Melissa Brest

Experience

• 

  Sony Music Entertainment

  May 2009 - Aug 2009

  -Assistant to Erwin Gorostiza, VP Director of the Creative Group-Coordinated travels and meetings, managed expenses, audited project funds and budgets, and corresponded messages for the -Creative Art and Design Group. Worked under the direction of Chris Lenz, VP of Video and Content Production for Sony’s internal Advertising Agency, Arcade

  • Assistant

    Jul 2009 - Aug 2009

  • Intern

    May 2009 - Aug 2009
• 

  Mannic Media

  Jul 2010 - Aug 2010

  Production Assistant

  -Worked under Owner/Creative Directors Christopher Herrmann and Joseph Lorino. -Assisted in lighting, equipment, props, staging, set up/break down, and catering on set. Learned the different methods of shooting indoor and outdoor locations.

• 

  Sony Music Entertainment

  May 2011 - Nov 2011

  Video and Content Production Coordinator

  •Worked under Chris Lenz, VP of Video and Content Productions for Sony’s internal Advertising Agency, Arcade

• 

  IdeaWork Studios Inc

  May 2012 - Jul 2012

  Account Manager

  •Contracted to develop new business and manager existing accounts for this Advertising and Web Design/Development Agency•Sought out new business opportunities and RFPs for prospective clients in the hospitality, nightlife, and fitness industries•Managed the website design/development, SEO, email marketing, social media, and web advertisements for Crunch Gyms, Publics Hotels, Jean-Georges, and the NoMad Hotel

• 

  Touchstorm

  Sept 2012 - May 2015

  Successfully managed full cycle video production responsibilities from ideation to execution and delivery. Collaborated closely with brand clients and agency partners to create digital content strategies for video development and implementation into broader eco-system. Ensured all initiatives were delivered on time and within budget. Supervised the localization of video content through the coordination of translations, voice-overs, and editing. Consulted with clients to define and develop an effective branded video content strategy proposal.• Produced 10 series and 163 videos including 5 which were global series localized in multiple countries.• Collaborated with the CEO and engineers to create a new content distribution product for clients.• Directed an internal team to streamline all strategy, creative, and SEO/SEM/SMO optimization work.• Clients (CPG focus) included: Pampers, Covergirl, Gillette, LG, Pantene, SK-II, ESET, Nobilo Wines, and Olay. Show less

  • Supervising Producer and Accounts Manager

    May 2013 - May 2015

  • Video Project Coordinator, Customer Fulfillment

    Sept 2012 - May 2013
• 

  Fullscreen Media

  Jun 2015 - Nov 2018

  Directed the New York division team of 20 Video Strategists responsible for providing YouTube and Facebook content/platform strategy, analytics, and optimization for 25+ Fortune 100-500 clients. Successfully cultivate relationships with key clients, including C-suite, stakeholders, and agency partners, to craft our go-to-market messaging.• Developed strategic data-driven content plans for brands based on company KPIs & goals.• Continuously hit revenue goals through account retention and new business totaling $3.5M annually.• Expanded team size by 35% and decreased employee turnover. Show less Promoted to manage larger, top tier clients. Advised clients on digital video production strategy and formulated content based on research, data analysis, platform best practices, and client KPI goals. Analyzed and improved content strategies over time by creating in-depth reporting, goal projections, and forward-thinking insights. Worked closely with in-house departments to incorporate paid media and influencer programs into client’s cross-platform strategy. • Clients included: Bravo, Oxygen, Syfy, USA Networks, Glamour, GQ, Wired, British Vogue, and British GQ. Show less

  • Director of Video Strategy - Video Labs

    Sept 2017 - Nov 2018

  • Associate Director, Video Strategy - Video Labs

    Nov 2016 - Aug 2017

  • Senior Social Video Strategist - Video Labs

    Jan 2016 - Oct 2016

  • Social Video Strategist - Video Labs

    Jun 2015 - Jan 2016
• 

  VidMob

  Apr 2019 - Sept 2023

  Strategically productized & optimized VidMob's service offering, maximizing client impact & efficiency. Integrated key learnings into product development to enhance overall service quality & enabled client-facing teams to communicate them effectively. Championed a client-centric approach at VidMob, creating an environment where the customer experience is king, tangible metrics measure success, and my team was excited and motivated to show up for their clients every day. As one of the first Strategists at VidMob, I operated at the nexus of creative strategy, analytics, and client relations, defining the company’s strategic analytics offering and catering to diverse client needs across industries.•Managed accounts for Fortune 100 brands, resulting in a remarkable 3x ROI and 4x lead rates through strategic recommendations.

  • Director of Service Enablement

    Aug 2022 - Sept 2023

  • Director of Customer Success & Strategy

    Jan 2020 - Jul 2022

  • Senior Account Strategist

    Apr 2019 - Dec 2019
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  Vidmob

  Mar 2024 - Dec 2024

  Creative Strategy Consultant
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  Shuttlerock

  Jan 2025 - now

  Senior Client Success Manager