Wambui Njogu, Evelyn

Experience

• 

  British American Tobacco

  Jan 2007 - Dec 2008

  Management Trainee

  Worked as a Management Trainee in the Sales, Trade Marketing, Marketing and a Marketing Services departments

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  GlaxoSmithKline EA Ltd

  Jan 2010 - Apr 2012

  Key Account & Visibility Manager

  Key Contributions:🖋️Planned and implemented marketing campaigns that were aligned to both GSK and the customer objectives. 🖋️ Identified opportunities for growth that suited specific customers and worked on initiatives to harness the growth. 🖋️ Oversaw debt collection and management in line with the company policy and trading terms. 🖋️Supervised and managed field merchandising term to ensure optimum availability of at the outlets, achievement of merchandising objectives and execution of promotion activities. 🖋️Planned and implemented brand promotional activities such as sampling and activations. Show less

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  PZ Cussons EA Ltd

  May 2012 - Dec 2013

  Key Accounts Manager

  Key Contributions:🖋️Developed and negotiated joint business plans with key account customers. 🖋️Delivered and tracked set sales objectives and reported on the same. 🖋️Reviewed joint business plans to track and rectify performance in case the need arose. 🖋️Developed and implemented joint promotions calendars with the key accounts aimed at maximizing sales through partnerships. 🖋️Developed and implemented offers relevant to the different customers to ensure customer satisfaction and retention.🖋️ Posted promotion analysis to measure the effects of various promotions in the key accounts. 🖋️ Participated in business planning process tasked with the development of new products. 🖋️Oversaw effective relationship management of the Key Account contacts aimed at aligning business objectives, understanding their processes and better relations. 🖋️Leading the Key Accounts team consisting of 3 Assistant Key Account Managers and indirectly 64 Field Merchandisers. Show less

• 

  Kim-Fay East Africa Limited

  Jan 2015 - now

  Key Contributions:🖋️Develop and implement annual sales plans and strategies aiming at increasing market share, sales and profitability, modern trade, general trade and export channels.🖋️Led the team in formulating joint business plans, policies and guidelines for smooth functioning.🖋️ Lead and grow the team by putting in the right structures and processes in place to coach, guide, review and motivate. 🖋️Led the team in maintaining and updating customer databases, itineraries, and route maps for sales and merchandising team members. 🖋️Identify opportunities in the market through data analysis and coming up with new products and drive in-store excellence through a robust trade marketing strategy. 🖋️Take responsibility for the overall management and delivery of the consumer sales business plan, including monitoring and assessing the business and development plan.🖋️Work closely with other business functions to deliver on overall business performance.🖋️Maintain a healthy cost of operation by budgeting, adherence to the budget, delivering on sales and delivering on cost savings. Show less Key Contributions:🖋️Served as the primary contact and liaison between Kim-Fay and the different business partners and drove achievement on KPIs for the business partners & Kim-Fay.🖋️Formulated sales and marketing strategies and led in the implementation of the same in both modern and traditional trade. 🖋️Set, tracked, analyzed and reported on the sales targets, marketing, distribution and visibility KPIs. 🖋️Identified opportunities and analyzed data for decision-making on strategic and tactical plans.🖋️Managed the various stakeholders, including the sales team, key sales contacts, suppliers/agents and internal stakeholders. Show less Key Contributions:🖋️Set up and headed the business unit in launching and developing winning brands, successfully launched Lucky Star Sardines in March 2015 and Lucky Star Tuna in October 2016🖋️Oversaw annual budget and strategy formulation for the division. Oversaw sales and marketing processes and implementation of projects. 🖋️Managed the various suppliers/agents and implementation of various sales and marketing strategies. 🖋️Identified opportunities in the market through data analysis and came up with new products. 🖋️Ensured excellence in execution through coaching, guiding and motivating the Health & Nutrition team 🖋️Oversaw the recruitment, management and development of the team. Managed a team of 5 members in the division and received indirect reports from 5 upcountry Area Sales Managers.🖋️Tracked, analyzed and reported on the sales targets, marketing, distribution and visibility KPIs on a weekly and monthly basis. Show less

  • Head of Sales EA - Consumer Sales

    Jan 2018 - now

  • Business Manager – Consumer Sales

    Jun 2017 - Dec 2017

  • Head of Sales - Health & Nutrition Division

    Jan 2015 - May 2017