
Timeline
About me
Career and Business Coach with more than 18 years experience as a Marketing Professional and Industrial Engineer. Recipient of Most Influential Global Marketing Leaders 2019 & Cambodia Women’s Leader Award 2019
Education

San sebastian collage-recoletos de cavite
1999 - 2004Bachelor of science in industrial engineering industrial engineeringActivities and Societies: External Vice President, Federation of ORganized Council of Engineering Students (FOrCES) 2001 -2004 Founder of Academic Responsible Team (ART) handling and organizing Seminars & Field Trips; Founder of Community Service Responsible Team (CSRT)Managing students outreach programs; Founder of Engineering Talent Club (ETC) for Organizing and developing Engineering Talent (singing, dancing, band etc); Student Council Vice President Candidate SY 2003-2004 (lost for 12 votes) Most Outstanding Officer 2004

Cavite national high school
1995 - 1999Secondary education secondary educationActivities and Societies: Lt. Sg; 2nd Battalion Intelligence SY 1998-1999; Founder of CNHS Dance Sport Club; Officer at Teatro Pilak Kayumanggi 2nd Battalion Intelligence, (N2); Lieutenant Senior Grade Founder and Officer of CNHS Dance Sport ClubSgt. at Arms - Officer at Teatro Pilak Kayumangi (School Theater Arts Club)School Dance Instructor for the Mass demonstration, teaches 3,000 high school students for the Southern Tagalog Regional Athletic Association (STRAA) Meet
Experience

Chowking food corporation
Jun 1999 - Dec 1999Cashier / service crewMain task and Specialty - Takeaway orders packing - Taking and placing orders- Bill processing - Deals translation- Food & drinks preparation (Halo-halo, Chicharap; signature items) KEY COMPETENCIES• Well informed regarding state approved hygiene standards and policy• Demonstrated ability to handle work accurately during rush hours and ensuring timely billing and order processing• Cash registry management• Proven willingness to help the kitchen staff• Track record of delivering high quality customer service all times i.e. from greeting till cleaning up the table• Special talent for recommending deals, side orders and meals for children and adults Show less

Ford motor company
Jan 2004 - Jan 2004Inventory analystInvestigating missing stock in lieu of stock migration from Ford to 3rd party warehousing supplier.Provides discrepancy reports of missing/found items.Making sure that stock are well organized in accordance to warehousing system and is properly located

Excellent quality apparel inc.
Jan 2004 - Jan 2004Production process engineerOn the Job TrainingResponsible for directing sewing operation applying the following;1.Operation Process Breakdown for production line to achieve 100% productivity2. Facilities Layout and Design (for one piece process flow)3. Time and Motion Management.4. Coordinate with Quality Supervisor, merchandising and sewing technician.

Aspac group of companies
Nov 2004 - May 2005Responsible in the documentation and overall control of the company’s document and records, especially for ISO purposes. Prepares and updates the Quality Manual, Procedures Manual, Work Instruction Manual, Forms Manual, Job Description and other related materials.Documents and controls the operating procedure and records pertaining to quality management system. Ensures that a systematic file management of documents by coordinating with the department staff in-charge to update the Master List of files.Ensures that all documents pertaining to quality management system requirements are reviewed and approved before issue. Show less
Internal Auditor (for ISO Standards)
Dec 2004 - May 2005Document and Data Control Custodian for ISO Certification Purpose / Service Engineer
Nov 2004 - May 2005

Aspac worldwide logistics, inc.
Dec 2004 - Jun 2005Service engineer1. Responsible for the outsourcing and qualifying of prospective customers.2. Analysis and improvement of present systems/methods being implemented by the company. 3. Documentation of Master Operating Plan (MOP), and detailed operating procedures of all departments and work instruction. 4. Prepare computer generated presentation and proposal for prospective clients. 5. Assist in computation of cost, rate and profit analysis regarding acquisition of accounts with Finance and Admin Supervisor. 6. Procure, determine and identify equipment, materials and manpower requirements for logistics operations of potential customers. 7. Performs systems engineering works such as time and motion study, systems and methods analysis. Performs research works. 8. Monitor the performance of company’s operations (both internal and external) to the documented standard operating procedures and makes necessary revisions for any deviation. Show less

Ultimate business solution
Nov 2005 - Jan 2007Sales and marketing managerResponsible for the entire operation of the company from outsourcing of employee & clients, to event planning, promotion, and event management execution. Supervised, monitor training and outsourcing of Staff. Perform telemarketing. Supervised all marketing and advertising materials from designing to promotion. Management and project oriented function.Events Handled:1. Water Festival Presentation (Phnom Penh Port)2. Explore 2006 Exhibition for Education, Communication & Technology (Sydney Center, Phnom Penh)3. Trade Expo 2006; Beauty, Health & Home (Shopping Center Sorya)4. Educational Fair (Shopping Center Sorya)5. Beat the Summer Heat ( Sunway Hotel, Phnom Penh)6. Fashion Fair 2006 (Prince D’Angkor Siem Reap) Show less

