
Timeline
About me
Responsible for growing number of publishers, identify best Media mix to deliver message to target audience.
Education

Ono academic college
2004 - 2006Master's degree marketingActivities and Societies: Student exchange with F.S.U

The college of management academic studies
1999 - 2001Bachelor's degree communicationActivities and Societies: במסגרת הלימודים השתתפתי בסדנת קמפיין היוקרתית של המכללה בתפקיד מנהל המדיה של הסדנה הסדנה הייתה בהנחייתנו של עמיר עירון
Experience

יהושע tbwa
Nov 2001 - Sept 2004Media planner & buyer• Media buying from leading newspapers, radio stations and billboards for agency clients.• Daily negotiation with media suppliers (Yediot AHRONOT, MAARIV, Channel 10).• Budget monitoring throughout every campaign at a varied media.

Optimedia israel
Sept 2006 - Oct 2009Media directorWorking on global accounts: HP, Hyundai & Philip Morris

Publicis
Sept 2006 - Oct 2009Media manager• Planning yearly media budget & strategy for agency clients: HP, Lexus, Philip Morris and Hyundai.• Global accounts management, daily work in conjunction with other media agencies abroad.• Performing competitive analyze & strategies, inc. rival campaigns monitoring.• Performing negotiation with C-level rank, closing yearly business transaction.

Muse tv planning & buying
Aug 2010 - Dec 2012Media planner & buyer• TV Media planning & Buying for all "Fishman Group" members: HOT cable TV, Home center, Celio, Best Buy and more.• Building a daily working plan and strategy with TV vendors. • Daily buying & maintenance of all "on-air" campaigns.• Monitoring campaigns goals vs. Plan & budget.• Cross market competitive analysis - daily rating data and rating trends.• Responsible of delivering analysis of media related insights and trends to our customer base.

Carat media israel
Mar 2013 - nowCcs plannerCCS ReportIfat ReportInfosys ReportRadio / Billbord / Print Buying for office clients

Self-emplyed
Apr 2017 - nowSenior media specialist
Licenses & Certifications

Carat uk
- View certificate

Google adwords
GoogleJan 2017
Languages
- enEnglish
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