Experience

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  Dance marathon at the university of florida

  Aug 2014 - May 2018

  • Directed hospitality initiatives for the second-largest, student-run philanthropy in the nation to ensure food and beverages for over 800 student-dancers and 350 miracle family members from UF Health Shands Children's Hospital • Led and motivated a team of 37 captains who personally raised over $65,000 toward the $3 million total raised in 2018• Solicited upward of $120,000 worth of in-kind and monetary donations year-round from local and national businesses • Aided in the execution of our main event in March and dozens of smaller events, most notably Transform Today, an event that raised $546,000 in 26.2-hours• Created and implemented a new event called FTKitchen, a spin-off of Junior Chopped, which was livestreamed to a follower audience of 14,689 people with 6,000 active participants Show less

  • Hospitality Overall Director

    Apr 2017 - May 2018

  • Hospitality Captain

    Aug 2014 - Mar 2017
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  American marketing association - university of florida chapter

  Jan 2015 - Dec 2017

  Executive board marketing director

  • Awarded Warrington's College of Business Most Improved Organization 2016-2017 • Led a team of 15 members in the creation and presentation of a data-based marketing strategy focused on breaking Professional Supplement Center, a professional-grade nutritional and therapeutic supplement center, into new audience segments and giving it a streamlined social media presencePreviously, • Elected team presenter and social media director who helped devise a winning strategy focused on enhancing social media presence, brand identity and diversification for Big Time Products, No. 37 on Forbes list of America's Most Promising Companies in 2015• Assisted in designing a sports provider relations strategy focused on event marketing and personalized communications for Sportody, a Gainesville-based startup company providing search, review and booking tools for outdoor sporting adventurers Show less

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  Sportody

  Aug 2015 - Dec 2015

  Marketing/broadcast intern

  • Composed and sent mass monthly newsletters with 700+ recipients via MailChimp • Interpreted A/B testing data including open rate and click rate comparison• Implemented and ran weekly Instagram posting schedule via Hootsuite and Latergram • Conducted national and international phone interviews through Skype and Google Hangouts • Researched trends in the outdoor industry and utilized Wordpress to craft two blog posts per week

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  Noah's ark whitewater rafting & adventure co.

  May 2016 - Aug 2017

  • Certified as a Wilderness First Responder and served as backpacking, whitewater rafting, rock climbing and canoe guide, as well as a Brown's Canyon Adventure Park facilitator • Promoted to Trip Leader who was responsible for delegating guides, leading communication in incidents with guests, and managing trip coordination logistics on one of the most frequented stretches of whitewater in the U.S.• Managed hundreds of guests each day to ensure positive experiences in high-risk scenarios • Developed a marketing plan to help Noah's Ark jump from No. 4 to No. 2 on Trip Advisor by implementing a business card recall system for guides to remind their guests to write a post-trip review • Spearheaded the Noah's Ark blog and wrote articles ranging from profile to news features

  • Professional Guide

    May 2015 - Aug 2017

  • Marketing Intern

    May 2016 - Aug 2016
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  Acorn dental clinic

  Jan 2017 - Apr 2017

  Public relations intern

  • Interviewed, composed and photographed for the volunteer of the month articles featuring dedicated physicians, dentists and administrators of the clinic• Sent media advisories and crafted press releases for significant milestones such as grants and accolades of the executive directors

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  Debbie dannheisser fine art threads

  Sept 2018 - Nov 2020

  Brand photographer and marketing coordinator

  • Aided in the execution of events and development of long-term brand and marketing strategies for Debbie Danheisser Threads• Created product inventory systems to allow more efficient retail experiences at pop-up events• Crafted the company's first-ever look book in 2018 • Conceptualized and shot product images for the brand website and social platforms including its Instagram @DebbieDanheisserThreads with nearly 20K followers as of November 2020

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  Visit sarasota county

  Nov 2018 - Jul 2022

  • Doubled event booking goal and helped to generate $96.6 million in indirect economic impact in Sarasota County through sports events, which exceeded the goal for FY20 by 14 percent• Built and fostered relationships with national governing bodies, local government officials, and event rights holders while assisting in event procurement, RFP analysis, market research, and bid creation• Managed and created a scorecard system to lean on data and create a consistent form of measurements for the VSC Sports Grant Programs, which disperse nearly $500,000 to an average of 100 organizations per year• Proficient in Canva, Docusign, Smartsheet, Simpleview CRM, Adobe Creative Suite, Microsoft Office Suite Show less

  • Business Development and Events Manager, Sports

    Jan 2020 - Jul 2022

  • Group Sales Coordinator

    Nov 2018 - Dec 2019
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  Cerebral creatives llc

  Aug 2022 - Feb 2023

  Independent contractor - marketing strategy & account management
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  Miles partnership

  Feb 2023 - now

  • Account Supervisor

    Jun 2024 - now

  • Account Manager

    Feb 2023 - Jun 2024