Nikita Saxena

Experience

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  Make-A-Wish India

  May 2010 - Jun 2011

  Volunteer

  Visited many hospitals, interacted with many children suffering from life threatening diseases, got to know their wishes and helped Make-A-Wish fulfill their wishes.

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  Vodafone

  Jun 2013 - Oct 2014

  Key Account Manager

  • Played a key role in bringing the “Best Zone Award” for the first time in Agra Zone.• Increased the market base of Vodafone- Acquired 12 Corporate, 4 Government accounts, and 2 Business Partners.• Won “Super Star of the Month” by achieving the highest numbers for the Agra zone.• Contributed to Market mapping and competition research to help the Marketing team in making relevant acquisition/retention plans.

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  Airtel Business

  Apr 2015 - Jan 2018

  Partner Account Manager

  • Increased the portfolio revenue by 4% Y-O-Y.• Got the Collection vs Billed efficiency to 102%.• Delivered on additional responsibilities of High Strategic & High-Cost Sites acquisition.• Reduced bad debts to the tune of 60 lakhs with major telecom operators• Won 2 “Star for the Month” awards for exceptional performance and efforts in reducing the bad debts.

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  Yorke Communications

  Mar 2018 - May 2019

  Key Account Manager

  • Worked on 100+ Content collaterals and weekly content marketing calendars (Research and strategy/blueprint development).• Planned and executed over 20 digital campaigns+5 events/workshops effectively thereby increasing the social media followers by 25-30K.• Contributed to bringing 50K+ contest entries to the client’s online CSR campaign, which resulted in increasing 2000+ followers & higher brand awareness.

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  Ogilvy

  May 2019 - Jul 2021

  Group Account Manager

  • Play a pivotal role in the development of advertising and creative strategies for the brand.• Assist cross-functional departments with forward planning on future projects.• Have a thorough understanding of the client’s & competition business, the major factors/trends shaping their market.• Act as the main SPOC for clients as well as the production agencies for all the campaigns.• Be ultimately responsible for ensuring work is produced on time and within budget.Key Achievements• Led the end-to-end execution of 10 TVC’s. (Traditional+ Digital)• Involved closely with internal teams for all the campaign briefs. (50+ collaterals)• Regular In-depth competition analysis for 5 Brands including direct/indirect research, market study, and industry analysis/trends. • Contributed in strategizing/executing advertising campaigns:o Handwash: “Most Successful New Launch”, beating 66 other competition brands and touching 2% Market Share in the Hand Wash category in less than a year of launch. o Shampoo: Achieved the ever-highest Market Share in the category for the year 2020. o Soap: Ss a category did 100cr business in FY 20-21 for the first time ever. Show less

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  Zensciences

  Jul 2021 - Jul 2024

  Senior Account Manager
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  Carelon Global Solutions India

  Jul 2024 - now

  Senior Associate Communications