Davina Maggiolini

Experience

• 

  Simont Braun

  Nov 2010 - Jan 2011

  Secrétaire - traductrice

  traductions et corrections de textes juridiques (surtout propriété intellectuelle) en NL, FR et EN.

• 

  Gunnebo

  Jan 2011 - May 2011

  Contract Administrator

  Tâches administratives, traductions de textes techniques et de contrats (NL-FR-EN)

• 

  UCB Pharma on behalf of MGS

  Jun 2011 - Oct 2013

  Regulatory Affaires Management Assistant

  - translations of leaflets (NL-FR-DE)- invoicing & general administrative tasks- packaging- submission & approval variations - follow-up- review SOP- QA complaints handling

• 

  Stanley Black & Decker

  Oct 2013 - Jan 2014

  Administrative and marketing support

  60% of time dedicated to Commercial activities (such as salesforce.com lead tracking and activity updates, answering incoming sales calls, basic customer folluw-up, equipment transportation coordination for trade shows or demonstrations)40% of time dedicated to Marketing activities (such as product list translations for salesforce.com quoting in French, collateral translation and formatting according to the Marketing standards)

• 

  Attentia

  Jan 2014 - Aug 2016

  - Budget beheer & opvolging- Uitvoeren van concurrentieanalyse- Coördinatie van verschillende marketingprojecten (CSAT, Brand Awareness, Customer Advisory Board, marktonderzoek, needs analysis)- CRM: data cleaning & enrichment, leads converteren in opportunity's- Vertalingen- ondersteuning van het marketing team - Administratieve ondersteuning van de sales mensen. - Vertaling van de offertes- Cleaning in CRM

  • Marketing Officer

    Oct 2014 - Aug 2016

  • Sales Coordinator

    Jan 2014 - Sept 2014
• 

  Oodrive

  Sept 2016 - Mar 2017

  Marketing Manager Belux

  * Lead and pipeline creation.Plan and execute actions and campaigns to generate leads and opportunities for direct and channel sales. * Communication. Manage and maintain the local communication, and make sure it is in sync with the company brand and product messaging, by using various communication channels such as website, social media, PR, newsletters, and more. * Planning and budgeting. Build and maintain a yearly plan and budget, and follow the execution and spending in order to maximize the return on investment. * Reporting. Control and lead "in time and budget" all of the activities and provide a measurement of the success of the campaigns. * Sales Support. Develop and implement country-specific adjustments to the existing sales tools and content to support the local sales department: whitepapers, case studies, presentations, customer testimonials, etc. Show less

• 

  Allergan

  Apr 2017 - now

  1. Development & Execution of local Tactical Marketing Plans for assigned products or projects:• Contribute to the development of country marketing strategy, receiving core programs from the Regional Marketing and rolling out locally, as well as developing new local programs• Develop local market plan to achieve local market objectives• Communicate tasks to relevant stakeholders• Track implementation of activities in the local market plan• Review implementation of the local market plan and provides feedback to the BUD and regional marketing team as needed. Monitor local competitor activities and ensure local organisation and regional marketing are kept up to date• Train the sales force in the execution of marketing programs and use of marketing and promotional materials in compliance with local laws and the Company’s compliance requirements• Manage local KOL development plans in collaboration with BUD and Medical Affairs, local Congresses and new indication launches to ensure alignment with local Business Plan• Develop strategic plans for the country franchise 2. Management and Delivery of Promotional Materials: I work with local Sales Program team to ensure country promotional materials, Congress and HCP Training materials are managed through local regulatory approval process and are translated and delivered in line with country marketing strategy and local market plan; collaborate as part of the Benelux and Other Europe (OE) Product Manager team to share and learn from best practice and experience3. Sales and Budget Objectives: I collaborate with local team to identify and implement all effective action necessary towards achievement of agreed sales targets for the country; anticipate competitor strategy, make recommendations to BUD and develop counter-plans to support country in meeting sales targets; manage promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets. Show less I perform the implementation and communication of regionally defined marketing campaigns for Ophtalmology and work closely with the relevant Product Manager and Business Unit Director. I provide support to implement local communication of marketing materials to the sales teams. I also provide logisitcal administrative support for events, congresses and meetings where I am the point of contact for external suppliers and agencies.1. Manage the promotional copy approval proces (25%)2. Organisation, logistical/administrative support for events, congresses and meetings (40%)3. Administrative and logistical support to salesforce (10%)4. Managing and tracking marketing expenditure/invoice handling (25%) Show less

  • Product Manager Medical Aesthetics

    Jan 2018 - now

  • Sales Program Coordinator

    Apr 2017 - Jan 2018
• 

  AbbVie

  May 2020 - now

  Brand Manager Medical Aesthetics (Vistabel & HArmonyCa) Benelux

  1. Development & Execution of local Brand Plans for assigned products or projects:• Contribute to the development of country marketing strategy, receiving core programs from the Regional Marketing and rolling out locally, as well as developing new local programs• Develop local market plan to achieve local market objectives• Communicate tasks to relevant stakeholders• Track implementation of activities in the local market plan• Review implementation of the local market plan and provides feedback to the BUD and regional marketing team as needed. Monitor local competitor activities and ensure local organisation and regional marketing are kept up to date• Train the sales force in the execution of marketing programs and use of marketing and promotional materials in compliance with local laws and the Company’s compliance requirements• Manage local KOL development plans in collaboration with BUD and Medical Affairs, local Congresses and new indication launches to ensure alignment with local Business Plan• Develop strategic plans for the country franchise2. Management and Delivery of Promotional Materials: I work with local Sales Program team to ensure country promotional materials, Congress and HCP Training materials are managed through local regulatory approval process and are translated and delivered in line with country marketing strategy and local market plan; collaborate as part of the Belux and WEC Product Manager team to share and learn from best practice and experience3. Sales and Budget Objectives: I collaborate with local team to identify and implement all effective action necessary towards achievement of agreed sales targets for the country; anticipate competitor strategy, make recommendations to BUD and develop counter-plans to support country in meeting sales targets; manage promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets. Show less