Guilherme Barretto

Guilherme Barretto

Performance Manager

Followers of Guilherme Barretto116 followers
location of Guilherme BarrettoGaranhuns, Pernambuco, Brazil

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  • Timeline

  • About me

    Digital marketing specialist

  • Education

    • O Novo Mercado

      2021 - 2022
      Formação em Copywriting Marketing
    • UNOPAR - Universidade Norte do Paraná

      2022 - 2023
      Curso Superior de Tecnologia (CST) Marketing
  • Experience

    • Lead - Soluções em Tráfego & CRM

      Dec 2020 - now
      Performance Manager

      - Media buying- Email Marketing- Marketing automations- Strategic marketing planning- Digital marketing campaigns- AnalyticsSome of our satisfied clients: O Boticário, ABV, 90's Burgers,

    • GSB Copywriting

      Jun 2021 - Jan 2023
      Creative Manager

      Copywriter working as a creative manager with some of the biggest digital companies in Brazil.- Creative direction- Big ideas- Funnel building- Product/service design- Product launch- Creative writing- Digital marketing campaignsSome of our satisfied clients: V4 Company, Produtora Power, Paula Dieta Flex, MLW Edcuação, Live Men Brasil

    • SANTTO

      Apr 2022 - Oct 2022

      Managed the operations of an agency with 20+ employees in multidisciplinary teams and almost 30 projects rolling at the same time.- Create/rebuild organizational structure- Key Account Management- Team hiring- Project management- CX- Customer Success- Business strategy- Product/service design- Performance/growth management- Operational data analyticsClients: Grupo Grendene; Climatempo; Carolina Martins; Grupo Prominas. Built automated funnels of qualified lead generation and selling for big companies, leading a team of CRM Specialists, copywriters, designers, and media buyers.- Team management- API integrations- Email Marketing automations- CRM automations- Performance Reports- Client support- Key account management- CX- Project management

      • Chief Operating Officer

        Jul 2022 - Oct 2022
      • Customer Relationship Management Manager

        Apr 2022 - Jul 2022
    • Hungry Digital

      Oct 2022 - Dec 2022
      Chief Operating Officer

      - Create/rebuild organizational structure- Key Account Management- Team hiring- Project management- CX- Customer Success- Business strategy- Product/service design- Performance/growth management- Operational data analytics

    • SANTTO

      Jan 2023 - Sept 2023
      Head of Operations

      I worked in the development/improvement/operations of Performance Marketing service projects, managing the execution, technical documentation, supervision, and key account/client experience.- Product/service manager- Key account management- Customer experience- Project managing- Marketing strategy- Technical supervision- Analytics- Growth

    • Minha Biblioteca Católica

      Feb 2023 - Oct 2023
      Customer Relationship Management Specialist

      - Email Marketing- Strategic marketing planning- API integrations- Marketing automations- CRM automations- Funnel building- Data analytics- Performance Dashboards

    • Profitable Media, LLC

      Feb 2024 - now
      Project Manager

      Profitable Media is a tech marketing company that offers services to businesses, aiming to enhance their online performance and marketing strategies. My role involves managing client relationships, coordinating project execution, and ensuring our tech marketing solutions meet their business needs.- Project Management: Manage project priorities, timelines, and resources, balancing work hours and capacity for optimal outcomes.- Strategy Development: Conceive and implement strategies that enhance client satisfaction and drive business growth.- Task Identification and Scoping: Dive deep into client issues to ensure excellence and completeness, setting the stage for effective solutions.- Quality Control: Ensure project delivery meets the company's standards by monitoring work outputs, processes, and services against project requirements.- Client Advocacy: Act as an internal champion for clients, aligning our services with their long-term goals and objectives. Show less

  • Licenses & Certifications

    • Formação em Copywriting

      O Novo Mercado
      Jan 2021