Moffat Ayako

Experience

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  Coca Cola Beverages Africa in Kenya

  Mar 2010 - Nov 2020

  Managing territorial accounts within a section of capital city region and Northern Region Ensure sellout target is achieved daily and monthly Revenue optimization, achievement of monthly Gross profit targets and product/pack mix Ensure distributors operate within agreed credit terms and limits Implementation of Distributor operating standards assessment metrics in all key stores contributing inputs towards departmental marketing plans and overall marketing strategies Executing branding strategies in functional areas creating a viable business plan for the year with key distributors and major customers creating market intelligence, Aligning the regions profit formula, resources and processes to enhance value proposition Achieving sales volume target, Capacity development of key distributors’ sales representatives through performance management, coaching and managing the company’s assets within the region. ROI on all planned activities and initiatives and SKU rationalization Implement the picture of success at retail Ensure weekly reports are sent on time Gathering weekly competitor reports and updating competitor tracker Develop and implement sales plans to achieve and exceed the sales numbers for the assigned regions. Show less  Attain daily, weekly, monthly and quarter sales goal sand revenue in the assigned territory. Identify key competitor activity and strategy such as new product launches, activations and promotions in the area for sharing with the sales manager. Manage and monitor customer account level P&L for target requirements delivery. Develop effective cross functional relationships as well as external relationships with distributors, and key trade partners Maintain knowledge of competitors in account to strategically position Coca-Cola products better. Implementation of PICOS in GT for betterment of RED as a tool for measuring retail execution. Successful market development using expanded geographic and numeric distribution through new outlet base increasing and existing outlet development. Show less

  • Area Sales Manager

    Mar 2015 - Nov 2020

  • Key Account Executive

    Mar 2012 - Mar 2015

  • Account Developer

    Mar 2010 - Mar 2012
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  Airtel Kenya

  Nov 2020 - Dec 2021

  Zonal Sales Manager

   Coordinate Airtel mobile and Airtel money new customer acquisition through direct and indirect channels. Create awareness on various acquisition schemes for retailers, Franchise shops and distributors Drive consumer benefit awareness at distributor, Franchise and retailer level. Execute local level marketing initiatives to support customer acquisition and retention. Increase availability of products in the market through increased SIM card, airtime selling retail outlets and Airtel money agents. Rollout alternative models to increase the reach of SIM cards, Airtime and Airtel money reach to the customers through the introduction of the Franchise Shops Model Rolling out and managing company owned and franchised exclusive Airtel shops. Coordinate brand and product visibility in the marketplace. Monitor network availability and escalate issues for resolution. Drive own team and distributor team productivity through right tracking, monitoring and reviewing mechanisms. Coaching, mentoring and developing team members. Show less

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  Telkom Kenya

  Jan 2022 - now

  Regional Sales Manager

   Team Management-Instrumental in development and performance of highly motivated teams of Zonal Sales Managers, Shop Managers and Trade Development Representatives Marketing Management-Develop co-branding partnership agreements which increase efficiency of marketing spend with Channel and DSA Franchise partners Trade Development & Distributor Management-Continuously utilize business analytics techniques to influence partners and increase sales  Route to Market (RTM) Planning-Develop and revitalize route-to-market strategy, delivering deeper territory coverage with current resources and developing a strong business case for prospective distributors. Ensure achievement of Net Sales and Profits per budget for Indirect Trade Ensure implementation of the promotional activities and programs in indirect trade Show less