
Timeline
About me
Direktør @ Motivu.dk | Vi skaffer medlemmer til idrætsforeninger
Education

Copenhagen business school
2007 - 2009M.sc. economic marketing- 1st year: B2B marketing; Consumer Behavior & Economic Psychology; Marketing analysis; Performance Management & Marketing; Relationship Marketing; Strategic marketing planning.- 2nd year: Kids & Youngsters as consumers; Direct marketing; Media planning; Sustainable innovation camp; The store as a distribution channel, Brand and Shopping scene.- With a fellow student, I wrote my thesis about Mobile Marketing for the Danish railway company DSB. We made great discoveries… Show more - 1st year: B2B marketing; Consumer Behavior & Economic Psychology; Marketing analysis; Performance Management & Marketing; Relationship Marketing; Strategic marketing planning.- 2nd year: Kids & Youngsters as consumers; Direct marketing; Media planning; Sustainable innovation camp; The store as a distribution channel, Brand and Shopping scene.- With a fellow student, I wrote my thesis about Mobile Marketing for the Danish railway company DSB. We made great discoveries, using bluetooth marketing at the Roskilde Festival. Show less

Copenhagen business school
2004 - 2007B.sc. economics and managementActivities and Societies: I was a part of the Exchange Crew 05/06 and I was responsible for the sponsor group.I have done a lot of volunteer work for international students in different organizations (Rotary, MS, CBS, individuals...)

Hkust business school
2006 - 2006B.sc. economics and managementActivities and Societies: I had one semester in Hong Kong as a part of my bachelor. I also went to summer school in Beijing, learning Chinese (mandarin) and other cultural aspects.
Experience

Intergraph - denmark
Apr 2007 - Aug 2008Marketing assistentI was in charge of the danish marketing division and implementation of the international updates to the danish market. My main responsibilities included- Event management- Updating the website (www.intergraph.dk)- Ecollateral and HTML advertising E-mails- Market analysis- Customer Relationship Management through Salesforce.com Intergraph is a software and services company, that provides technical maps for several different industries.

Promotionwipe
Aug 2008 - Nov 2009PartnerPromotionWipe started as bachelor project and evolved into a company after some consideration.I started PromotionWipe with a friend and we launched a very succesful campaign with Øresund Entrepeneurship Academy. 72.000 advertised wetwipes was distributed out to 12 Universities in Zealand, Copenhagen and Sweden.
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Phd media (part of omnicom media group)
Nov 2008 - Jan 2012Mobile lead for PHD and partly OMD with responsibility of managing and developing our service offerings. Planning and project managing digital executions for our key clients.
Mobile Manager
Mar 2011 - Jan 2012Digital Planner
Nov 2009 - Mar 2011Digital Trainee, Denmark
Nov 2008 - Nov 2009

Omnicom media group
Jan 2012 - Aug 2012Social and mobile directorLeading the startup of this new business unit with 5 people. We launched a series of social and mobile products and services. The business unit is now called Engage.
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Isobar (division of dentsu aegis network)
Sept 2012 - Jun 2015Responsible for advising and developing key clients with their digital appearance and communication across all platforms. Leading 5 people and working closely with sister companies Vizeum, Carat and iProspect. As part of the management , I was also involved in the strategic development of Isobar, with a yearly growth rate of more than 35%. Responsible for starting the social department, which by June 2015 accounted for 30% of Isobars revenue. Responsible for aligning our social and mobile projects.
Client Service Director
Jun 2013 - Jun 2015Digital Director
Sept 2012 - Jun 2013

Berlingske media
Jul 2015 - Dec 2016Chef for digital marketingResponsible for optimizing online traffic to our main brand sites (BT, Berlingske and Business), optimizing subscription sales through digital channels and optimizing the digital purchase flow. Leading 5 specialists, working in close cooperation with senior management, editorial, analytics, Business Intelligence and IT.

Motivu - medlemsrekruttering
Jan 2017 - nowCo-founder & direktørMotivu hjælper idrætsforeninger med at få flere medlemmer.👉 SÅDAN SKAFFER VI MEDLEMMER (90 SEK. VIDEO): www.motivu.dk/info-til-klubber
Licenses & Certifications
- View certificate

Beyond beta graduate
AcceleraceJun 2023
Honors & Awards
- Awarded to Morten Boiden NørstenVinder - bedste brug af teknologi DM prisen 2014 http://www.dm-cases.dk/case/alle-mod-1/
Languages
- chChinese
- poPortuguese
- enEnglish
- geGerman
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