
Timeline
About me
Vice President, Intelligence Products
Education

University of north carolina at chapel hill
-
Experience

University of north carolina at chapel hill
May 2010 - Aug 2010Legal research intern - thomas hornstein, aubrey l. brooks professor of law
Noaa: national oceanic & atmospheric administration
May 2011 - Jul 2011Hollings intern- Collaborated on research project for NOAA : “A Human Dimensions Portrait of Fisheries in the Pacific Island Region: What We Know and Where We Need to Go” - Presented project in Washington DC to judges from Federal agencies- Attended Western Pacific Regional Fishery Management Council Meetings- Final project published by NOAA (Final Copy available upon request)

Lulu.com
Sept 2012 - Jan 2013Customer voiceo Resolved customer support issues via email and online chat while adhering to the established practices surrounding ticket handling and workflowo Provided detailed notes to peers and/or manager when escalation was necessaryo Primarily responsible for a customer escalation queue (subject to change based on process documentation and workflows) and flexible as necessary to support overflow from other support queueso Built rapport within company to leverage various individuals and departments as resources for ticket resolutiono Escalated complex tickets to the manager or specialist to whom it should be directedo Identified and reported site bugs to QA team as necessaryo Identified revenue opportunities and services for customers based on area of need to feed potential sales leadso Identified and contributed to process improvement initiativeso Worked scheduled shifts on a rotating basis Show less

Tkxs
Mar 2013 - Jun 2021TKXS is a B2B technology and data-driven solutions company, which provides data collection, data science, technology and data-enabled marketing and incentive management capabilities to the agriculture, healthcare, construction and industrial supply industries. TKXS’ solutions allow customers to acquire and leverage data, glean market intelligence, operate more effectively and create demand. To learn more, please visit www.tkxs.com.Lead sales efforts for Data Science and Precision Agriculture applications. Manages the AgGateway Gateway to Ag Careers grant for college students interested in pursuing a career in Ag IT. Show less
Product Marketing Manager
Aug 2020 - Jun 2021Sales Engineering Manager
Jan 2019 - Aug 2020Business Development Lead TKXS
Mar 2013 - Jan 2019

Xsinc
Mar 2013 - Aug 2018XSInc, founded in 1998, delivered products and services for data collection, integration, analytics and reporting, primarily for the agriculture and turf and ornamental industries. XSInc offered custom and standard cloud-based solutions for improving workplace efficiency, evaluating industry standings, optimizing marketing efforts, administering production management programs, and maximizing client relationships without the disruption and cost of replacing existing systems and processes. The company merged with Technekes LLC on July 31, 2018 to form TKXS (www.TKXS.com).Lead sales efforts for Data Science and Precision Agriculture applications. Show less - Responsible for sales and revenue generation for a Precision Agriculture yield analysis software product. - Conduct onboarding, and training for all new accounts- Exceeded client acquisition goals by 20% for 2014- Maintain and expand client relations and account opportunities- Conduct all sales demonstrations - Analyze and present recommendations for sales process improvements annually- Plan and conduct webinars for lead generation- Develop support processes and metrics related to training and onboarding of new clients, and managing existing clients- Collaborated with multiple external consultants- Evaluate marketing opportunities and participation in industry events- Responsible for managing two Data Management Specialists’ time allocation and work prioritization to meet cross team project and budget goals- Conduct market research exploring product feature enhancements, and for new products for production data Show less
Business Development Lead
Aug 2017 - Aug 2018Business Development Analyst
Jun 2015 - Aug 2017Account Manager - AgVeritas
Oct 2014 - Jun 2015Account Manager – Data Collection Platforms
Sept 2013 - Oct 2014Data Management Specialist
Mar 2013 - Sept 2013

Telus agriculture
Jun 2021 - May 2022Product marketing managerManage strategic GTM processes including value prop development, long term roadmap creation, competitive analysis, product profitability planning, customer market research and interviews, and commercial roadmapResponsible for pricing recommendations for growing portfolio of new product launches and additional features to established products. Pricing validated by market and in-use today Developed and conducted sales training and product marketing collateral Owned capital investment and overall product business case for portfolio of precision agriculture and data driven market research productsSuccessfully led geographic expansion of mature market research product Show less

Farm journal
May 2022 - nowVice President, Intelligence Products
Jan 2024 - nowVice President, Enterprise Data Solutions
May 2022 - Feb 2024
Licenses & Certifications
- View certificate

Pricing strategy in practice
University of virginia darden school of businessFeb 2022
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