Diana Azzam

Experience

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  ITP Media Group

  Sept 2014 - Dec 2015

  Features Writer

  As a Features Writer at Ahlan! Arabia magazine, I was tasked with writing Arabic featuresin the domains of beauty, fashion, health, travel, and news, as well as writing snippets and diaries pages, in addition to compiling the visual assets for these articles. I was also responsible for trans-creating features in various sections. Moreover, I contributed to final editing work on Adobe InDesign, and proofing the final content before it goes to print.I also contributed with Ana Emraa magazine, writing features related to beauty, health and fashion topics. Show less

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  House of Content

  Feb 2015 - Dec 2015

  Account Manager

  As an Account and Project Manager, I was the main point of contact for the leading translation company clients. This includes receiving client, requests, confirming deadlines and other quality guidelines. I would also coordinate with translators and ensure timely delivery of requested texts in best quality standards.

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  Savoir Flair

  Jan 2016 - Jun 2020

  As an Arabic Editor of Savoir Flair, I managed Savoir Flair Al Arabiya (Formerly known as Styly.com). In addition to carrying out the day to day work of running the website and managing the magazine’s social media accounts, I monitored the performance of the website and the individual results of articles, with an eye on delivering on ad campaigns. I was also responsible for discussions with clients on sponsored content, campaigns and projects. In its core nature, managing the website required working closely with our IT and marketing teams to be up to date with the performance of the website and the ads we do on our social media accounts. Additionally, I sat the weekly editorial calendar of Savoir Flair Al Arabiya, which includes, determining the stories to be written originally for Savoir Flair Al Arabiya and the content to be translated from SF English Website, that fits the Arab reader. On the operational front, I ensured that the translators and writers team is well briefed and up to date with the encompassing magazine strategy and objectives. Show less As a Deputy Editor, I was in charge or writing articles in Arabic in the domains of fashion, beauty, health, lifestyle, and bridal, as well as translating articles from the English sister website SavoirFlair.com and other related texts. In addition to the editorial part, I worked on optimizing SEO performance. I followed the local, regional, and international events calendar, and prepared the editorial calendar accordingly. I also took part in the editorial team’s brainstorming sessions and coordinated for videos and photoshoots and oversaw the shoot. I monitored the social media channels of the website. In addition, I also handled the PR content, covered events on behalf of the magazine, and conducted scheduled interviews. Show less

  • Managing Editor

    Jan 2018 - Jun 2020

  • Deputy Editor

    Jan 2016 - Dec 2017
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  Vogue Arabia

  Aug 2020 - Aug 2020

  Digital Editor

  I worked as a freelancer with Vogue Arabia team. During that time, I was responsible for creating content for the online website across all categories: celebrity news, beauty, fashion, culture, travel and health. I also edited articles done but other writers for Vogue Arabia and Vogue Man websites.

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  Majid Al Futtaim

  Oct 2020 - Feb 2024

  Project Management: Managed projects by taking and understanding briefs, communicating them to the teams, and ensuring timely delivery. Liaised with stakeholders across different countries to meet their needs and execute campaigns effectively. Supported international teams with their marketing requests, enhancing cross-country campaign coordination.Cross-Functional Collaboration: Worked closely with various departments to ensure cohesive and aligned marketing efforts.Agency Briefing and Management: Briefed creative agencies on campaign objectives and goals, ensuring clear communication of expectations. Managed the delivery of outcomes to adhere to brand guidelines and project timelines. Show less Retail Content Development: Led the creation of Arabic content for in-store assets, websites, apps, videos, social media, and CRM for global Carrefour campaigns, and handled quality control to ensure consistency with brand identity across all channels. Worked closely with design teams to align copy with visual designs.Corporate Communication Content: Assisted in the preparation of presentations, press releases, and speeches for the CEO, focusing on strategic message positioning. I worked with PR agencies to build glossaries and review content, ensuring consistency and quality.Crisis Communication: managing communication during crises to maintain or restore public confidence. Show less

  • Marketing Communications Executive

    Jan 2023 - Feb 2024

  • Creative Writer

    Oct 2020 - Dec 2022