Charlotte (Clarke) Hancock

Experience

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  Luther Village on the Park

  Jun 2007 - Nov 2016

  • Significantly expanded website content and initiated social media presence, including content, analytics, and partnerships.• Significantly increased brand presence in the community via new advertising partnerships including radio, print, public screen, direct mail, online and other vehicles. Ensured consistency of brand internally and externally.• Organized small to large scale sales events (luncheons, fairs, open houses and information sessions).• Wrote, edited and coordinated photography for internal and external media including brochures, feature sheets, memos, handbooks, operational manuals, maps, signage, video, etc.• Supervised Conestoga College videography interns and coordinated video advertising projects.• Contributed to the Continuous Quality Improvement Committee: developed, implemented strategies for data management and analysis, strategized on workplace diversity initiative; assisted with accreditation process. Contributed to the Social Media Committee: offered training, consulted on social media policy. Show less Sales and Customer Service/Resident Care Teams (2009-2014) • Developed internal and external communications (web, print, photography). Assisted with re-branding process (logo, style guide, website re-design, external marketing strategy). Coordinated sales events.• Managed the customer feedback program through development, marketing, analysis and archiving of customer surveys and interviews.• Researched the program, trained staff, and assisted with the implementation of a new client database.• Worked in reception and completed various administrative duties including filing, client information tracking, ordering and minute-keeping.• Reported to two different departments concurrently.• Contributed to Social Media Committee, Continuous Quality Improvement Committee and Health and Safety Committee.Administration Team (2007-2008)• Provided general administrative support to the Administration team and for Board, staff and committee meetings. • Catalogued documents, updated database, and organized files to be archived.• Assisted the CEO with special projects such as creating presentations, and with academic and communications research.• Performed to the high standards of senior management, and with discretion in handling highly confidential information. Show less

  • Marketing Coordinator

    Dec 2014 - Nov 2016

  • Customer Service Associate

    Jun 2007 - Dec 2014
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  The Four Churches Project

  Feb 2008 - Apr 2008

  Researcher/Writer

  • Prepared (wrote content, designed layout and prepared for printing) Church Re-development Projects in North America, which outlined best practices and provided additional resource material for the re-development of unused church space. • Generated a database of contact leads and research in an area in which very few comprehensive research documents are available.

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  Southwestern Ontario Ball Hockey League

  Sept 2008 - Jun 2009

  Office Manager

  • Registered clients from point of sale through payment processing, data entry and records management.• Maintained and updated website content and game statistical data.• Managed hiring process for volunteers and casual staff.• Created and implemented marketing strategy.

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  University of Waterloo

  Dec 2016 - Aug 2017

  Communications Associate, Donor Relations and Stewardship

  • Responsible for stewardship communication including Annual Report on Giving, endowment brochure, acknowledgement letters, and special projects; includes planning, writing, editing, and coordination of photography and videography.• Writing, editing, and designing advertisements, letters, cases for support, appeals, one-pagers/bragsheets, and promotional materials.

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  Wilfrid Laurier University

  Sept 2017 - now

  Communications Officer, Donor Engagement, Advancement and External Relations