Suhas Devaiah

Experience

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  Web development | Graphic design

  Aug 2012 - Feb 2014

  Freelancer

  • Developed and optimized websites for improved SEO• Created visually appealing graphics for clients•Produced eye-catching infographic content to enhancecommunication and comprehension• Produced animated Business explainer videos

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  HGS - Hinduja Global Solutions

  Mar 2014 - May 2015

  Customer Relationship Officer
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  Theorem

  Jun 2015 - Dec 2015

  Client Service Analyst

  • Extensive working experience with Advertisers and Publishers• Responsibilities include Ad-Trafficking, Generate Reports• Ad-Trafficking: Review the assets (Systematic manner of checking creative materials and URLs before implementation in ad servers).Trafficked Image files, .swf , HTML, Rich media Pre-roll videos and 3rd party ad tags (Atlas etc...).• Reporting: Generate reports and Analysing (Familiar with reporting systemslike DFP, DFA, Atlas, Sizmek, etc...).• Campaign reservation & trafficking in DFP for publisher network.• Optimizing the CPM/CPC campaigns on daily basis to ensure all the campaign deliver proportionally. Show less

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  Appxem

  Jan 2016 - May 2016

  Client Services Manager

  Achieved proficiency in driving growth through affiliate andperformance marketing of Android and IOS mobile appsDirected the efforts of an Affiliate executive team and BusinessDevelopment department to achieve maximum organisationalgrowthMonitored app marketing campaigns using Tune, Kochava, Appsflyer,and Appsalar mobile app attribution softwareOversaw the setup and monitoring of affiliate campaigns onHasoffers, Cake, and PostAffiliatesProEfficiently handled all tasks, including Sales and reporting onperformance metrics such as CPI/CPA/CPL. Demonstrated proficiencyin integrating with multiple affiliate platforms/Programs andexecuting successful campaigns Show less

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  Mediacle

  May 2016 - Aug 2018

  Affiliate Manager

  Nurturing the online casino/bingo/sportsbook brands:Shortlisted twice as Best Affiliate Manager for IGB Awards London: https://www.igbaffiliate.com/sites/default/files/iGB%20Affiliate%20Awards%20shortlist%202017.pdfDynamic Affiliate Operations Leader: Successfully led an affiliateexecutive team dedicated to servicing iGaming merchants on aglobal scaleIGB Awards Nominee: Shortlisted as a nominee for the prestigiousIGB Awards in London for Best Affiliate Manager consecutively inboth 2017 and 2018Innovative Recruitment and Promotion: Developed and deployedcutting-edge methods for affiliate recruitment and brand promotion,elevating iGaming brands to new heightsRemarkable Growth Driver: Achieved a staggering 5X business growthby implementing innovative commercial models across variousEuropean marketsStrategic Brand Development: Played a key role in public relationsand the rollout of affiliate marketing strategies for exciting newventures in emerging marketsCreative Marketing Transformation: Revitalized the branding ofiGaming companies with original, eye-catching marketing conceptsthat capture attentionGlobal Affiliate Program Pioneer: Launched and expanded affiliateprograms for a diverse range of online gambling clients, establishinga robust global network Show less

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  WHATJOBS?

  Sept 2018 - Jan 2022

  Digital Marketing Manager | Product Marketing

  • Pioneered Programmatic Advertising: Executed cutting-edge programmatic advertising and media buying/selling strategies with seamless XML/API integration, maximizing efficiency• Successful Product Launches: Drove impactful marketing campaigns for GigaJob's Plus Ad and WhatJobs Paid ATS jobs, leading to significant engagement and conversions• Innovative Affiliate Program Development: Established and launched Affiliate programs from the ground up for two global job aggregators, now integral to the leading job portal, Indeed, operating in 147+ countries• Revenue Generation Strategies: Implemented dynamic strategies to expand businesses globally and unlock new revenue streams• Cross-Functional Team Leadership: Orchestrated collaboration among developers, marketers, and stakeholders to achieve project goals effectively• Competitive Analysis Expertise: Analyzed competitor strategies across various channels, guiding teams in PPC, SEO, Content Management, and SMO to stay ahead of the curve• Precision in Attribution: Ensured accurate sales attribution to partners by implementing and fine-tuning advanced affiliate tracking solutions• Standout Marketing Innovation: Crafted compelling marketing tactics that solidified the entity's stature as a top job aggregator in the market Show less

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  Valueleaf Services (India) Pvt. Ltd.

  Jan 2022 - Nov 2024

  Vice President - Affiliate
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  IGaming brands

  Nov 2024 - now

  Vice President Strategic Partnerships & Affiliates