
Stephanie Garner
Director of Sales & Marketing

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About me
Sales and Marketing Professional | Driven Achiever | Enthusiast of To-Do Lists | Radiator of Positivity
Education

Eastern Kentucky University
1989 - 1993BS Fashion MerchandisingCompleted a variety of courses in fashion and business. Some of the courses required to take included Apparel Product Development, Principles of Management, Textile Evaluation, and Visual Merchandising.
Experience

Candlewood Suites Louisville North
May 2011 - Mar 2012Director of Sales & MarketingAccomplishments at CWS Louisville North:At CWS Louisville North, I led the sales and marketing efforts, managed budgeting, and oversaw business planning. I motivated and trained staff, forecasted, negotiated and presented to existing and prospective accounts. I also expanded the market share of the hotel by attracting new business while simultaneously building upon existing accounts. These efforts ensured that the property's revenue met and exceeded expectations.

Extended Stay Hotels
Mar 2012 - Oct 2015Regional Director, Field SalesSales Performance and Accomplishments at Extended Stay America My past sales performance and achievements include being awarded the RISE Champion in 2012 and achieving Pinnacle RISE levels in both 2013 and 2014. As the primary contact in my assigned region, I contributed over $5M in annual sales. I led all major account presentations and contract negotiations, while also handling hiring, training, and coaching over 100 front-line associates and 21 operations managers. With my team, we set expectations to exceed all revenue goals. Show less

Hard Rock International
Oct 2015 - Aug 2016Sales and Marketing ManagerAccomplished Leadership in Hard Rock Cafe Louisville's Marketing Development:As the lead in developing, directing, and implementing marketing activities for Hard Rock Cafe Louisville, my efforts drove brand awareness and affinity through unique initiatives. My contributions included creative, PR, social media, and program execution. By developing local marketing & sales plans, I drove revenue and provided a strong ROI. Collaborating with key stakeholders at both the corporate and property level, I ensured the success of existing programs and the introduction of new offerings and programs.With a focus on fostering professional and personable service, I created an exceptional climate that ensured the long-term satisfaction of employees, guests & clients. I supported all efforts related to the creation and execution of the annual marketing plans, budget, and sales strategies for the Hard Rock Cafe Louisville.🤘 Show less

Alpha Media USA
Dec 2017 - Dec 2019Sales Account ExecutiveExperience in Advertising Sales and Marketing for Alpha Media Louisville:During my tenure at Alpha Media Louisville, I excelled in selling both radio and digital advertising. With a focus on local spot and/or digital/non-spot revenue areas, I was able to successfully uncover and close new, non-radio advertisers. I also have experience in selling digital marketing, including mobile and programmatic digital advertising. In addition, I have negotiated with both direct and agency businesses to achieve successful outcomes. Show less

CBL Properties
Dec 2019 - Oct 2021Business Development Manager❌Position Eliminated due to Company Downsizing in September 2021❌As part of my previous role, I was responsible for establishing and maintaining strong business relationships with event and advertising partners across Hamilton Place in Chattanooga, TN, Fayette Mall in Lexington, KY, and Jefferson Mall in Louisville, KY. From initial contact to close, I managed the sales process with these partners.Aside from this, I also made sure that the company's management team was constantly informed of business activity, market trends, and opportunities. I developed strategies to lessen the risks and maximize opportunities for the business. My job also entailed sourcing, creating, and developing non-retail opportunities such as in-mall advertising, in-mall events, and activation opportunities in the parking lot. Building and maintaining positive relationships with current and potential partners was also a crucial part of my role. Show less

