
Ajay Sadana
Regional Sales Engineer

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About me
V P International Sales @ LEIXIR DENTAL | Dental Thought Leadership
Education

National Institute of Technology Srinagar
1984 - 1988B.E (Electronics & Communications) EngineeringActivities and Societies: Represented College in Badminton, Organized Cultural events for students every year.
Experience

Indchem Electronics Ltd.
May 1989 - Mar 1992Regional Sales EngineerIn charge of domestic customers in a North Indian State. Responsible for Sales of Medical Diagnostic Equipment like Ultrasound in Delhi, Punjab and Haryana.

Torrent Pharmaceuticals Ltd
Apr 1992 - Aug 1994Regional Sales ManagerIn charge of Northern India Sales Operations of Medical Diagnostic Equipments. Managed the team of sales and service Engineers. Developed Channel partners across North India.

Satelec (India) Pvt Ltd (Acteon Group)
Sept 1994 - Sept 2009Vice President (Sales & Marketing)Worked as V.P (Sales & Marketing), responsible for Sales & Marketing operations across India through six regional offices and channel partners. Develop stretegies for Product Promotions and Corporage Image Building. Developing each regional office as profit centre.

ACTEON INDIA PVT LTD (French Multinational)
Sept 2009 - Apr 2017Managing DirectorResponsible to grow the sales from 64 MINR ( 970K$) to 350 MINR ( 5.3 M$) in seven years and multifold growth in operating margins (EBITA). Established Acteon (France) and Soredex (Finland) as the most preferred Premium Brands in a Price sensitive market . Built Processes for each department to ensure accountability, information and analysis to ensure fastest possible growth. Built systems to provide a unique expereince to customers by Direct Connect and strong service network.

Self-employed
May 2017 - Dec 2018Consultant
DENTSPRO INDIA PVT. LTD.
Jan 2019 - Aug 2023Director• Building a strong team within Organization • Building dealer network to enhance visibility and sales.• Establishing Processes to enhance Productivity.• Sales Growth, P&L

EasyDent Dental
Aug 2023 - Apr 2024V P International Sales and Operations• Lead business development initiatives spanning the United States, Canada, and additional international markets.• Introduce the brand to the US market with a specific emphasis on offering laboratory services originating from India.• Establish strategic alliances to fuel revenue expansion.• Enhance operational efficiency within the design services division in India.• Manage and mentor a team exceeding 250 designers, with a focus on their retention and career advancement.• Ensure the consistent provision of top-tier products to our customer bas Show less

LEIXIR DENTAL LABORATORY GROUP
Aug 2023 - Apr 2024V P International Sales and Operations
Licenses & Certifications
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Acknowlegement
Indian Dental Association (H.O.)Dec 2018
Languages
- enEnglish
- hiHindi
- puPunjabi
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