarded to Chris KellyDr. Kenneth K. Bateman Outstanding Alumni Award Pittsburg State University Oct 2005 The Dr. Kenneth K. Bateman Outstanding Alumni Award seeks to recognize individuals who have demonstrated significant professional growth and advancement since the completion of their degree or last credit hours. Specific criteria which reflect the emphasis of study and/or their chosen area of work will be used by each department, college, or school and Awards Committee in evaluating candidates. The candidate's participation and leadership in civic and professional organizations at the local… Show more The Dr. Kenneth K. Bateman Outstanding Alumni Award seeks to recognize individuals who have demonstrated significant professional growth and advancement since the completion of their degree or last credit hours. Specific criteria which reflect the emphasis of study and/or their chosen area of work will be used by each department, college, or school and Awards Committee in evaluating candidates. The candidate's participation and leadership in civic and professional organizations at the local, state, and national levels, will also be considered by the Awards Committee in selecting the recipients. Show less
- Awarded to Chris KellyCitation for Outstanding Participation in the Associated Press Associated Press Managing Editors Association Oct 2000 Presented in appreciation of partnership in coverage of tornado that ripped through downtown Parsons, Kansas in April of 2000. Citation reads, "News Director Chris Kelly was on the phone to the AP minutes after a tornado swept through southeastern Kansas, causing heavy damage to homes and businesses and injuring two dozen people. Kelly also provided quick followups on the twister and submitted a tape of comments from a county spokesman before he could air it on his own station."
- Awarded to Chris KellyRegional Edward R. Murrow Award -- Feature Reporting Radio Television News Directors Association - RTNDA 2000 The Radio Television Digital News Association has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as a standard for the profession of electronic journalism.
- Awarded to Chris Kelly15 People to Watch Joplin Tri-State Business Journal Recognition of achievements from regional business journal.
Volunteer Experience
Member
Issued by Rotary Club on Oct 2020
Associated with Chris KellyMember Board of Directors
Issued by Good Samaritan Clinic - Fort Smith on Jul 2024
Associated with Chris KellyMaster of Ceremonies for Annual Fur Ball Fundraiser
Issued by Joplin Humane Society on Jan 2009
Associated with Chris KellyLeadership Fort Smith Class of 2021
Issued by Fort Smith Regional Chamber of Commerce on Aug 2020
Associated with Chris KellyMember -- Past President
Issued by Rotary -- Pittsburg, KS on Jan 2006
Associated with Chris KellyAdvisory Board Member
Issued by The Salvation Army on Jan 2004
Associated with Chris KellyParticipant
Issued by Citizens Police Academy -- Pittsburg, Ks on Aug 2013
Associated with Chris KellyAdvisory Board Member
Issued by Crawford County Convention and Vistors Bureau -- Pittsburg, Ks on Jan 2012
Associated with Chris KellyMaster of Ceremonies for Blue Jean Ball Fundraiser
Issued by Children's Advocacy Center on Jan 2019
Associated with Chris Kelly
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