
Timeline
About me
Head of Commerce & Communication
Education

De nederlandse academie voor psychotherapie
2020 - 2023Coach / counselor integrative kindertherapie
Tmo fashion business school
2007 - 2011Bachelor fashion management textiles and fashion“University of Applied Sciences for managerial positions in the national and international fashionindustry”

Polimoda
2011 - 2012Master fashion brand management fashion branding“The management of creativity and the creative management of a luxury fashion brand”
Experience

Mcgregor fashion group
Aug 2009 - Dec 2009Sales assistent
Aug 2006 - Dec 2009Internship Product Management
Aug 2009 - Nov 2009

Gaastra international sportswear
Nov 2009 - Dec 2010Event planning & production, including:Amsterdam SAIL 2010Voiles de St. Tropez 2010Men/Women Shoot SS2011Junior Shoot SS2011International Sales Meetings General Support
Marketing - Events and General Support
Feb 2010 - Dec 2010Internship Marketing
Nov 2009 - Feb 2010

Juice by harder better stronger
Jan 2011 - Dec 2011Promotie & marketing manager / op project basis-Eventmanager NL Elite model Contest 2011.-Quality manager voor diverse projecten.-Teamleider tijdens verschillende promo projecten van Spa Fruit en Coca Cola.

Salvatore ferragamo
Jul 2012 - Dec 2012Marketing pr & communications-Introducing press to the world of Ferragamo-Accompany and guide press teams to the Ferragamo Museum, factory and diner-Assist the event manager with several worldwide events, like yearly fashion show in Milan, launch diner in London, store events, etc. -Arrange interviews with the Ferragamo family and check publicity

Loes vrij fashion design
Jan 2013 - Jan 2014Commercial managerAll commercial activities, including:-International Sales-Marketing-PR-Online

Gaastra international sportswear
Feb 2014 - Jun 2015Product & event marketingResponsible for:-Events; Copa del Rey, Volvo Ocean Race, Client incentives, international sales meetings, international fairs, store events-Photography; Campaign, Lookbook, Webshop-Product marketing; POS/ Sales tools/ Guidebooks-Product trainings to store staff-Sponsoring; Team Brunel, Amstelzeil, Luc Overtoom -Brand storytelling; Overall marketing projects-Seasonal brand paper

G-star raw
Jul 2015 - Jun 2016Photography coordinator & producer- Project Manager of Seasonal Shoots, Digital Marketing (Newletters, Banners, etc.) & Flat photography- Production of shoots & special events incl. Pharrell Williams RAW Factory, Campaign shoot Afrojack & Eva Shaw, PR Days & Store openings, Webshop photography- Coordinating all Photography projects- Responsible for the daily planning of the Photography & AV team

Loes vrij fashion design
Jul 2016 - Mar 2018Global brand manager- Brand Strategy- (Online) Marketing & Communications- PR & Events- International Sales - Photography- Website- Project management

Ree - brand
Oct 2017 - Mar 2025Company ownerF R E E L A N C E | I N T E R I M- Brand management- Project management- Production- EventsC L I E N T S Norvell Jefferson | POM Amsterdam | Bugaboo | May Brand Builders | Stichting Oki | Less. | Unilever | Bronté Amsterdam | Loes Vrij Fashion Design | Jules Bean | Gogelein Gallery | Verbalfabric Merklab | ID HATS | Oliver SanderFlexible | Energetic | Connector | Proactive | Creative | Ambitious | Enthusiastic | Multi tasking | Trustworthy | Organised | Leadership | Social | Strategic thinker | Branding | All-round | HonestMy passion, both personally as professionally, is organizing and setting up projects and structures. I am a do’er, work precise both independent as in a team, am flexible, seek for the perfect balance between a commercial and a creative point of view and used to work with tight deadlines. With over 10 years of experience working with both multinationals as start-ups, resulted in me having a lot of experience in developing, executing and producing campaigns and projects. Starting from scratch in the strategic phase, extensive concept development processes, till complex execution and production activities. Before starting my own company, I worked in several commercial jobs both in the Netherlands as in Italy. I am open-minded, always think ahead, come up with innovative solutions and never lose sight of the brands DNA.Freelance Brand Project Manager • Creative Content Producer Contact:e. [email protected] Show less
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International design hats (id hats) b.v.
Nov 2017 - May 2020Freelance brand managerResponsible for www.bronte.nl- (Re)-branding- Strategy consultant - Biannually organisation lookbook shoot - Concepting- Photography - Content - Set-up new website/webshop- Social media

Unilever
Apr 2018 - Mar 2019Freelance brand managerFirst B2C corporate scale-up within Unilever. Responsible for www.less.nl- Re-branding- Brand Launch Event (Het Wasterras)- Design coordinator- PR- Content- Social Media - Strategy

May brand builders
Jun 2019 - Dec 2019Freelance creative project manager- Project Management- (De)brief creative team- Set-up & join creative process- Assessment of creative proposal & discuss with client- Link between creative team & client- Responsible for planning & budget

Bugaboo
Dec 2019 - May 2020Freelance global brand manager- Responsible for the execution, development and implementation of the brand strategy of assigned launches, brand initiatives and specialized projects.- Drive brand positioning and implementation of the propositions and brand experience across multiple touch points.- Give direction to the Creative team concerning creative concept execution and implementation.- Collaborate with regional marketing and communications teams on further development of the brand identity and act as a global resource for brand identity needs to ensure brand values and images are followed worldwide. Show less

Pom amsterdam bv
Jul 2020 - Jan 2021Interim account manager
Norvell jefferson
Apr 2021 - May 2022Freelance project & account manger-Project management -Account management-Brand management-Producer

Club doen
Apr 2023 - Nov 2024Mede-oprichter (concept verkocht nov'24)DOEN - LEER - ONTDEKDé plek waar creatieve en onderzoekende workshops voor kinderen worden aangeboden. Plezier, creativiteit en ontdekken staan centraal. Wij stimuleren onderzoeken en ‘zelf doen’. Ervaring boven resultaat.Van middagvullende programma's tot luxe kinderfeestjes en kampdagen.

Rijksmuseum muiderslot
Mar 2025 - nowHoofd commercie & communicatieVerantwoordelijk voor de commerciële groei, beleving en communicatie van het Muiderslot. - Ontwikkelen en uitvoeren van commerciële strategieën ter verhoging van omzet en publiekswaarde. - Leidinggeven aan de teams: commercie, communicatie en horeca.- Optimaliseren van aanbod en beleving voor maximale impact en rendement. - Sturen op heldere, impactvolle communicatie en PR-strategieën. - Uitbouwen van mediarelaties en strategische partnerships.
Licenses & Certifications

English language c1 cambridge level
Ef language school londonDec 2010
Detex fashion
Tmo european fashion business schoolJan 2007
Detex shoes
Tmo european fashion business schoolJan 2007
Detex sport
Tmo european fashion business schoolJan 2007
Volunteer Experience
President youth commission
Issued by GLTC 't Spieghel on Jan 2003
Associated with Gigi van der ReeKamp begeleider & mentor
Issued by Stichting De Ster on Oct 2017
Associated with Gigi van der ReeOrganisation Charity event 2014
Issued by Niños de Guatemala on Aug 2014
Associated with Gigi van der ReeOrganization Culture activities and events
Issued by St. Vitus College Bussum on Aug 2003
Associated with Gigi van der ReeWoonbegeleider
Issued by Stichting Oki on Mar 2019
Associated with Gigi van der Ree
Languages
- neNederlands
- enEngels
- itItaliaans
- duDuits
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