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Celina Lim

Celina Lim

Senior Marketing Executive, Investment Department

Followers of Celina Lim453 followers
location of Celina LimHong Kong SAR

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  • Timeline

  • About me

    Change Mgt, Operations, Customer Experience Management, Project Management

  • Education

    • National University of Singapore

      -
      Bachelor's Degree Real Estate Management

  • Experience

    • Richard Ellis

      Jan 1994 - Jan 1997
      Senior Marketing Executive, Investment Department

      Structured and brokered development site sales, commercial properties and en bloc land sales.

    • DBS Land

      Jan 1997 - Jan 1999
      Business Development Executive

      Project Development, Land Bank Management and Investment Property management. Structured and implemented leasing package for assets in land bank and negotiation of joint venture agreements.

    • CBRE Asia Pacific

      Jan 2000 - Jan 2015

      Global Projects & Operations- APAC-based liaison for CBRE’s global priorities in Asia-Pacific- Led advancement of global initiatives such as Peoplesoft Finance and HR systems, Occupational Health Index (OHI) studies- Organisational changes incorporating corporate vision- Implemented the Employee Assistance Program in Asia- Managed employee recognition award program- Change Management- Women’s NetworkTalent Management and Learning & Development (L&D)- Oversight for the L&D team to ensure alignment with global strategic vision- Developed and implemented strategies for talent retention in Asia, implemented leadership development programs and improving employee engagement Show less CRMGlobal CRM initiative; responsible for coordination and integration with regional offices in implementing new customer-centric CRM platform such as Salesforce.ComplianceRoll out compliance training including Business Continuity, Risk Management, Anti-Bribery and Corruption, Ethics and Data Privacy and communications.M&A IntegrationLed programs for corporate branding, onboarding, recruitment and contract negotiation and post-transaction integration of combined business Show less

      • Director, Global Projects & Operations, Talent Management - Asia Pacific

        Jan 2011 - Jan 2015

      • Head of Corporate Affairs Asia

        Jan 2005 - Jan 2011

      • Head of Corporate Communications Asia

        Jan 2000 - Jan 2005

    • DBS Bank

      Dec 2017 - Dec 2018
      Program Lead, Customer Experience Management, Operations

    • Reinsurance Group of America, Incorporated

      Jul 2021 - now
      Change Management Lead

  • Licenses & Certifications