Sarah D.

Experience

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  Toronto Stock Exchange

  Jan 2003 - Jan 2005

  Bilingual Marketing Communications Coordinator

  Coordinate online and offline marketing communications campaigns for 5 lines of business; Lead the production of the bilingual annual report in print/web formats; Co-manage the web content database; Supervise translation and design

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  International Herald Tribune - New York Times Group

  Jan 2006 - Jan 2007

  Project Editor

  Edit multiple high-profile advertorial projects, including impactful industry news, brand stories, brand magazines and business reports; Produce quality content according to The New York Times Manual of Style and Usage; Hire and manage external writers; Assist with graphic design and photo research

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  Business France (Invest in France)

  Jan 2007 - Jan 2008

  Corporate Editor & Journalist

  Pitch and write articles for global publications (Forbes.com, Economic Times, United Nations news); Produce fact sheets, benchmark studies, success stories, press kits and presentations to promote France as a key business destination; Oversee the style, distribution and messaging strategy of the agency’s English-language communications; Track and report media coverage

• 

  CWT

  Oct 2008 - Sept 2009

  Global Communications Editor

  Create content for client success stories, fact sheets, crisis communications, websites, presentations and e-newsletters; Guide global product managers on communications strategies and solutions; Coordinate design and translation

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  AREVA T&D

  Nov 2009 - Nov 2010

  Global Online Editorial Specialist

  Write, edit and manage the publication of articles, interviews, press releases and other corporate news for the global intranet; Steer the global content committee (17 contributors); Implement an editorial process to help share information and work more productively; Develop content for corporate communications (e-newsletters, financial updates, white papers, videos, forums); Supervise external agencies, freelance writers and translators

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  ReportLinker

  Mar 2011 - Jul 2014

  Lead the planning, creation and delivery of digital content to increase SEO, engage customers and drive sales; Audit content, identify gaps and develop editorial guidelines; Use SEO tools and web analytics to guide recommendations Write, edit and publish SEO-adapted content focused on industry news, market research and statistics for online editorial purposes; Hire and supervise freelance writers; Lead digital communications projects (brand videos, online advertising, webinars); Manage a data-driven online user community

  • Digital Content Strategist

    Jan 2014 - Jul 2014

  • Digital Content Editor & Community Manager

    Mar 2011 - Jan 2014
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  CIRC - Centre international de Recherche sur le Cancer / Organisation mondiale de la santé

  Jul 2014 - Feb 2016

  Write, edit, translate and coordinate content in English for the Global Initiative for Cancer Registry Development (GICR) to be used for websites, brochures, reports, presentations and proposals; Help grow and engage global partners; Develop communications for +450 members registered to the International Association of Cancer Registries (IACR); Create and manage IACR websites; Plan the annual IACR scientific conference for +200 participants (Mumbai, India - 2015) Coordinate the production process of IARC communications and publications from start to finish; Write, edit and proofread content as needed; Advise internal scientific units on communications best practices; Oversee translation, design and printing; Co-manage content copyright permissions; 6-month temporary contract position

  • Communications Project Coordinator

    Jan 2015 - Feb 2016

  • Publications & Communications Project Manager

    Jul 2014 - Dec 2014
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  Freelance

  Mar 2016 - Jul 2021

  Content Writer, Editor & Translator (Native English)

  Write, edit, proofread and translate content in English for blogs, websites, mobile apps, communities, proposals, presentations, marketing materials and social networks; Adapt content for SEO success; Create communication plans to best attract and engage global audiences across various channels; Develop brand storytelling and editorial strategies

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  EssilorLuxottica

  Oct 2020 - now

  Global Corporate Content Writer

  Lead editorial strategy: help define and develop content strategy for internal and external messages; write content for the Group’s global internal and external corporate communications; ensure editorial consistency across all channels and compliance with the Group’s editorial lineProduce content for global corporate news platforms: assist global internal stakeholders in defining story angles and crafting messages for the intranet and the corporate website; write articles in EnglishProvide messaging expertise: support global internal stakeholders in building key messages for their communications plans Show less