Chris Kelly

Chris Kelly

News Director

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location of Chris KellyFort Smith, Arkansas, United States

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  • Timeline

  • About me

    Assistant Vice Chancellor of Marketing at the University of Arkansas - Fort Smith

  • Education

    • Pittsburg State University

      2006 - 2009
      Master's degree Communication, General
    • Pittsburg State University

      1991 - 1993
      Bachelor's degree Communication, General
  • Experience

    • American Media Investments

      Jan 1996 - Jan 1999
      News Director

      Responsible for leading daily news operations at market leading stations in Pittsburg, Kansas. Writing, producing and announcing hourly newscasts for historic KKOW-AM (10k) and marketing leading KKOW-FM (100k). Our small news team (2.5 members) produced several award winning stories and covered live news events throughout the region.

    • KODE-TV

      Jan 1999 - Jan 2000
      Assignment Editor

      Responsible for selecting, developing and planning reporting assignments for six person news broadcast operation. Assisted news director in daily planning meetings and coordinating coverage of breaking events. Worked closely with news directors and reporters to cover campaign stop of then presidential-candidate George W. Bush during a stop in Joplin, MO.

    • American Media Investments

      Jan 2000 - Jan 2007

      Responsible for daily operation of three radio stations serving a combined 250,000+ listeners, administered an annual budget in excess of one-million dollars, led a staff of 30, crafted marketing campaigns to increase listening audience, structured sales strategies to increase profit. Responsible for daily operation and news coverage of two-station cluster in Pittsburg, Kansas. Responsibilities programming oversight of KKOW-AM, technical operations of both stations, live coverage of breaking news and community relations. Responsible for supervising full and part-time staff of approximately 12 individuals on KKOW-AM.

      • General Manager

        Jan 2004 - Jan 2007
      • Operations Manager

        Jan 2000 - Jan 2004
    • Via Christi Health

      Jan 2007 - Jun 2010
      Director of Marketing & Community Relations

      Developed and implemented a comprehensive communication and marketing plan to increase community identification with the hospital and instill the community's confidence in the hospital's medical excellence. Served as the liaison and official spokesperson with the media. Provided support to the President/CEO and Executive Team members by assisting in the development of messages pertaining to public image.

    • Pittsburg State University

      Jun 2010 - Jun 2019

      Serve as senior member of University Advancement team and active member of President’s Council. Responsible for the organization, management and implementation of the university’s comprehensive marketing, public relations, and communication program. Responsible for fully integrating campus image delivery and to increase the impact and effectiveness of institutional communication and marketing initiatives. Oversee daily operation of University Marketing and Communication, supervising a full time staff of 10. Also oversee licensing program for the university. Show less

      • Associate Athletic Director for Strategic Partnerships

        Jul 2018 - Jun 2019
      • Associate Vice President for University Marketing & Communication

        Jun 2010 - Jun 2018
    • University of Arkansas - Fort Smith

      Jul 2019 - now

      The Assistant Vice Chancellor for Marketing serves as a member of the Chancellor's Cabinet; plans, develops and implements the comprehensive annual marketing and communications plan that supports UAFS's overall mission and vision ; works with internal clients (departments and colleges) that champion efforts to clearly and concisely articulate the identity and branding of the University; works closely with Enrollment Management and Academics to plan and execute strategies focused on meeting enrollment goals to recruit and retain students; collaborates with internal clients (departments and colleges) to champion efforts that clearly and concisely articulate the identity and branding of the University; and is responsible for providing leadership and active management for the marketing team which includes the university website, all print, digital, radio, TV, and social media creation and strategy.Also oversees the university's licensing program. Show less

      • Assistant Vice Chancellor

        Dec 2022 - now
      • Senior Director of Marketing and Communications

        Aug 2021 - Jan 2023
      • Director of Marketing and Communications

        Jul 2019 - Sept 2021
  • Licenses & Certifications

    • IS-100 Introduction to Incident Command System

      National Disaster and Emergency Management University
      Oct 2024
    • IS-363 Introduction to Emergency Management for Higher Education

      National Disaster and Emergency Management University
      Oct 2024
    • IS-700b: An Introduction to the National Incident Management Systems

      National Disaster and Emergency Management University
      Oct 2024
    • Lean Six Sigma White Belt Certification

      University of Arkansas - Fort Smith
      Jul 2022
    • Diversity, Equity and Inclusion in the Workplace Certificate

