Ajay Sadana

Ajay Sadana

Regional Sales Engineer

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location of Ajay SadanaDelhi, India

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  • Timeline

  • About me

    V P International Sales @ LEIXIR DENTAL | Dental Thought Leadership

  • Education

    • National Institute of Technology Srinagar

      1984 - 1988
      B.E (Electronics & Communications) Engineering

      Activities and Societies: Represented College in Badminton, Organized Cultural events for students every year.

  • Experience

    • Indchem Electronics Ltd.

      May 1989 - Mar 1992
      Regional Sales Engineer

      In charge of domestic customers in a North Indian State. Responsible for Sales of Medical Diagnostic Equipment like Ultrasound in Delhi, Punjab and Haryana.

    • Torrent Pharmaceuticals Ltd

      Apr 1992 - Aug 1994
      Regional Sales Manager

      In charge of Northern India Sales Operations of Medical Diagnostic Equipments. Managed the team of sales and service Engineers. Developed Channel partners across North India.

    • Satelec (India) Pvt Ltd (Acteon Group)

      Sept 1994 - Sept 2009
      Vice President (Sales & Marketing)

      Worked as V.P (Sales & Marketing), responsible for Sales & Marketing operations across India through six regional offices and channel partners. Develop stretegies for Product Promotions and Corporage Image Building. Developing each regional office as profit centre.

    • ACTEON INDIA PVT LTD (French Multinational)

      Sept 2009 - Apr 2017
      Managing Director

      Responsible to grow the sales from 64 MINR ( 970K$) to 350 MINR ( 5.3 M$) in seven years and multifold growth in operating margins (EBITA). Established Acteon (France) and Soredex (Finland) as the most preferred Premium Brands in a Price sensitive market . Built Processes for each department to ensure accountability, information and analysis to ensure fastest possible growth. Built systems to provide a unique expereince to customers by Direct Connect and strong service network.

    • Self-employed

      May 2017 - Dec 2018
      Consultant
    • DENTSPRO INDIA PVT. LTD.

      Jan 2019 - Aug 2023
      Director

      • Building a strong team within Organization • Building dealer network to enhance visibility and sales.• Establishing Processes to enhance Productivity.• Sales Growth, P&L

    • EasyDent Dental

      Aug 2023 - Apr 2024
      V P International Sales and Operations

      • Lead business development initiatives spanning the United States, Canada, and additional international markets.• Introduce the brand to the US market with a specific emphasis on offering laboratory services originating from India.• Establish strategic alliances to fuel revenue expansion.• Enhance operational efficiency within the design services division in India.• Manage and mentor a team exceeding 250 designers, with a focus on their retention and career advancement.• Ensure the consistent provision of top-tier products to our customer bas Show less

    • LEIXIR DENTAL LABORATORY GROUP

      Aug 2023 - Apr 2024
      V P International Sales and Operations
  • Licenses & Certifications

    • Acknowlegement

      Indian Dental Association (H.O.)
      Dec 2018