Luu Hong Lien

Experience

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  UniTrain Consulting and Training Co., Ltd.

  Feb 2017 - Sept 2017

  Marketing Associate Part-time

  Manage UniTrain social media channel and website- Lead a team, allocate works and manage timeline- Manage content to build up website and Facebook fanpage: review translated content including academic and advertising articles, create videos and images, work on website SEO

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  Nắng Son Project

  Apr 2017 - Aug 2017

  Copywriter

  Our goal: " Educate parents about the way protect their children from children' abuse and change awareness of society about children"- Write a photobook about children and children's abuse- Write articles on our fanpage- Organize talkshow, exhibition about this problem- Organize charity activities thanks to money from photobook

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  SSA Sports

  Jun 2017 - Jun 2017

  Market research collaborator

  - Research, collect and select information - Analysis based on Critical Success Factors

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  Airbnb

  Nov 2017 - Sept 2019

  Personal Assistant to Account Manager at Google & Operation Manager of her Business

  Overlooking the entire homestay business' operation including: • Customer service to ensure highest satisfaction from guests, from there gain good reviews to support the listings on Online Travel's channels such as Airbnb, Booking.com, Agoda • Optimised operation cost to maintain high profit margin• Managed monthly P&L and proposed growth strategy to achieve better booking rate as well as price per nightKey Achievements • Overall review of the listing went from 4.5 to 4.8 within the first 6 months • 50% increase in revenue during peak seasons• 25% increase in booking rate during low seasons Show less

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  SSA Sports

  Apr 2018 - Oct 2018

  • Conducted market research and analysis in education and sports industries to find business oppotunities• Collaborated with internal stakeholders to develop and present training programs and events for clients with the optimized costs Key Achievments• Planned and provided training programs for 6 clients: McDonald’s, Vinschool, Apollo and 4 international schools • Managed 50 collaborators and supported 14 partners on SSA Family Festival Day for nearly 800 customers - Prepare proposal, find contact of clients and connect to them- Develop and support for new project- Support for Marketing team

  • Business Development Associate

    Jul 2018 - Oct 2018

  • Business Development Intern

    Apr 2018 - Jul 2018
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  Chợ Tốt

  Apr 2019 - Jan 2020

  Growth & Digital Marketing Intern

  Chợ Tốt is a fast-growing company, running the leading classified site in Vietnam with vision to empower millions of Vietnamese to live more easily and happily by providing an effective and smart marketplace.Growth & Digital Marketing Intern- In charge of working with Cho Tot's key partners in performance marketing area to help drive sales growth across strategic verticalssuch as properties and vehicles, area of focus include planning, analytics and optimisation- Be a key connector between MKT and Tech team to ensure smooth execution for Cho Tot rewards programs - one of the keyprograms that help to drive GMV (sale) and repeated transactions for the business- In charge of campaign planning and optimisation on Google Search and Facebook to drive growth for Pet and Home AppliancecategoriesKey Achievements- Increased daily active users on both website and app by 43% within 5 months, especially App business/ the key strategicplatform has grown by 16 %- Mid Autumn Rewards - a special seasonal campaign of Cho Tot in Q3 2019: Unique users increased by 7%, redemption rateincreased by 3.6x with 43% lower marketing cost compared to previous seasonal campaign Show less

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  Sponsors for Educational Opportunity - Vietnam

  Jul 2019 - Oct 2019

  SEO-Vietnam Fellow Class 2019

  SEO-Vietnam’s vision is to create a powerful network of support and develop leadership capacity among young, bright-minded and ambitious professionals who will make a difference in Vietnam. After 10 years, SEO-Vietnam has provided training programs and built a community with more than 500 fellows and alumni.

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  VietSeeds Foundation

  Aug 2019 - Dec 2019

  Project Lead

  Less Sugar, Thanks project is one of the community project of VietSeeds Foundation that sponsored financially by US Embassy and in partnership with The Running Hub and The First Day Project of Vietnam Medial Department. We’re group of university student in HCMC realizing the surprising increase in the number of people having diabetes, especially young office workers. Therefore, we make this project to reduce this rate by encouraging young people live healthier to lower the possibility of getting diabetes. Manage 10-member team to organize online and offline events. Portfolio includes content designing, communication, logistics, external relation in reaching out partners and speakers. Link to our page: https://www.facebook.com/Less-Sugar-Thanks-114314859994175/ Show less

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  Shopee

  Jun 2020 - Oct 2020

  Business Development Associate
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  Amanotes

  Nov 2020 - now

  • Product Monetization Lead

    Aug 2023 - now

  • Senior IAP Monetization Specialist

    Oct 2022 - Sept 2023

  • Subscription Strategist

    Nov 2020 - Sept 2022