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Ives Chang

Ives Chang

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location of Ives ChangTaipei City, Taipei City, Taiwan

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  • Timeline

  • About me

    Regional Marketing Manager @ Merck Group | Executive MBA

  • Education

    • National Taiwan Ocean University

      -
      Bachelor's degree Aquaculture

    • 國立政治大學

      -
      Executive MBA

    • National Taiwan Ocean University

      -
      Master of Science - MS

      Aquaculture and Molecular Genetics

  • Experience

    • Merck Group

      Sept 2011 - now

      •Led local marketing campaigns, launched new products for Microbiology testing portfolios, and accountable for ROI.•Translated strategies into actionable initiatives, optimizing workflow.•Managed product life cycles, led product portfolio integration projects, developed pricing strategies, conducted competition analysis, and developed sales argumentation and tools.•Trained sales and customer service teams, conducted joint visits, and customer surveys for product optimization.•Conducted public seminars, liaised with KOLs and government authorities to advance business objectives and ensure regulatory compliance. Show less

      • Regional Marketing Manager of BioMonitoring Business

        Oct 2017 - now

      • Product Manager

        Jan 2014 - Oct 2017

      • Sales Specialist

        Sept 2011 - Dec 2013

  • Licenses & Certifications