Experience

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  Valassis

  Jun 2011 - Aug 2012

  Documentation specialist intern

  Created and edited documentation for software programs.Organized meetings with key stakeholders to gain insight for assigned projects.Maintained online help systems, using Adobe RoboHELP.Wrote and edited release notes for grocery software tool MarketExpert.

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  Moffly media

  Sept 2012 - May 2013

  Digital media intern

  Wrote and edited stories for the website, updated geobases, entered events for online calendar, posted events/PR, assisted with social media

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  The bellarmine museum of art at fairfield university

  Jan 2013 - May 2013

  Intern

  Completed Public Relations tasks such as posting Museum event listing to media outletsOrganized and maintained the press archive, both physical and digital versionsPlanned and participated in the monthly “Family Day” at the museumAssisted at gallery exhibition openings, lectures and sponsored events

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  Carbonfoot medical llc

  Aug 2013 - Mar 2017

  A full-service digital marketing agency specializing in medical marketing. With clients across the country, our knowledge base helps physician’s marketing dollars work harder for their practice to acquire new patients.“We offer new patient marketing channels both online and offline to complement existing programs that can be tracked and optimized to minimize your CPR (Cost per Patient Referral). We’re focused on the metrics that are often elusive for determining which part of your advertising and marketing efforts are working – and which are not.”Our medical marketing agency provides services that include medical search engine marketing, digital strategy development, paid search advertising programs (PPC), medical SEO, social media strategy and social media optimization (SMO), email marketing, website analytics, doctor reputation management, services that improve website usability, conversions to patient leads and ultimately patient satisfaction.As a niche agency, our advantage is having specific medical marketing knowledge and experience within your specialties. This allows us to tailor digital marketing services to fit the unique needs of your medical practice, with a level of expertise not found from a generic, out-of-the-box agency solution. Show less

  • Sr. Digital Marketing Specialist

    Nov 2013 - Mar 2017

  • Digital Marketing Specialist

    Aug 2013 - Nov 2013
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  Moffly media

  Sept 2013 - May 2014

  Freelance writer
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  Pitney bowes

  Mar 2017 - now

  As a Campaign Analytics Manager, I am the analytical and optimization expert for driving improvements for campaign-level analytics in offline and digital marketing (owned, paid and social media). This includes a balance of data analysis, data visualization, marketing/campaign optimization and storytelling. I use data to influence campaign strategy, targeting, audience management, test design, reporting and optimization. I partner with marketing campaign managers, data scientists, finance and vendors to assess, optimize and plan marketing performance that adds significant business value. Show less

  • Director, Growth Analytics

    Oct 2023 - now

  • Manager, Campaign Analytics

    Jan 2019 - now

  • Analyst, Digital Analytics

    Mar 2017 - Dec 2018