Experience

• 

  Blair builders

  Jul 2014 - Jan 2016

  Carpenter
• 

  Logospot

  Jan 2016 - Feb 2017

  Customer service / purchasing
• 

  Cavallo

  Feb 2017 - Aug 2021

  -Write fact sheets, battle cards, case studies, and emails, web copy-Create master product positioning and messaging statements-Work with the marketing team to implement messaging into various marketing campaigns-Plan product launch and release campaigns-Track efficiency of campaigns using Salesforce, Pardot, and other marketing tools-Create and manage webinars for partner teams, resellers, and sales representatives-Maintain brand voice and consistency throughout new asset development Show less Hyper focused on providing our Sales team with the right assets for pushing deals across the finish line. -Set marketing goals and objectives for sales and marketing team.-Assisted in planning and scheduling campaigns, tradeshows, conferences, industry meetings, etc.-Recommended innovative and creative marketing approaches for revenue growth.-Monitored and manage expenditures within allotted budget.-Acted as a primary contact to address questions and inquiries regarding market-related activities Show less Use persuasive writing and direct marketing through email and social media to engage, entertain, and develop existing and prospective clients. - Wrote blogs, ebooks, and social posts and that corresponded with the Cavallo editorial calendar-Wrote compelling stories and educational content for the Cavallo content library (white papers, case studies, etc.)- Manage various outbound and lead nurturing email campaigns- Regularly perform website audits to ensure brand compliance and fit with product enhancements- Build, oversee, and monitor the company’s social media profiles and presence- Track, measure, and analyze all initiatives Show less Assisted partners and clients by answering questions, assisting in installation, investigating issues, and configuring our products to better align with and enhance their business processes.-Provide front line contact and resolutions to customer issues-Build sustainable, trusting relationships through open and interactive communication-Walk customers through problem solving processes-Track, escalate, and redirect problems to the correct resources-Follow up with customers, provide feedback, and see problems through to resolution-Utilize excellent customer service skills and exceed customers’ expectations-Ensure proper recording, documentation, and closure Show less

  • Product Marketing Manager

    Jan 2021 - Aug 2021

  • Field Marketing Manager

    Jun 2020 - Jan 2021

  • Content Writer

    Dec 2018 - Jun 2020

  • Software Support Specialist

    Feb 2017 - Dec 2018
• 

  Compose.ly

  Mar 2017 - May 2022

  Content writer

  -Provide clients with high-quality content for various products and services-Communicate with clients to capture their vision for projects-Researching topics to ensure assets are detailed, accurate, and valuable to consumers-Proofreading assignments to detect and correct errors-Submitting completed works via the appropriate channels, sometimes with expedited deadlines

• 

  Okendo

  Aug 2021 - Apr 2022

  Product marketing content manager

  -Collaborate on the development of messaging for Okendo’s brand, products, and features-Produce product marketing content that supported new product launches and GTM campaigns-Partner with the Growth Marketing team to produce content for growth marketing programs-Work with Okendo’s Sales, Success, and Partner teams to create sales enablement content

• 

  Hyperscience

  Jul 2022 - Nov 2023

  -Spearhead the development of Hyperscience’s content marketing strategy to elevate the Hyperscience brand-Write web copy and campaign content that helps explain complex topics simply-Elevate and refine thought leadership efforts to further establish our position in the industry and create influence in the market-Translate complex use-cases into simplistic brand messaging and relatable stories that align with our customer’s needs -Write articles, blog posts, case studies, solution briefs, presentations, video scripts, and white papers-Create compelling narratives to bring customer and partner stories to life-Develop and manage our internal content library to help our sales team articulate business value

  • Lead Copywriter

    Jun 2023 - Nov 2023

  • Senior Technical Copywriter

    Jul 2022 - Jun 2023
• 

  Haworth

  Feb 2024 - now

  Senior marketing communications writer

  -Work with Brand & Communications Strategist and cross-functional teams to write and edit communications for potential and current customers to promote sale of Haworth products and services and communicate dealer and internal programs.-Collaborate with internal business partners to create targeted messages that represent Haworth brand to build brand awareness and gain market share.-Serve as expert in identifying business drivers to assure right message is aligned to messenger and audience personas.-Work with team members to produce templates, creative briefs, and other tools to make creative process more efficient and cohesive.-Lead cross-functional team members in implementation of voice of the brand tone and style.-Attend appropriate meetings and maintain internal communication network at all levels of company to ensure awareness of corporate issues and initiatives.-Research internal and external advances in communications technology; promote usage appropriately, such as social media, blogs, and instant messengers, to benchmark best practices and new ways of communicating.-Use limited knowledge of graphic design for simple projects that do not require graphics designer to support an efficient content creation process.-Contribute to annual business planning and integrate efforts with those of other departments to improve marketing creative process in support of responsible budget spend.-Communicate brand standards for voice to build brand awareness amongst internal and external partners. Show less