
Timeline
About me
Destination Account Strategist at Madden Media
Education

University of mississippi
2014 - 2018Bachelor's degree integrated marketing communications seniorActivities and Societies: Kappa Delta Sorority - SET Leader, Students Activities Association, BIG Event - Team Leader, LeapFrog, RebelTHON, Feed the Hunger
Experience

The gilliam firm
Apr 2012 - Aug 2013ReceptionistMaintained verbal and written communication skills with clients and coworkers. Greeted guests with a positive attitude. Managed several tasks at once such as speaking on the phone, handling important documents, and performing clerical duties.

Morrison heights baptist church
May 2012 - Jul 2014Childcare workerInteracted with children and instructed them in a productive and influential manner. Displayed patience in each situation. Communicated with parents on status of child’s development.

Puttin' on the glitz
Aug 2013 - May 2015Retail associateAlways attentive and caring towards each product and customer. Displayed social skills to customers and coworkers. Assisted customers in finding the dress that made them feel their best. Operated the cash register to complete purchases.

Temp staff
May 2015 - Dec 2016Temporary receptionistPerformed clerical duties at local businesses such as Grey Daniel’s Chevrolet, Valley Inc., Mississippi Department of Finance and Administration, and Greater Jackson Chamber Partnership. Established successful networking and relationship-building skills with a variety of businessmen and businesswomen.

Material girls
Oct 2017 - Dec 2017Retail associateOrganized the display of merchandise. Created content for social media sites. Performed opening and closing procedures. Assisted customers in locating clothing, jewelry, and/or other desired merchandise.

City grocery
Oct 2017 - Jan 2017Event internPrepare meals for large group events. Load equipment to transport to event location. Display food and beverages in an appealing manner. Restock empty trays and assist guests who have questions or concerns.

Artist spirits
Jan 2018 - Aug 2018Brand assistantExecute brand strategies and develop brand image. Established 30+ new accounts in Mississippi and Tennessee. Uphold relationships with existing accounts. Develop a call list and pursue potential new accounts. Design clothing and monitor inventory. Work alongside existing and potential accounts to establish presence and organize promotional events.

Vaughn design
May 2018 - Aug 2018Summer internshipCopywriting for print, websites, and advertising materials. Managed regional and local accounts. Collaborated with designs and promotional companies. Responsible for sales and informational calls in pursuit of new clients. Promoted and researched new events and special promotions. Worked in a variety of fields such as athletics, theatre arts, and construction

Hottytoddy.com
Jun 2018 - Aug 2018Sales associateGenerated revenue through sales of online, social media, and print advertising. Negotiated contracts. Maintained relationships with local businesses. Worked alongside creative department to build ads as desired by client.

Nexstar media group, inc.
Sept 2018 - Sept 2019Account executiveImplemented broadcast and digital marketing strategies to consistently grow revenue and exceed revenue goals. Established credible relationships with local business community. Made sales calls on existing and prospective clients. Maintained assigned accounts and developed new accounts. Prepared and delivered sales presentations to new clients. Explained to customers how specific types of advertising would help promote their products/services in the most effective way possible. Provided clients with information regarding rates for advertising placement in all media. Developed advertising schedules with clients and station personnel responsible for placing advertising into station media. Worked with clients and station personnel to develop advertisements. Show less

Freelance
Sept 2019 - Jun 2020Graphic designerDesigned graphics for promotional use including sponsorship booklet for a nonprofit organization. Assisted in management of websites. Collaborated with clients on marketing strategies and goals.

Explore ridgeland
Jun 2020 - Oct 2022Marketing & design specialistPerform all graphic design, including creation of marketing collateral and advertising pieces. Assist in implementation of marketing strategies and content planning. Create content for social media channels including Facebook, Twitter, Instagram, and Tik Tok. Monitor and update website with relevant content. Collect photography/videos of tourism assets and manage through CrowdRiff platform. Create content for and distribute partner e-newsletter via Mailchamp. Assist in marketing, design and execution of hosted events. Serve as representative for area associations, including Chamber of Commerce, Metro Jackson Attractions Association, Madison County Business League & Foundation: Young Professionals and Professional Women's Association. Be knowledgeable about Ridgeland, surrounding areas, the state and region. Welcome visitors into Ridgeland with superior hospitality. Show less

Madden media
Oct 2022 - nowDestination account strategistProduce and deploy digital campaigns. Provide daily monitoring, goal tracking, optimizations, and strategy recommendations. Provide regularly scheduled performance reports. Continue research, development, and evolution of all digital marketing offerings and tactics. Provide strategy, opportunities, and expertise to clients and work with Account and Sales team to effectively communicate insights to clients. Strategize email marketing efforts and work within email marketing platform to build automations and drip campaigns. Own vendor communication, reporting and presentations for specific client projects. Build campaign reporting decks. Report insights through storytelling based on data performance. Show less
Licenses & Certifications
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Google ads measurement certification
Google digital academy (skillshop)Jan 2023- View certificate
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Google analytics certification
Google digital academy (skillshop)Dec 2022 - View certificate
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Google ads display certification
Google digital academy (skillshop)Nov 2022 - View certificate
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Google ads search certification
Google digital academy (skillshop)Dec 2022 
Marketing automation certification
Constant contact lead gen & crmNov 2022- View certificate
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Google ads video certification
Google digital academy (skillshop)Dec 2022 
Employee of the month
Madden mediaMay 2023
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