The Salty Blonde & Tipsy Mermaid
Nov 2020 - nowVacation Rental OwnerProficiently Manage Vacation Rentals and Leverage Marketing Strategies:I currently manage three vacation rentals using several booking platforms, including VRBO, Airbnb, and direct bookings through a branded website. My role includes screening and scheduling reservations, responding to guest inquiries, setting rates and calendars, and promoting the properties through social media, website, and direct outreach.My track record boasts a consistent record of excellent customer service, positive reviews, and repeat guests.Skills:✔Social Media Marketing ✔Sales Management ✔Entrepreneurship ✔Hotel Management ✔Advertising Sales ✔Online Advertising ✔Marketing Strategy ✔Customer Service ✔Time ManagementPlatforms Used:✔Hospitable✔PriceLabs✔Owner Rez✔Turno Show less

Lodgic Everyday Community — Louisville
Feb 2022 - Dec 2022Sales Manager❌Notice: Location CLOSED in December 2022 – all Lodgic sites ceased operations. ❌Sales Manager for Lodgic Everyday Community Louisville, I was responsible for driving sales and leading the sales and events team for Lodgic Workplace, Lodgic Events & Everyday Kitchen Restaurant & Cafe. We believe that every banquet, party, reception, meeting, class, or conference at Lodgic Louisville should be a seamless, no-worries, best-in-class experience for you and your guests. So whether you're hosting a business meeting for two or a once-in-a-lifetime party for 100 — or anything in between — every event includes all of the amenities, expert services, and little extras you need. Because hidden costs get in the way of happiness. Show less

The Brown Hotel
Nov 2023 - Oct 2024Sales ManagerResponsible for Corporate and Travel Agent Room Sales for the hotel.Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.Update action plans and financial objectives quarterly.Identify new markets and business opportunities and increase sales.Represent Hotels in various events and exhibition.Conducts daily sales calls and arrange site inspection trips to hotels by corporate clients.Able to provide Quick and timely responses, immediate communication to the properties, develop professional long term business relationships.Provide the highest quality of service to the customer at all times. Participates in sales calls with members of sales team to acquire new business and/or close on business.Executes and supports the operational aspects of business booked (e.g. generating proposal, Corporate Rate Application letter, writing contract, customer correspondence). Able to supports hotels service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.Work closely with Revenue Manager to ensure proposed rate negotiations meet the financial needs of the hotels.Develop strong relationships with on property front office team to ensure working in unity and always striving to achieve the same goals.Targeting key accounts potential for the company.Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.Develops relationships within community to strengthen and expand customer base for sales opportunities.Manages and develops relationships with key internal & external stakeholders.Acquiring and developing new business accounts and preparing sales proposals for clients.Closely following up on all business leads. Show less

J. Exum Group - Keller Williams Louisville East
Oct 2024 - nowMarketing Specialist
Licenses & Certifications
- View certificate

Canva Essentials
CanvaSept 2024 - View certificate

Sales Prospecting
LinkedInJan 2020 - View certificate

What to Do in the First 90 Days of Your New Job
LinkedInJan 2020
Honors & Awards
- Awarded to Stephanie GarnerLeader of Business Services & Events TOPS Magazine Jun 2022 TOPS recognizes Louisville Leaders on an annual basis.
- Awarded to Stephanie GarnerPinnacle RISE Acheiver - 2013 & 2014 Mark Mahoney Jan 2015 Exceeded month over month sales budgets.
- Awarded to Stephanie Garner2012 RISE Champion / Recognizing Individual Sales Excellence Extended Stay America Hotels May 2013 Achieving 125% or more of goal for the entire year.
- Awarded to Stephanie GarnerContestant in Mrs. Indiana 2012 Mrs. Indiana America Jul 2011 It was an thrill to compete in the Mrs. Indiana 2012 pageant. I had an amazing time at the pageant. It felt good to set a personal goal and accomplish the goal in front of my beautiful family and amazing friends. The preparation was both challenging and fun! I owe many thanks to STUDIO GLAM and all of my family and friends for their support.
Volunteer Experience
Board Member - VP
Issued by Gulf Place Town Center 30A on Apr 2021
Associated with Stephanie GarnerBoard Member
Issued by The Jeffersonville Urban Enterprise Zone on Jan 2013
Associated with Stephanie Garner
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