Keith McFayden

Experience

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  Kraft Heinz

  Jan 1991 - Jan 2000

  Managed trade spending and revenue nationally, totaling $48.4 million, generating $206 million in sales for the Cool Whip Brand. Developed marketing programs specific to individual regions and markets. Analyzed costing and reported revenue implications on on-going basis. Interacted with twelve regions nationally to create solutions for programming gaps. Prepared and executed national planning meetings to communicate changes in marketing mix and insure proper execution of brand strategies. Managed Wegmans and Tops/Finast Customer Business Team with sales of $141.9 million and trade budget of $16.6 million. Managed diverse sales team of 20 people responsible for selling efforts across 7 divisions. Managed the top two accounts within Syracuse Region, accounting for 43 percent of total volume.

  • Category Product Manager Desserts Division - Marketing

    Jan 1998 - Jan 2000

  • Customer Business Manager

    Jan 1995 - Jan 1998

  • Account Manager

    Jan 1991 - Jan 1995
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  Tops Markets

  Jan 2000 - Jan 2004

  Director - Marketing Sales Promotion

  Created and executed cutting-edge sales and promotional concepts. Created, tested, and reviewed results of new promotional programs to determine most effective means of increasing average transaction size and enhancing share of customer wallet. Worked with VP of Merchandising, Directors and Category Managers to identify and collaborate with manufacturing partners to garner consumer promotional funds. Managed promotional agency relationship (media) and sports sponsorship (Buffalo Bills, Buffalo Sabres, Buffalo Bisons). Show less

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  Clear Channel Radio

  Jan 2004 - Jan 2007

  Business Development Specialist

  Sold sales packages focused on air time, web site to advertisers in the Cleveland Market achieving revenue and share target.

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  Radio One

  Jan 2007 - Jan 2008

  Director Marketing NTR

  Developed & executed Radio-One stations assets through event marketing, web-promotion, on air radio commercials. Worked with advertisers to increase station revenue and clients marketing and brand objectives.

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  Tops Markets

  Aug 2008 - Jan 2019

  Director Private Brand

  Managed team of 7 Category Business Managers across forty 40 categories then most recently led the Internal Daymon Team, aligning Category Development, across Center Store & Fresh. Led integration, Natural & Organic, within Center Store.