Daffa Arraufar

Experience

• 

  Raul. Co

  Sept 2020 - Nov 2020

  Content Strategist

  Job Description:- Create specifications and content that are suitable for the target market of the brand.- Develop a strategy and increase promotion through quality content.- Establish a strategy for editorial so that content can be consistent and attractive across all platforms.- Create rules to match the tone or style of all content created.- Measure and analyze whether the content marketing strategy is working well.

• 

  GLICO

  Jan 2021 - Mar 2021

  Digital Marketing Intern

  - Updating Information- Paying Attention to and Analyzing Trends- Developing Social Media Use Strategies- Updating Social Media Content- Building Communication with Audiences

• 

  Vidio

  Feb 2022 - Jun 2023

  Responsible for handling all brand marketing strategy and activity for Sports & E-Sports Category (EPL, Serie A, LaLiga, Ligue1, MPL, MDL)- Create and plan integrated 360 Marketing strategy (ATL, Digital, & BTL) to engaged consumers and increase brand equity.- Succesfully running local and nation-wide campaign such as EPL (English Premier League), Volleyball Nations League 2022, LaLiga, Serie A, Ligue 1, MPL ID S9 & S10, M4, PUBG Mobile Pro League, Proliga 2023, Gamification "10 Detik Untung", "Tebak Juara", "Tebak Cepat" for Worldcup Qatar 2022, etc. to achieve Vidio marketing goals- Planning and executing Vidio marketing campaigns (ex: Vidio: Rumah Cerita Indonesia 2022, & beIN The Stadio with Vidio 2023). For ATL and Digital, i create a new TVC that airing during festive. The TVC also used in digital campaign with VO Talent. For BTL Campaign, i create a “Nonbar” program to football community, to build more consumer engagement with our platform.- Maintaining relations with external parties and communities for running a marketing strategy- Working closely with other teams to running marketing strategy (CRM, Performance Team, Social Media, Creative etc.) Show less - Manage a project to improve/create brand communication.- Analyze campaign needs according to market needs.- Ensure the project runs smoothly.- Plan and carry out marketing activities to create and maintain the presence of a brand in the market- Develop effective product positioning in the market- Conduct analysis on consumer segmentation, develop consumer insights, and marketing strategy- Working closely with other teams to running marketing campaigns (CRM, Performance Team, Social Media, Creative etc.) Show less

  • Brand Marketing

    Jul 2022 - Jun 2023

  • Campaign Marketing

    Feb 2022 - Jul 2022
• 

  PT SANTOS JAYA ABADI (Kapal Api Global)

  Jul 2023 - Jul 2025

  Responsible for handling all brand marketing strategy and activity.- Spearheaded the development and execution of brand strategies to drive market awareness and strengthen the positioning in the competitive coffee industry.- Develop and own the brand plan, aligning strategic objectives, consumer insights, and execution roadmap to ensure consistent brand growth and impact.- Managed end-to-end brand campaigns, from ideation to implementation, including digital, in-store, and community engagement initiatives.- Collaborated with key stakeholders, including marketing, sales, and product development teams, to ensure alignment with brand vision and business objectives.- Led the activation of creative promotional campaigns for boosting brand visibility and consumer loyalty.- Analyzed market trends, consumer insights, and campaign performance to optimize strategies and drive continuous brand growth.- Drive end-to-end digital brand strategy by leading, directing, and providing clear guidance to the digital team to ensure aligned and effective execution.- Monitored brand health metrics, including awareness, engagement, and sentiment, to ensure the effectiveness of branding efforts.- Analyze competitor activities and digital strategies to identify insights, opportunities, and gaps for brand growth and differentiation. Show less - Developed and executed brand activation strategies to enhance awareness and engagement with target audiences.- Managed and executed promotional events, exhibitions, and live activations to strengthen customer relationships.- Led communication with external vendors and partners to ensure effective and timely delivery of promotional materials.- Monitored and analyzed campaign performance using key metrics such as brand awareness, sales growth, and customer engagement.- Actively managed brand activation project budgets, ensuring optimal resource allocation and cost efficiency. Show less As an MT (Management Trainee) at PT Santos Jaya Abadi, I have responsible for completing assigned tasks and supporting day-to-day operations across various departments. My primary goal will be to learn and gain hands-on experience in different marketing division of the company's operations. Key responsibilities include:- Completing assigned tasks: Execute tasks assigned by managers efficiently- Meeting traineeship goals- Learning conflict resolution: Gain exposure to conflict resolution processes and procedures by actively observing and participating in disciplinary hearings or conflict resolution sessions.- Rotation to 7 different roles: Rotation to different marketing division (Brand Marketing, Digital Marketing, Activation, Marketing Research, NPD, Trade Marketing, Field Marketing) to gain a comprehensive understanding of the organization's operations.- Participating in daily operations: Engage in various daily operational activities, collaborating with team members across different departments. Show less

  • Brand Executive

    Jul 2024 - Jul 2025

  • Brand Activation Executive

    Jan 2024 - Jun 2024

  • Management Trainee

    Jul 2023 - Dec 2023
• 

  Sari Murni Group

  Jul 2025 - now

  Associate Brand Manager