Stacie Aitchison

Experience

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  VeloxSolutions

  Aug 2012 - Aug 2012

  Web Designer

  Contracted role selecting and editing product images, designing and wire framing the layout and navigation for the site, and uploading and editing content within the CMS system. The site uses the Magento CMS system combined with a PHP back end system and with HTML, CSS and JavaScript front end.

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  Superior Bedrooms

  Oct 2012 - Dec 2012

  Web Designer

  Contract included a full brief from the client and I was given all assets, including copy and brand guidelines. I completed all stages of the site process from concept designs through to wire framing and then the site build. Once completed, the site was delivered to the client complete with a hand-over document with details of aftercare and maintaining the site. The site was built using HTML, CSS and utilises JQuery.

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  TM Associates

  Feb 2013 - Feb 2013

  Front-End Developer

  Contract start-up project that included a full brand design, including logos, fonts and general branding. Alongside this, I also produced all of the print collateral, such as business cards, leaflets and flyers. I was responsible for the full design, build and development of the site too, using HTML5 and CSS and utilising the Bootstrap framework. I also provided training and handover documents on how to maintain and upkeep the site after the project was finished.

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  Skuuudle

  Mar 2013 - Dec 2014

  Web Designer/Email Developer

  Responsible for all visual and design related elements within the business - everything from letterheads and business cards to online and social media advertising collateral. This involved working closely with the sales and marketing team to promote products and services. Additionally I was responsible for the email marketing platform that included the design, build and management of email marketing campaigns.I also collaborated with the lead developer to design and build web based applications such as dashboards and user portals, with high exposure to SQL and Database Architecture. Show less

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  Scott Dawson Advertising Limited

  Aug 2014 - Jan 2015

  HTML Email Developer

  Contracted to build HTML emails from given designs utilising platforms, such as Bullet Mail and Mail Chimp as well as providing baseline reporting.

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  Human Appeal

  Feb 2015 - May 2018

  Web Designer + HTML Email Developer

  Originally recruited to work as part of a team to re-develop the company website with my main responsibilities being front-end development based, focusing mainly on design, layout, UX and UI. Once this project was completed, my role progressed into maintaining the website on a daily basis, as well as implementing long-term and on-going developments and improvements.As my role developed, I took on the responsibility of Email Development and implementing a brand new email marketing platform, this included building emails and also becoming a technical expert in all things email. I took ownership to develop, improve and implement the email marketing strategy based off analytical reporting and the knowledge I was gaining. This included maintaining the email database and segmenting data on a number of parameters to deliver emails that were tailored and customised to the recipients needs.Secondary responsibilities included the design and build of multiple bespoke landing pages using HTML and CSS within the Bootstrap framework. As part of the digital marketing strategy, I was also responsible for designing and building animated and static HTML5 Google display banners using the Google Web Designer software. Occasionally, I produced HTML coded print collateral, such as orphan profiles and annual reports. Show less

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  Interactive Technology Corporation (ITC UK)

  May 2018 - Oct 2024

  HTML Email Developer

  Lead and technical expert in HTML email development. Main responsibilities include the building of all emails using hand-coded HTML and CSS. These emails range over a wide variety of needs and complexity, from automated messages and responders that include dynamic and personalised targeted content, to stand out flagship and interactive marketing campaigns that really push the boundaries of what is possible with email development. Working closely with the Acoustic ESP and Litmus platform, setting up email templates, modules and drag-and-drop email builders in both applications.Ownership of the continuous technical development of the email platform, involving anything from presenting the team with new and innovative solutions to improve our workflow and efficiency, to keeping on top of and implementing email best practices and staying up to date with the latest email trends, developments and technologies.Working collaboratively, I provide technical knowledge and support in all aspects to the team, from delving into reporting, discussing send strategies and A/B testing to building landing pages that supported the email marketing campaigns. These landing pages cover a wide range of needs and complexity levels, from a simple form, campaign information page or preference centre, to an elaborate flagship campaign page. Show less