Media and graphic (mag)-alliance
Feb 2007 - Sept 2008Operations managerJob Summary: Responsible for the entire operation of the organization. Duties & Responsibilities: 1. Responsible for directing and implementing company goals. 2. Supervising organization’s staff and projects/events. 3. Monitoring and controlling financial aspect of the organization. 4. Responsible for Sales Aspect for Touch Stone Magazine, & G21 Magazine 5. Responsible for Marketing research and feasibility for each project/events. 9. Perform Customer Satisfaction Measurement for both event and Magazines 10. Plan and organize event for the company. 11. Coordinate and manage suppliers. 12. Coordinate with graphics and accounting for budget and advertisement promotion. 13. Prepare plan report for Sales of magazine 14. Tailor and plan event for Clients Events Handled: 1. G21 Education Fun Fair 2007 & Sept. 2008 2. Science & Technology Expo (Feb. 2008; Overview) 3. Home & Lifestyle Expo (April 2008; Overview) 4. Heritage Friendly Tourism Campaign Awarding & Components Orientation Show less

Heritage watch
Feb 2007 - Sept 2008Operations managerJob Summary: Responsible for the entire operation of the organization. Duties & Responsibilities: 1. Responsible for directing and implementing organizational goals. 2. Supervising organization’s staff and projects for the community. 3. Monitoring and controlling financial aspect of the organization. 4. Supervised the sales of Merchandise and Heritage Friendly Tourism Campaign promotion. 5. Handling Advertising Sales for Touchstone Magazine and creating good relationship with all Heritage Friendly Business Member. 6. Coordinating with Ministry and Corporate clients for campaigns and project sponsorship. Show less

Intercontinental hotels group
Oct 2008 - Apr 2011Marketing communications manager• Manage the development and production of hotels collateral and brochures graphic logos, brand standards, guidelines and distribution of marketing communications program through the agency, designers, print vendors, distribution agencies. • Serves as liaison between hotels and advertising agencies, freelance talent, print suppliers, and other marketing services for creating hotel printing collateral, advertising, e-direct mail, and other promotional tools • Manage the hotel on brand identity support function to ensure consistent application of guidelines for in-hotel amenities, collateral and other printed material. • Handle all marketing communications and requests, either personally or by directing to another member of the department, ensuring that appropriate and timely action is taken.• Collect update databases from each department in hotels and works with CRM companies to manage the databases are up-to-date at all times. • Coordinate with Sales and Marketing department, Food and Beverage department, Front office and other departments to facilitate promotional functions. Works with relevant colleagues at IHG Regional office (Singapore) regarding accurate Khmer translations of regional campaign communications.• Assists in the development of promotional strategies.• Develop media packs & giveaways for media visit• Validate and fulfill request for hotels information and photo via e-mail. • Coordinate and maintain the working relationship with current and new communications partners such as credit card companies to ensure all communications materials provided are accurate and updated. Show less

Aba bank
Nov 2011 - Jul 2017Manage the banks offline/traditional marketing operations, comprising of development and production of marketing collateral, branch visual merchandising, internal and external branding, and event management. Responsible for developing and executing strategies to grow bank’s presence in the community. Developed guidelines and processes to manage 3rd party suppliers/ agencies for the bank.• Develop and manage brand through partnership, cooperation, sponsorship, CSR in order to enhance brand vitality and according to business direction. This may include event organization and brand activation• Evaluate offline marketing campaigns, implementing strategies using available channels to achieve target• Manage all traditional marketing activities including ATL and BTL advertising.• Help develop and maintain the bank’s corporate image and identity.• Manage the Bank’s merchandising activity and merchandising team Show less Responsible for building the Bank’s brand image and delivering and handling full scale marketing activities. Responsible for the growing the brand reputation within the company and wider industry, and helped to motivate and build the marketing team. Responsible for brand development, including coordinating and enforcing brand guidelines and standards across departments and business lines. Applying expertise of the local culture and in areas of marketing and communications including but not limited to product design, collateral development and brand guide implementation, marketing management and organization.Generate ideas and content for sales collateral, advertising, external websites and printed signage for events. Conduct competitive analysis, organizing direct mail campaigns, sending business and news updates to banking clients and managing online promotions.Manage and develop online brand existence and marketing campaigns and activities. Show less
Head of Offline Marketing
Mar 2016 - Jul 2017Marketing Officer
Nov 2011 - Feb 2016

