Experience

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  Israel defense forces

  Aug 1998 - Aug 2002

  “oketz” k9 team commander & instractor

  Team commander and combat fighter in IDF's unit Oketz. Active Military Reserve Duty.

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  Pr & advertising firm

  Jan 2010 - Jan 2011

  Team leader & account manager

  Recruitment and customer management, creating marketing strategies presentations, Advertising Campaigns, PR and New-Media Budgeting, planning, construction and implementation of strategy and advertising customers Office Team Manager

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  Yrf darca

  Jan 2012 - Jul 2014

  Social media, pr and resource development manager

  Initiation and Follow Up of Leads Corporate & Foundation Grant Applications Resource development among funds and private companies, relationships with existing clients and finding new donors and partners. Writing requests writing periodic reports, accompanying visits of partners and donors.Website and Social Media: Responsible for the maintenance of YRF website and social media - including the regular updating of content and photos, research and writing of success stories and profiles of students, teachers and alumni for use as marketing material. Public RelationsSupervision of the interaction with our PR firm including more then 200 items in the local and national Israeli media including television, radio, internet and newspapersYRF Newsletters: Writing, editing and tracking the analytics on Mail newsletters working with YRF Lay Committee. Show less

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  Darca schools

  Jan 2014 - Aug 2019

  My responsibilities include:• Complete command of all marketing and communication for our global network, spanning from building and maintaining the brand's name to its positioning. • Direct all creative and design concepts for the Network, including leadership presentations, in-school teacher and student resources, and donor based materials. • Lead all of the brand social media channels across Facebook, Twitter, YouTube, Instagram, and Snapchat. • Manage our PR department to collaborate with newspapers, advertising agencies and marketing vendors. Show less

  • CMO

    Sept 2018 - Aug 2019

  • Marketing Communication Director

    Jan 2014 - Sept 2018
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  Friends of ofanim

  Sept 2019 - Jun 2023

  Executive director

  Ofanim is a not-for-profit organization that delivers a wealth of educational activities to children in Israel's periphery, empowers and encourages them to realize their educational aspirations, further themselves and also contribute to society as a whole.

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  Friends of atid

  May 2023 - now

  Chief executive officer

  Friends of Atid is a U.S.-based non-profit organization dedicated to supporting the work of Atid, a groundbreaking and the fastest growing education network in Israel. We strive to embody Atid's commitment to excellence and mutual respect by raising funds to support Atid's innovative projects, sponsor educational programs, partner with leading organizations and raise awareness about Atid schools in the U.S.