      USF Corporate Training and Professional Education
      May 2021
      View certificate certificate
    • Certificate of Completion - District Leadership Academy

      Rotary District 6110
      May 2025
    • SEO Principles: An Essential Guide for Beginners

      Semrush
      Feb 2024
      View certificate certificate
    • Keyword Research Course with Greg Gifford

      Semrush
      Mar 2024
      View certificate certificate
    • Adult Mental Health First Aid USA

      National Council for Mental Wellbeing
      Nov 2024
  • Honors & Awards

    • Awarded to Chris Kelly
      2016 Regional Man of Distinction Joplin Regional Business Journal Nov 2016 Regional Business Journal award to recognize men who have risen through the ranks of private and public organizations to become leaders in business and the community. Nominations come from community.
    • Awarded to Chris Kelly
      Dr. Kenneth K. Bateman Outstanding Alumni Award Pittsburg State University Oct 2005 The Dr. Kenneth K. Bateman Outstanding Alumni Award seeks to recognize individuals who have demonstrated significant professional growth and advancement since the completion of their degree or last credit hours. Specific criteria which reflect the emphasis of study and/or their chosen area of work will be used by each department, college, or school and Awards Committee in evaluating candidates. The candidate's participation and leadership in civic and professional organizations at the local… Show more The Dr. Kenneth K. Bateman Outstanding Alumni Award seeks to recognize individuals who have demonstrated significant professional growth and advancement since the completion of their degree or last credit hours. Specific criteria which reflect the emphasis of study and/or their chosen area of work will be used by each department, college, or school and Awards Committee in evaluating candidates. The candidate's participation and leadership in civic and professional organizations at the local, state, and national levels, will also be considered by the Awards Committee in selecting the recipients. Show less
    • Awarded to Chris Kelly
      Citation for Outstanding Participation in the Associated Press Associated Press Managing Editors Association Oct 2000 Presented in appreciation of partnership in coverage of tornado that ripped through downtown Parsons, Kansas in April of 2000. Citation reads, "News Director Chris Kelly was on the phone to the AP minutes after a tornado swept through southeastern Kansas, causing heavy damage to homes and businesses and injuring two dozen people. Kelly also provided quick followups on the twister and submitted a tape of comments from a county spokesman before he could air it on his own station."
    • Awarded to Chris Kelly
      Regional Edward R. Murrow Award -- Feature Reporting Radio Television News Directors Association - RTNDA 2000 The Radio Television Digital News Association has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as a standard for the profession of electronic journalism.
    • Awarded to Chris Kelly
      15 People to Watch Joplin Tri-State Business Journal Recognition of achievements from regional business journal.
  • Volunteer Experience

    • Member

      Issued by Rotary Club on Oct 2020
      Rotary ClubAssociated with Chris Kelly
    • Member Board of Directors

      Issued by Good Samaritan Clinic - Fort Smith on Jul 2024
      Good Samaritan Clinic - Fort SmithAssociated with Chris Kelly
    • Master of Ceremonies for Annual Fur Ball Fundraiser

      Issued by Joplin Humane Society on Jan 2009
      Joplin Humane SocietyAssociated with Chris Kelly
    • Leadership Fort Smith Class of 2021

      Issued by Fort Smith Regional Chamber of Commerce on Aug 2020
      Fort Smith Regional Chamber of CommerceAssociated with Chris Kelly
    • Member -- Past President

      Issued by Rotary -- Pittsburg, KS on Jan 2006
      Rotary -- Pittsburg, KSAssociated with Chris Kelly
    • Advisory Board Member

      Issued by The Salvation Army on Jan 2004
      The Salvation ArmyAssociated with Chris Kelly
    • Participant

      Issued by Citizens Police Academy -- Pittsburg, Ks on Aug 2013
      Citizens Police Academy -- Pittsburg, KsAssociated with Chris Kelly
    • Advisory Board Member

      Issued by Crawford County Convention and Vistors Bureau -- Pittsburg, Ks on Jan 2012
      Crawford County Convention and Vistors Bureau -- Pittsburg, KsAssociated with Chris Kelly
    • Master of Ceremonies for Blue Jean Ball Fundraiser

      Issued by Children's Advocacy Center on Jan 2019
      Children's Advocacy CenterAssociated with Chris Kelly