Startup weekend
May 2016 - Dec 2017Co-organizer & mentorStartup Weekend is an intense 54 hour event which focuses on building a credible business over the course of a weekend. The weekend brings together people with different skill sets - primarily software developers, graphics designers and business people - to build applications and develop a commercial case around them.From May 2016 to February 2017, I joined in as a mentor for the first 2 edition mainly Women Edition and Education Edition. And became one of the co-organizer for the fintech (financial technology) edition. Show less
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Wing (cambodia) limited specialised bank
Aug 2017 - May 2019Head of marketing- brand and communications1. Manage the overall marketing and communication activities of the bank including public relations, partnerships and bank's events, digital advertising and Social Media marketing, branding and campaign management.2. Provide marketing communication support to all business unit including but not limited to WingPay, International Money Transfer, Enterprise Business, Wing Mobile Account Acquisition, etc.3. Manage the following teams Creative, Campaign, OTG and brand activation, PR, and digital. Show less

Orkide development co., ltd.
May 2019 - Mar 2020Director of marketing and business developmentResponsible for the growth of Orkide’s Brand value, both Employer brand and Corporate Brand Image including the overall development of the Company's portfolio and working knowledge of competitor products/services. Build the Above the line, below the line and through the line marketing communications materials. Responsible for creating, developing market engagements to build the brand awareness, customer based and brand loyalty. Responsible for maintaining the social media activities and well as Public Relations. Build and nurture relationship within the broader community and with the various teams to create a flow of information across the company’s operations and coordinating processes that help the company achieve its goals. Provides ad-hoc and on-going decision support to the management by engaging in data analysis, risk/return analysis, research and market assessment activities for varying business scenarios. Responsible for creating, developing and exploiting commercial opportunities to increase the company’s income. Responsible for appraising of business activity, market opportunity, status, trends and business developments. Develop strategies to realize commercial opportunities and minimize risks to the business Show less

Freelance marketing and creative services
Mar 2020 - Feb 2021Business consultantProvides analysis of the existing business practice of company and make recommendation of improvements. Analyzes marketing and advertising strategies and help develop marketing plans.Provides market insights and business analysis in banking and MSME's in Cambodia for potential investors.

Stary pte ltd
Jul 2020 - Jul 2021AuthorFiction and Romance Novel Author for an online reading platform Dreame under Stary PTE LTD, under the pen name Moonlight Dreamer.

Maxima microfinance plc.
Mar 2021 - Oct 2022Lead the digital transformation of the institution to enable process efficiency and optimization. I have established brand awareness, product activation and acquisition through digital marketing practices increasing both HR Marketing and loan acquisition. Managed IT, Marketing and Call Center team of the institution.
Chief Digital Operation and Marketing Officer
Oct 2021 - Oct 2022Marketing Advisor
Mar 2021 - Oct 2021
Licenses & Certifications
- View certificate

Social media marketing: managing online communities
LinkedinJun 2019 - View certificate

Business development foundations
LinkedinJun 2020 - View certificate

Content marketing: videos
LinkedinJun 2019 - View certificate

Verified international academic qualifications
World education servicesJan 2019 - View certificate

Lean six sigma foundations
LinkedinMay 2020 - View certificate

Creating your personal brand
LinkedinMay 2020 - View certificate

Foundation of digital marketing and e-commerce
GoogleNov 2022 - View certificate

Design thinking: venture design
LinkedinJun 2019
Honors & Awards
- Awarded to Melissa GarciaMost Influential Global Marketing Leaders 2019 World Marketing Congress Nov 2019 The Most Influential Global Marketing Leaders list is a result of an intensely researched process undertaken by the research cell. These recipients represent the people behind today's outstanding marketing thinking and brand communications. It is the hard work and intense work ethic of the research cell to produce a shortlist of Individuals who are doing extraordinary work & track the record of their achievements. The shortlist is then reviewed by a Jury comprising of senior professionals from… Show more The Most Influential Global Marketing Leaders list is a result of an intensely researched process undertaken by the research cell. These recipients represent the people behind today's outstanding marketing thinking and brand communications. It is the hard work and intense work ethic of the research cell to produce a shortlist of Individuals who are doing extraordinary work & track the record of their achievements. The shortlist is then reviewed by a Jury comprising of senior professionals from across the globe. The criteria adopted in this case are: • Marketing Competencies• Strategic Perspective & Future Orientation• Track Record, Integrity and Ethics• Commitment to Sustainability (Business, Social & Environmental) Show less
- Awarded to Melissa GarciaCambodia’s Woman Leaders CMO ASIA Jan 2019 The Golden Globe Tigers Awards aims to recognise “TIGERS” in marketing, branding CSR & social innovation, education & academic across leadership levels in individual and organisation that aim at believing that excellence is infinite and perfection has no limit and targets are milestones not an end of the journey.
- Awarded to Melissa GarciaMost Outstanding Officer San Sebastian College-Recoletos Mar 2004 Vice President for External Affairs, Federation of Organized Council of Engineering Students(FOrCES).FOrCES has won the Best Organization for 4 consecutive years and being part of the organizing committee of the organization from the establishment of the organization. My role has brought engaging activities to the organization and its members including outreached programs, establishments of Engineering Talent club, seminars and conference and plant/ company visit for student exposure.
Languages
- enEnglish
- fiFilipino
- khKhmer (basic)
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