Yuwen Chen

Yuwen chen

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location of Yuwen ChenNew York, New York, United States
  • Timeline

  • About me

    Senior Manager, Product Development - Children and Adult Licensing / Branded/ Family Sleepwear

  • Education

    • Long island university

      1997 - 2000
      Bachelor of fine arts - bfa public relations 3.8
    • New york university

      2000 - 2002
      Master of arts - ma graphic communication management and technology 3.8
  • Experience

    • Happy kids

      Jun 2004 - Dec 2004
      Graphic artist / associate designer

      •Sketched layette, newborn / infant (boy & girl) bodies, swimwear size: newborn-6x girls.•Designed IZOD baby applique artwork, allover prints, and plaids (boy & girl) size: newborn / infant. •Designed seasonal color stories using fabrics swatches, Pantone fabric books, Hue point colors & Paris thread book.•Detailed and supervised the design construction, color call outs, art & print sizes and fabric content.

    • Children's apparel network

      Jan 2005 - Apr 2006
      Senior graphic artist

      Licensed properties:Disney, Sesame Workshop, Peanuts and American Greetings.•Designed screen print, applique artwork, allover prints, and plaids (boy & girl) size: newborn, infant / toddler for Walmart, Target and Sears.•Designed Sesame Workshop’s baby line packaging for drug stores. •Designed various creative packaging Giftsets and mockup prototype for sales presentation.•Detailed art technique and submission sheets for licensor approval.

    • Saramax apparel group

      Apr 2006 - Dec 2006
      Senior graphic artist

      Licensed properties: Disney, Warner Bros., Universal Studio and MGA Entertainment.•Designed screen print, sublimation, allover prints and plaids size range from 2-14 for Walmart, Target, Kmart, and Sears.•Traveled to Burbank CA and met with Warner Bros.’s creative team for art development and creative direction to develop Fall’s 2007 style guide based on my artwork. •Detailed art technique and submission sheets for licensor approval.

    • Centric brands

      Dec 2006 - Feb 2024

      Manage two teams of 10 employees in the division –Design Operation Team / Final Art TeamKey accounts: Walmart, Target, Clubs, Kohl’s, Macy’s, JCP, Old Navy, GAP, Aldi, Marmaxx, Amazon, dotcom, etc.•Manage two teams’ operations and integrate and streamline the process. Cross-training junior and senior members on skillsets with Adobe programs, 3-D Browzwear (Lotta / VStitcher), and the Color Separation process. •Manage projects and communicate problem solve directly with Design, Product Development, Material Management, and Production teams from design to strike-off stage, build of material, and adjusted artwork to meet a production price point and delivery deadline. •Make executive decisions and to approve the Final Art Team’s work before submitting it to the factory.•Manage 3-D render stylezone projects with Final Art Team for key account -Walmart. Show less Managed and built a new team of 6 employees in the division – Design Operation Team •Established and implemented a new system for Design Operation Team in 8 months. •Managed projects and communication and collaboration with Design and Production team.•Trained beginner members in Adobe Illustrator, Photoshop, and Flex PLM system to meet the skillset required to correct, detail art packs, and re-toss allover prints to fit cost efficient roller size. •Identified fashion/character colors to ensure design art aesthetic and meet licensor submission requirements. •Trained the team on licensor rules for art revisions needed to fulfill licensor requirements for design approval.•Trained members on the design aspect of the business. Learn new style guides and fashion trends in the industry. Identified team members’ individual strengths and empower Design Ops to work independently. •Inspected art pack and making an executive decision to approve art before submitting to the licensor for approval. Show less Licensed properties:Disney, Nickelodeon, Warner Bros., Universal Studio, Hasbro, MGA Entertainment, Peanuts, Sanrio, Sesame Workshop etc. Key accounts: Walmart, Target / Target Disney shop, Costco, Kohl’s, Macy’s, Aldi, Marmaxx and dotcom.•Design screen print, sublimation, appliqué artwork, allover prints and plaids size range from infant to 16, specializing in designing fantasy gowns. •Made executive decisions approving final art team’s work before submitting to production.•Worked directly with the product development team to resolved production printing matters at strike off stage.•Represented the company to design Frozen II Elsa’s top secret Epilogue gown at Marvel’s NY office.•Traveled to Burbank, CA and represented the company for Frozen II initial pitch and shared Disney’s creative ideas and art direction with the creative department.•Traveled to Burbank, CA and represented the company for Disney’s North America creative review: Met with princess team and discussed art development and creative direction for the new season.•Attended Disney North America apparel creative meeting for trend inspiration and art direction. Show less

      • Senior Manager, Product Development

        Apr 2022 - Feb 2024
      • Manager, Product Development

        Sept 2021 - Apr 2022
      • Senior Graphic Artist

        Dec 2006 - Sept 2021
  • Licenses & Certifications

    • Foundations of leadership - session 1: the role of the manager badge

      Centric brands
      Dec 2023
      View certificate certificate
    • Foundations of leadership - session 2: give and receive feedback

      Centric brands
      Feb 2024
      View certificate certificate