Experience

• 

  Asian paints

  Sept 2014 - Sept 2021

  • Led and expanded a network of over 600 dealers for the Rohtak Depot in Haryana, driving growth and enhancing market reach across the region.• Managed sales and marketing operations for Asian Paints across 9 districts in Haryana, achieving an annual turnover exceeding 154 Cr.• Supervised a team of 6 Territory Sales Officers, ensuring smooth depot operations through effective CFA structure management and implementing monthly product-level initiatives based on market dynamics and business needs. Show less • Spearheaded value and volume growth in Delhi North West, managing a territory of over 70 dealers that contributed one-third of the depot’s business, achieving consistent revenue growth at 11.75% in FY19, 11.46% in FY20, and 8.12% till Q3 FY21, with sales increasing from 29.5 Cr to 39.5 Cr. over three years.• Successfully promoted key Asian Paints products including adhesives, waterproofing solutions, tools, and wood finishes while leading a team of 4 DSRs focused on expanding these product lines across the territory. Show less • Successfully drove sales of niche products, including wallpapers, high end textures, and wood finishes, by engaging key industry stakeholders such as architects, builders, consultants, PMCs, and turnkey firms. Delivered tailored sales and service solutions to major clients, including SAA, RSP, Morphogenesis, M3M, Bharti, BPTP, NTPC, AAI, and GMR.• Strengthened product specifications within BOQs by collaborating with architects, structural consultants, and CCCs, enabling Asian Paints products to be selected for high-value projects. Played a pivotal role in generating business for Asian Paints Home Solutions through securing supply-and-apply painting projects. Show less

  • Senior Sales Supervisor

    Jan 2021 - Sept 2021

  • Territory Sales Officer

    Apr 2018 - Dec 2020

  • Key Accounts Relationship Officer

    Sept 2014 - Mar 2018
• 

  Jindal stainless

  Sept 2021 - now

  • Drove new product business development in Telecom (FRP Radomes) and Infrastructure (GFRP Rebars) alongside the railway portfolio, converting major clients such as BSNL and NHAI contractors (Apco Infra, HG Infra, Ashoka Buildcon, and others), with a projected portfolio close of Rs 150 Cr by end of current financial year.• Launched JAM Vantage Glass Fiber Rebars to replace traditional TMT bars in infrastructure applications, achieving notable market penetration in NHAI recommended applications.• Built and maintained strategic partnerships with key decision-makers in Procurement, Projects, and Design teams, ensuring alignment on product fit and applications.• Led a team of 10 sales professionals by establishing clear goals, implementing training programs, and optimizing team performance to drive business growth.• Strengthened lead generation efforts through impactful presentations at industry events, trade shows, and networking meetings; collected client feedback post-project to optimize and enhance future sales strategies. Show less • Expanded Jindal Advanced Materials Pvt Ltd, leading JSL’s diversification into lightweight composite materials and establishing a strategic foundation for sustained growth.• Enhanced JSL’s position in the Indian Railways sector by overseeing a team of 8 people managing key production units, including RCF, ICF, MCF, CLW and securing contracts through successful participation in tenders and reverse auctions.• Liaisoning with different departments of Indian Railways to generate more business and collaborated with Indian Railways departments to identify new business opportunities, facilitate the integration of advanced technologies, and support R&D efforts to meet evolving industry needs.• Managed the sales pipeline, monthly forecasts, and business development initiatives, cultivating positive partnerships to foster longterm growth.• Grew the business portfolio from 5 Cr to 86 Cr in three years by adding 3 new key accounts, with an ambitious goal of reaching 500 Cr in next 3 years by adding new manufacturing lines including SMC, Filament Winding, and Pultrusion, to meet demand and expand capabilities. Show less

  • Senior Sales Manager

    Apr 2024 - now

  • Sales Manager

    Sept 2021 - Mar 2024