Kaitlan Baker

Kaitlan baker

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location of Kaitlan BakerGreater Jackson Area
Phone number of Kaitlan Baker+91 xxxx xxxxx
Followers of Kaitlan Baker1000 followers
  • Timeline

    Apr 2012 - Aug 2013

    Receptionist

    The Gilliam Firm
    May 2012 - Jul 2014

    Childcare Worker

    Morrison Heights Baptist Church
    Aug 2013 - May 2015

    Retail Associate

    Puttin' On the Glitz
    May 2015 - Dec 2016

    Temporary Receptionist

    Temp Staff
    Oct 2017 - Dec 2017

    Retail Associate

    Material Girls
    Oct 2017 - Jan 2017

    Event Intern

    City Grocery
    Jan 2018 - Aug 2018

    Brand Assistant

    Artist Spirits
    May 2018 - Aug 2018

    Summer Internship

    Vaughn Design
    Jun 2018 - Aug 2018

    Sales Associate

    HottyToddy.com
    Sept 2018 - Sept 2019

    Account Executive

    Nexstar Media Group, Inc.
    Sept 2019 - Jun 2020

    Graphic Designer

    Freelance
    Jun 2020 - Oct 2022

    Marketing & Design Specialist

    Explore Ridgeland
    Current Company
    Oct 2022 - now

    Destination Account Strategist

    Madden Media
  • About me

    Destination Account Strategist at Madden Media

  • Education

    • University of mississippi

      2014 - 2018
      Bachelor's degree integrated marketing communications senior

      Activities and Societies: Kappa Delta Sorority - SET Leader, Students Activities Association, BIG Event - Team Leader, LeapFrog, RebelTHON, Feed the Hunger

  • Experience

    • The gilliam firm

      Apr 2012 - Aug 2013
      Receptionist

      Maintained verbal and written communication skills with clients and coworkers. Greeted guests with a positive attitude. Managed several tasks at once such as speaking on the phone, handling important documents, and performing clerical duties.

    • Morrison heights baptist church

      May 2012 - Jul 2014
      Childcare worker

      Interacted with children and instructed them in a productive and influential manner. Displayed patience in each situation. Communicated with parents on status of child’s development.

    • Puttin' on the glitz

      Aug 2013 - May 2015
      Retail associate

      Always attentive and caring towards each product and customer. Displayed social skills to customers and coworkers. Assisted customers in finding the dress that made them feel their best. Operated the cash register to complete purchases.

    • Temp staff

      May 2015 - Dec 2016
      Temporary receptionist

      Performed clerical duties at local businesses such as Grey Daniel’s Chevrolet, Valley Inc., Mississippi Department of Finance and Administration, and Greater Jackson Chamber Partnership. Established successful networking and relationship-building skills with a variety of businessmen and businesswomen.

    • Material girls

      Oct 2017 - Dec 2017
      Retail associate

      Organized the display of merchandise. Created content for social media sites. Performed opening and closing procedures. Assisted customers in locating clothing, jewelry, and/or other desired merchandise.

    • City grocery

      Oct 2017 - Jan 2017
      Event intern

      Prepare meals for large group events. Load equipment to transport to event location. Display food and beverages in an appealing manner. Restock empty trays and assist guests who have questions or concerns.

    • Artist spirits

      Jan 2018 - Aug 2018
      Brand assistant

      Execute brand strategies and develop brand image. Established 30+ new accounts in Mississippi and Tennessee. Uphold relationships with existing accounts. Develop a call list and pursue potential new accounts. Design clothing and monitor inventory. Work alongside existing and potential accounts to establish presence and organize promotional events.

    • Vaughn design

      May 2018 - Aug 2018
      Summer internship

      Copywriting for print, websites, and advertising materials. Managed regional and local accounts. Collaborated with designs and promotional companies. Responsible for sales and informational calls in pursuit of new clients. Promoted and researched new events and special promotions. Worked in a variety of fields such as athletics, theatre arts, and construction

    • Hottytoddy.com

      Jun 2018 - Aug 2018
      Sales associate

      Generated revenue through sales of online, social media, and print advertising. Negotiated contracts. Maintained relationships with local businesses. Worked alongside creative department to build ads as desired by client.

    • Nexstar media group, inc.

      Sept 2018 - Sept 2019
      Account executive

      Implemented broadcast and digital marketing strategies to consistently grow revenue and exceed revenue goals. Established credible relationships with local business community. Made sales calls on existing and prospective clients. Maintained assigned accounts and developed new accounts. Prepared and delivered sales presentations to new clients. Explained to customers how specific types of advertising would help promote their products/services in the most effective way possible. Provided clients with information regarding rates for advertising placement in all media. Developed advertising schedules with clients and station personnel responsible for placing advertising into station media. Worked with clients and station personnel to develop advertisements. Show less

    • Freelance

      Sept 2019 - Jun 2020
      Graphic designer

      Designed graphics for promotional use including sponsorship booklet for a nonprofit organization. Assisted in management of websites. Collaborated with clients on marketing strategies and goals.

    • Explore ridgeland

      Jun 2020 - Oct 2022
      Marketing & design specialist

      Perform all graphic design, including creation of marketing collateral and advertising pieces. Assist in implementation of marketing strategies and content planning. Create content for social media channels including Facebook, Twitter, Instagram, and Tik Tok. Monitor and update website with relevant content. Collect photography/videos of tourism assets and manage through CrowdRiff platform. Create content for and distribute partner e-newsletter via Mailchamp. Assist in marketing, design and execution of hosted events. Serve as representative for area associations, including Chamber of Commerce, Metro Jackson Attractions Association, Madison County Business League & Foundation: Young Professionals and Professional Women's Association. Be knowledgeable about Ridgeland, surrounding areas, the state and region. Welcome visitors into Ridgeland with superior hospitality. Show less

    • Madden media

      Oct 2022 - now
      Destination account strategist

      Produce and deploy digital campaigns. Provide daily monitoring, goal tracking, optimizations, and strategy recommendations. Provide regularly scheduled performance reports. Continue research, development, and evolution of all digital marketing offerings and tactics. Provide strategy, opportunities, and expertise to clients and work with Account and Sales team to effectively communicate insights to clients. Strategize email marketing efforts and work within email marketing platform to build automations and drip campaigns. Own vendor communication, reporting and presentations for specific client projects. Build campaign reporting decks. Report insights through storytelling based on data performance. Show less

  • Licenses & Certifications

    • Google ads measurement certification

      Google digital academy (skillshop)
      Jan 2023
    • Google analytics certification

      Google digital academy (skillshop)
      Dec 2022
      View certificate certificate
    • Google ads display certification

      Google digital academy (skillshop)
      Nov 2022
      View certificate certificate
    • Google ads search certification

      Google digital academy (skillshop)
      Dec 2022
      View certificate certificate
    • Marketing automation certification

      Constant contact lead gen & crm
      Nov 2022
    • Google ads video certification

      Google digital academy (skillshop)
      Dec 2022
      View certificate certificate
    • Employee of the month

      Madden media
      May 2023