
Timeline
About me
Vice President, Search at Didit.com
Education

Merrimack high school
2004 - 2008
Quinnipiac university
2008 - 2012Bachelor's degree film, video & interactive media 3.58Activities and Societies: Member: Lambda Pi Eta (National Communications Honor Society)
Experience

Granite state podiatry & associates
Jun 2010 - Feb 2013Billing associateEntered recent charges into Lytec & TrakNet databasesConducted daily insurance investigationHandled all customer service inquiries/grievances pertaining to billingMaintained timely billing schedule by keeping figures up-to-date and accurateFiled, sorted, and mailed invoices to proper insurance carrierCompleted various other office duties as needed

Bits of health inc.
Feb 2013 - Apr 2013Social media internAssisted in maintaining an active social media presence Performed client research & compiled media lists for business development

Didit.com
Mar 2013 - nowAs an Account Director I oversee a team of Search Professionals and directly manage client budgets exceeding $50 Million annually. I am responsible for developing (and executing) paid strategies, media plans and promotional schedules unique to each client across Didit’s roster and I remain the primary point of contact for many of the company's core customers across a wide array of industries. Internally, I serve as a thought-leader for the paid channels by staying up-to-date on the latest industry trends, strategies, technologies, guidelines and policies. I remain very closely involved in the day-to-day function and optimization of nearly all of our Search accounts. I am also heavily involved in the sales process as it pertains to both prospective & existing clients. This includes conducting thorough account audits and site deep-dives as well as producing and presenting QBRs, RFP responses and detailed projection models. Additionally, I am responsible for the seamless and timely on-boarding of new clients and the introduction of fresh lines of business within our existing client base. Show less As an Account Executive I am responsible for managing all aspects of the paid search accounts across our team's entire client roster, which ranges from SMBs to enterprise-level retailers. I am in charge of budget allocation and management as well as daily implementation and optimization. I also assist in the development of overall growth/efficiency strategy specific to each client and their industry/vertical. In this role I am responsible for executing these unique strategies and maintaining overall account health and function in order to achieve and exceed our clients' comprehensive goals. As an Account Executive I handle the majority of client correspondence and lead all status calls. Show less As an Associate Account Executive I was responsible for managing all paid search campaigns (including Display, Dynamic Search, RLSA, Shopping & YouTube) across the Google, Bing & Yahoo networks for mid-level clients across multiple industries. I was in charge of allocating budgets and conducting daily optimizations in order to achieve our clients' strategic and operational goals. In this position I was also responsible for prioritizing and completing all production/implementation tasks while at the same time serving as the primary point of contact and leader of all weekly, bi-weekly and monthly status calls. Show less
Vice President, Search
Jun 2021 - nowAccount Director
Nov 2018 - Jun 2021Account Executive
Oct 2015 - Oct 2018Associate Account Executive
Mar 2014 - Oct 2015Account Coordinator
Mar 2013 - Mar 2014
Licenses & Certifications
- View certificate

Bing ads accredited professional
MicrosoftMar 2014 - View certificate

Google shopping certified
GoogleFeb 2016 - View certificate

Google adwords certified
GoogleMar 2013
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