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Marine Matelli

Marine Matelli

Customer Service Representative

Followers of Marine Matelli1000 followers
location of Marine MatelliParis, Île-de-France, France

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  • Timeline

  • About me

    Marketing Manager at EssilorLuxottica

  • Education

    • Ecole Alsacienne

      2006 - 2009
      Baccalauréat Scientifique

    • Université Panthéon Assas (Paris II)

      2009 - 2013
      Licence 3 Droit privé général

      - Civil Law: Property Law (Professeur Molfessis), Family Law, Contract Law (Professeur Mazaud), Specialized Contract Law- Business Law: Corporate Law(Professeur Torck)- Public Law: Constitutionnel law, Administrative law- Penal Law- Workshops about public speaking and stress management

    • Universidad Carlos III de Madrid

      2016 - 2017
      Master’s Degree Business, Management, Marketing, and Related Support Services

      - Strategic Marketing- Qualitative Methods and Survey Analysis- Data analysis in marketing- Economics for Business- Consumer behaviour- Marketing Management- Retail and Channel Management- Marketing Decision Support Systems- New product development- Pricing

    • Audencia Business School

      2014 - 2017
      Master's degree Management option marketing

      - Sectorial Marketing- Digital Marketing- Entrepreneurship and Strategy- Project Management- Negociation- Cost Controlling

    • Audencia Business School

      2016 - 2017
      Marketing for product managers

      - Marketing strategy (segmentation, targeting, marketing tactics, pricing strategies…)- Brand value generation and the measurement of that value- Evolution of consumption practices and their impact on marketing (consumption experience, co creation with consumers, consumer tribes, experiential marketing, shopper behavior and category management…)- Panel data analysis and the use of quantitative information to support decision making- Launch of new products and services (consumer… Show more - Marketing strategy (segmentation, targeting, marketing tactics, pricing strategies…)- Brand value generation and the measurement of that value- Evolution of consumption practices and their impact on marketing (consumption experience, co creation with consumers, consumer tribes, experiential marketing, shopper behavior and category management…)- Panel data analysis and the use of quantitative information to support decision making- Launch of new products and services (consumer insights, models of innovation)- New practices of communication in the digital age (paid, owned, earned media, brand storytelling on social networks, consumer engagement, retargeting…)- E-commerce and cross channel strategies Show less

  • Experience

    • Fnac

      Jun 2009 - Sept 2009
      Customer Service Representative

    • Agences France Prestige - City One - Mahola - Théobora

      Sept 2011 - Jul 2014
      Managing Event Hostess

    • Scolamania

      Nov 2013 - Jul 2014
      School Assistant

    • Mondadori France

      Jan 2015 - Jul 2015
      Market Research Assistant

      • Tool conception for salesmen• Mediaplanning • Market surveys• Study of brand territories

    • Asia Deal Group

      Aug 2015 - Dec 2015
      Marketing Assistant and Business Developer

      • Responsible of the new offers process (Travel ; Food & Beverage) :- canvassing to acquire new clients among the restaurants, shops and travel agencies - terms of contracts: price, quantity, duration and content - online product merchandising: visuals, content writing, formatting- business reporting and analysis- close collaboration with the CRM team to highlight the offers in the newsletters and the website• Creating surveys and feedback forms in order to interpret consumer insights Show less

    • Hermès

      Feb 2017 - Aug 2017
      Operational Marketing and Merchandising Assistant

      • Operational marketing and merchandising policy: creation of internal strategic communication supports• New collection launches: marketing actions, conception and detailed monitoring of the specific merchandising tools• Mediation between the logistic team and the external interlocutors: PR; promotion, editions, general services• Conception and edition of monthly reports of the collections and data analysis• Definition and management of the communication stock: tracking tool, traceability, cost tracking• Milan Fair: o collaboration with the architects/designers to build a scenography reflecting the brand image and highlight the new collectiono collaboration with all the subcontractors and service providers to implement the projects Show less

    • Essilor Group

      Nov 2017 - Jan 2021
      Marketing and Merchandising Senior Specialist

      Digital• E-commerce platform development: architecture, design, SEO, User Experience• Social Media Campaign• Webinar organizationMarketing• Marketing supports development:o B to B: selling speeches, product brochures, catalogueso B to C: banners, flyers, advertising• New brand platform: name, logo, brand identity, brand passport• New key visual aiming to be used on all the brand’s marketing supports Merchandising • Retail guidelines: identification and design of the key touchpoints and assets to comply with at the POS• Development of merchandising supports together with design agencies, suppliers and local teams• Merchandising analysis of product performances according to the sales and stock in order to achieve the product selection for the next collectionProduct development• Development of a new product line: mounting guidelines, packaging, accessories and marketing • Product catalogue development• Post production: link between the operation team and the teams for the product launches. • Product lifecycle Show less

    • EssilorLuxottica

      Jan 2021 - now

      • Social media strategy• Creative development, media planning and agency management• Data analysis: Facebook ad Manager, Facebook Pixel, Google Analytics• Website management: SEO, digital VM project management and technical supervision

      • Marketing Manager Southern Europe @Transitions Optical

        Sept 2022 - now

      • Digital Marketing Manager

        Nov 2021 - Oct 2022

      • Trade Marketing Assistant Manager

        Jan 2021 - May 2022

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Marine Matelli
      L'Oréal Brandstorm Challenge 2016 Winning team of Audencia Business School in the L’Oréal Brandstorm 2016 Business Competition (selected among 42 teams) Apr 2016 Business game subject : What kind of technological and digital disruption would help La Roche Posay recruit 15-25 years old consumer target ?Marketing strategy selected among 42 teams of Audencia students. Teaming with marketing for product manager students to perform a business pitch.

  • Volunteer Experience

    • Volunteer in Capadoce, Turkey

      Issued by Concordia on Aug 2011
      ConcordiaAssociated with Marine Matelli