Simona Bucur

Experience

• 

  Ursus Breweries

  May 2019 - May 2021

  • Assisted in the development and execution of brand strategies and marketing campaigns to increase brand awareness and sales.• Conducted market research and competitive analysis to identify trends and consumer preferences, informing brand positioning.• Collaborated with senior brand managers and cross-functional teams to coordinate product launches and promotional activities.• Created and managed engaging content for various platforms, including social media, websites, and email newsletters.• Monitored and analyzed brand performance metrics, providing insights and recommendations for improvement.• Supported the management of budgets and timelines for marketing initiatives to ensure projects were completed on schedule Show less

  • Junior Brand Manager Timisoreana

    Jun 2020 - May 2021

  • Commercial Management Trainee

    May 2019 - Jun 2020
• 

  The HEINEKEN Company

  Jun 2021 - now

  • Formulate and implement comprehensive brand strategy and positioning that aligns with Heineken’s global objectives and market trends• Led Heineken to achieve key objectives by coordinating the 360 development and execution of marketing programs, product innovation and cross-functional collaboration including:- Heineken Silver launch (the biggest beer launch for Heineken positioning the brand as #1 in BP): developed a holistic campaign including ATL (TVC, classic & digital OOH, radio, digital and PR), BTL (innovations such as the first brand to use holograms in events & in-store & metaverse launch)- UEFA Champions League campaign (first national consumer promo related to this competition) encompassing ABTL initiatives- Heineken Music Campaign (first local topspin developed in Romania and activated solely locally ABTL)- Heineken0.0 “When you drive never drink” & “Riding is still driving” & significant initiatives aimed at promoting safety and responsible drinking behaviors, showcasing alternatives to traditional alcohol consumption- SAGA Sponsorship (biggest festival in Bucharest) activation & digital campaign Show less • Supported the development and execution of brand strategies for Heineken, aligning with global marketing objectives and local market needs.• Designed and executed Below-The-Line (BTL) marketing initiatives including experiential marketing events, and direct marketing campaigns to engage consumers directly and enhance brand loyalty.• Led digital-driven campaigns, leveraging social media and emerging platforms to engage consumers and increase brand visibility.• Managed global stakeholder relationships, collaborating with international teams to ensure cohesive brand messaging• Assisted in creating brand stage model plans, outlining strategic initiatives and timelines to position Heineken effectively in the market.• Collaborated on the annual planning process, ensuring marketing strategies aligned with overall business goals and brand direction.• Developed and executed internal activation initiatives to promote brand values and engage employees, enhancing internal culture and alignment with Heineken’s mission. Show less

  • Brand Communications Manager

    Jun 2024 - now

  • Brand Manager HEINEKEN

    Jun 2022 - Jun 2024

  • Junior Brand Manager HEINEKEN

    Jun 2021 - Jun 2022