Limor Garty Kott

Experience

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  Confino Sher Law Offices

  Feb 2001 - Mar 2006

  Attorney

  Managed complex medical malpractice cases, including litigation and court appearances.

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  Assuta Medical Centers

  Sept 2007 - Jan 2021

  Managed the business development department initiating new products, services, business partnerships, technologies and innovation.Worked with the CEO, Division Heads, and the General Managers of the Medical Centers.Managed the Centers’ business development annual plan, budget and execution. Initiated new programs from inception and market analysis, through creating business models and operational and marketing plans per each product/service, budgeting, pricing & negotiation, setting business targets, implementation and hand-over to ongoing operations, and up to process & performance improvement.Managed the P&L and product lifecycle of healthcare products including pricing and setting of business goals.Spearheaded talent acquisition efforts to recruit top talents (VIP doctors) and setup doctors’ group practice.Represented the medical center in professional conferences, international events and other partnerships. Show less Scouted for new growth engines and advanced technologies (digital health, pharma, medical devices) via maintaining close contact with suppliers, customers and by following up on changing regulations and market trends.Conducted competitive market research and analysis, identified business opportunities and formulated the business strategy.Led operational processes around setup of new services: construction, information systems, clinical readiness, regulatory compliance and pricing.Managed the customer relationship, negotiated and closed commercial deals with business partners, doctors, suppliers, customers, and insurance companies/agencies. Show less

  • Head Of Business Development and Projects department

    Nov 2017 - Jan 2021

  • Business Development Projects Manager

    Sept 2007 - Nov 2017
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  Freelance

  Jan 2021 - now

  Business Development Consultant for Healthcare

  Freelance Advisor to top health industry talents. Working with leading doctors on setting up health practices, growing their business, forming contracts with health insurers, branding, marketing, recruiting teams and anything required from crawling to walking, then running their business.

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  Ein Tal - Advanced Eye Medical Center

  Feb 2021 - Dec 2022

  Chief Sales, Service and Marketing Officer

  Manager of the Marketing, Sales and Service Department of the leading Eye Medical Center.Management Board member reporting to the CEO.Manage and provide leadership and guidance to the sales and customer service centers, medical consultants, marcom director, and digital director, including team staffing and recruitment, training, performance management, and provide employees feedback on performance.Set sales targets and metrics for continuous improvement (B2B, B2C).Manage business collaborations to generate growth and increase revenue.Manage the service/customer experience and patient journey, leading branding and product strategy.Plan strategic growth through management of the organization's digital assets and execution of online marketing campaigns (PPC) and own the marketing budget.Create content for the media including articles, newsletters and videos. Show less

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  S. Horowitz & Co.

  Jan 2023 - now

  Head of Marketing and Business Development