Peter Seidita

Experience

• 

  M&M/Mars

  Mar 1993 - Jul 1996

  National Account Manager
• 

  Mars

  Jan 1996 - Nov 1999

  North America Manager - Category Management
• 

  Master Foods USA/M&M Mars

  Dec 1999 - Oct 2001

  Team Leader Kroger - Category Development
• 

  Schick

  Nov 2001 - May 2006

  Led the Internal & External Category Management and Customer Marketing Teams within Schick organization.

  • Director Sales Planning

    Nov 2003 - May 2006

  • Director, Category Management

    Nov 2001 - Nov 2003
• 

  Energizer Personal Care

  May 2006 - Jun 2009

  Director, Sales Planning
• 

  Energizer Personal Care

  Feb 2013 - Jan 2017

  Lead a 24 member team of Category Develoment Managers across all categories and channels inclusive of both Branded and Private Label portfolio. Developed, implemented and managed the resources and capabilities of the category development teams, including Vision, Objectives, tools, and training Increased Category Development Team capabilities by adding & developing strategic tools for assortment and merchandising Resulting in Tremendous results in breath & depth of distribution resulting in $15M in volume Lead the process to support channel and customer annual business plan achievement Develop category development capabilities including strategy, implementation and monitoring of capabilities to optimize brand and customer/channel business performance Delivered leading shopper and consumer insights through category and consumer based solutions that maximize sales and profits for both the key retailers and the Company Show less

  • Director - Category Development/Category Management

    Apr 2014 - Jan 2017

  • Director Commercial Strategy & Planning

    Feb 2013 - Apr 2014
• 

  Ainsworth Pet

  Jan 2017 - Sept 2018

  Director Sales Strategy & Execution

  Created an entirely new function/department along with development of the vision and strategic direction for the newly developed Sales Strategy & Execution Function. The role will be overseeing the: Sales Planning, Category Management, Sales Operations and Trade Marketing functions.

• 

  The J.M. Smucker Company/Ainsworth Pet Nutrition

  Sept 2018 - Jun 2020

  Director Category Strategy

  Led the Sales Strategy Team on the Pet Business responsible for collaborating with cross functional stakeholders to develop category strategies, go-to-market growth drivers and 4-P Best Practices. Partnered with key strategic customers to develop and execute category growth strategies and platforms.

• 

  The JM Smucker Company

  Jun 2020 - now

  Director Category Leadership

  Lead the headquarter based category strategies teams and the field category management team to develop and execute category growth strategies and initiatives that drive profitable category growth and increase shopper satisfaction.