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Sarah Zorca

Sarah Zorca

Account Executive

Followers of Sarah Zorca674 followers
location of Sarah ZorcaToronto, Ontario, Canada

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  • Timeline

  • About me

    Brand Marketing Manager | Formerly, PT Kino Consumer Goods | CPG Experience

  • Education

    • Centennial College School of Business

      2023 - 2023
      Marketing - Corporate Account Management Sales Management

      Today's customers are well-informed and expect more customized solutions. This program teaches sales and marketing professionals a solid foundation in all areas of sales, marketing, and service. This includes prospecting, networking, relationship building, closing, and post-sales activities.

    • Ateneo Graduate School of Business

      2016 - 2016
      Marketing Diploma Program Marketing, Brand Management

      Learn to craft an effective “go to market plan” enabling brands & products to capture the optimal target market and understand how to design a business model to successfully implement the marketing plan.

    • Centennial College School of Business

      2023 - 2024
      Marketing - Digital Engagement Strategy Digital Marketing GPA 4.3

      - Ranked #1 in Stukent's Social Media Simternship, a social media simulation that offers hands-on experience in developing strategies, showcasing exceptional performance in a real-world scenario.- Created engaging social media posts for Dibs Rescue, resulting in the adoption of 2 out of 3 featured dogs, demonstrating the ability to drive results through creative content and effective communication

    • Miriam College

      2002 - 2006
      Bachelor Arts Communication Arts and Advertising

      Activities and Societies: President, Communication Arts and Advertising Society (CAASOC) SY 2005-2006 It aims to develop a comprehensive understanding of the nature, basic theories, and applications of communications, allowing one to experience the dynamics of interpersonal and group communications, public relations, advertising, marketing, and information technology.

  • Experience

    • Scribbleworks, Inc.

      May 2006 - Sept 2007
      Account Executive

      • Accounts closed and handled:- United Laboratories, Inc.: Consumer and Nutri Division- Nestlé Philippines: Nescafe

    • Dragon Edge Group

      Sept 2007 - Mar 2010
      Asst. Brand Manager

      • Handled multiple start-up brands • Handled new product development

    • Universal Robina Corporation

      Mar 2010 - Aug 2010
      Asst. Brand Manager

      • Generating reports, including analysis: New Product Development report; Offtake analysis (Modern and General Trade); Profit & Loss, Total Business Report (Profitability report).• Deepened knowledge of sales forecasting

    • Dragon Edge Group

      Nov 2010 - Feb 2020

      • Implemented data-driven brand strategies to meet business objectives, achieving a 30% sales growth and 39% profitability increase through effective brand management and strategic planning.• Demonstrated strong campaign execution capabilities by employing creative problem-solving skills to design and implement a time-sensitive defense campaign, successfully achieving an 86% sales increase and the discontinuation of a competitor's product.• Launched 6 consumer insight-driven projects, effectively managing budget and resources to achieve an additional 10% in sales, demonstrating strong innovation, project management, and cross-functional collaboration skills in a fast-paced environment. Show less

      • Brand Manager

        Jan 2016 - Feb 2020

      • Trade Marketing Manager

        Jan 2012 - Jan 2016

      • Marketing Activations Manager

        Aug 2010 - Jan 2012

      • 区域业务拓展经理 (Manager, Regional Business Development)

        Nov 2010 - Nov 2011

    • PT Kino Indonesia Tbk

      Apr 2021 - Dec 2022
      Marketing Manager

      • Leveraged market research to identify consumer preferences and industry trends, driving a 53% sales growth by adapting marketing communication strategies to better resonate with the target audience.• Spearheaded channel expansion through a social media-driven marketing campaign for the relaunch of the brand's E-Commerce platform, driving 733% growth in sales within the first 3 months.• Facilitated channel expansion and retailer partnerships by collaborating with distributors, retailers, and the sales team to successfully execute trade activities and merchandising strategies, significantly increasing modern trade presence from 75% to 98% within a year. Show less

  • Licenses & Certifications