Idrissa Kouma

Experience

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  Next Ltd

  Mar 2015 - Jun 2015

  Shop Assistant

  *Assisted in Merchandising*Provided support in daily shop’s operations*Kept professional working area clean

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  The University of Huddersfield

  Jul 2015 - Oct 2016

  Academic Study on Corporate Governance and Financial Structure of British Corporations

  *Developed strong Research skills and contextual Knowledge of West Africa and Emerging Markets.*Developed Business knowledge on Corporate Financial Systems and Reporting, Social Responsibility and Sustainability and SDG Reporting skills.*Review of literature on Corporate Governance and Financial Structure of British companies and banks.*Established Critical thinking skills applied to quantitative and qualitative analysis of data.*Use of primary and secondary research methods (mainly corporation annual reports and database).*Demonstrated proficiency with Microsoft Office (Word and Excel), Revision tracking, Excel formatting and charting features, Acrobat comments, and PowerPoint presentations. *Article Publishing in progress… Show less

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  Nouvelle Cosmetologie Kaera

  Sept 2016 - now

  Top 5 company of cosmetic and beauty products in Ivory Coast with 200+ employees, represented in 23 countries across the world. I am in charge to develop Kaera's business with existing key customers and acquire new ones by forming strategic partnerships and defining strategies and business plans in line with the company vision and customers' requirements. KEY ACHIEVEMENTS & SCOPE:➤ Successfully managing $15 - 10 million clients' portfolio ➤ Understand and analyze market dynamics and competition, and develop innovative marketing strategies that create product awareness; increase customer acquisition and market penetration in 20+ countries, doubling market share and company profitability.➤ Develop and implement strategic business plans and make sure marketing spends are on a budget and accurately reported.➤ Established the company website and social media accounts, create/post content, manage customer engagement, expanding the corporate brand and image beyond the existing client base.➤ Identify business development opportunities, coordinate sales teams to propose new business, and drive such opportunities from concept to execution in multiple countries, increasing sales revenues by 3 times. ➤ Create compelling business case reports and recommendations for the management that drive actions and support business decisions through the effective use of market data, and customer insight, to execute the 4Ps strategy, and created a Business development culture.➤ Bring Innovative Ideas and Modern Approaches in Developing and Implementing Marketing and Sales Plans, Corporate Communications, and Distribution Policy and defined the Business Strategies up to 2025.➤ Developed and managed product life cycle - Oversaw Designing and Creation process of the company's Top 5 best-selling Products.➤ Define and oversee marketing analytics, KPIs, dashboard, and the creation of reports to measure all aspects of the business's success to sustain 95% customer retention. Show less ➤ Reached 150% sales growth in 3 years by acquiring new Accounts and Leveraging existing Key Accounts through identifying and linking Risks and Opportunities proactively; drive Initiatives to capture Opportunities and mitigate Risks. ➤ Oversee Client Portfolios and Contracts in all countries with representation and Increased Customers Satisfaction to 90% from 45% by traveling to provide On-site Support and tailored Field Work and regular review of customer segmentation.➤ Increased Market Share by 25% using strategic marketing plans to initiate sales opportunities and build brand awareness through public relations, trade shows, sponsorships, TV advertising (Novelas TV, A+ Ivoire…), Social media marketing campaigns (Facebook, Instagram, and Google Ads)➤ Doubled the Annual Sales Revenue on the Ivorian market from $675k to $1.4M through innovative sales strategies and competitive advantage between 2017 to 2019.➤ Heavy Calendar Management by Monitoring distributors performance and Overseeing B2B Communication with Agency Partners (such as Canal France, PROZUMA group, MANE) as the company's Image Manager with 90+% of positive feedback.➤ Cut down sales expenditures by 50% by Successfully monitor Expenses and provide explanations on variances vs Plan/prior periods.➤ Boosted client retention by 95% from 40% through Day to day Operations Planning, Sales Planning, and Logistics Operations to manage short supply situations, product allocations, damaged and returned product, and other inventory-related issues.➤ Support Sales Forecasting and Budgeting based on prior years data, Arrange Supply Chain schedules, and Transportation in advance in preparation for busy seasonal periods. Show less

  • Business Development and Marketing Manager

    Dec 2017 - now

  • Sales and Marketing Manager

    Sept 2016 - Dec 2019