Sami Niemelä

Experience

• 

  SOK

  Sept 2010 - Sept 2013

  Salesperson

  Part-time job during studies; gas station and restaurant cashier.

• 

  Elisa

  May 2013 - May 2016

  Salesperson

  Part-time job during studies; sold mobile devices and connection plans to consumers. My responsibilities included customer service and problem-solving.

• 

  Mehiläinen

  May 2016 - Feb 2018

  Marketing Analyst

  I reported to Business Director, Private Healthcare and Hospitals.I handled analytics and supported the team in technical projects across different units. I reported the marketing team’s activities to multiple stakeholders and made sure the customer register worked smoothly.- Managed email marketing campaign initiatives.- Contributed to procurement of a marketing automation system and successfully led its implementation as project manager; resulting in more targeted and effective customer communication. Acted as super user of the system, ensuring smooth functionality.- Defined and maintained customer register, contributing to efficient data management.- Created reports and dashboards related to marketing effectiveness, resulting in better reporting to the management team including CEO.Mehiläinen is a well-known and highly valued private provider of social and healthcare services, offering comprehensive high-quality services in Finland and internationally. Mehiläinen is a rapidly developing and growing leader in the industry. Turnover 915 M€, employees 18,800 (2018). Show less

• 

  Elisa

  Feb 2018 - Aug 2024

  I am Consumer Self-service Development steering group member. I have 1,4 M€ budget responsibility. I lead 2 different teams (B2C & B2B), with 6 direct reports (Development Leads, Development Managers, System Architect and Marketing Automation Specialist), 3-5 part-time employees in matrix structure, and 12-14 consultants either on-site, remotely in Finland, or offshore in India, and I report to VP of Marketing Delivery.I lead marketing automation for Elisa’s consumer and corporate units, driving their strategic development. I manage development roadmaps and overall planning, execution, and results. I supervise teams, organize work, manage resources, budgets, and team skill development. I collaborate closely with marketing and business stakeholders.- Increased revenue through B2C marketing automation by 40 % from 2022 to 2023, reaching over 90 % of customers in existing customer base. Due to these outstanding results, secured a 50 % increase in the team's yearly B2C budget in an economically challenging situation where most teams received budget cuts.- Established a new team including four former B2C marketing colleagues and recruited two new team members for B2B marketing automation. - Integrated B2B marketing automation team with Salesforce development and secured resources for the future.- Achieved 10 % increase in lead generation and tripled large enterprise customer reach by improving processes and data quality, 2023.- Doubled B2B SMEs sales through marketing automation activities, 2022.- Managed successful procurement of a MAPP project in a challenging situation and environment.- Achieved high results in biannual employee satisfaction surveys four times in a row, exceeding unit's average scores and ranking among the top teams.-Contributed to marketing strategy workshops and customer experience improvements for Consumer Connectivity and Marketing units. Show less I led matrix team of 12-15 people (direct employees, on-site consultants, and offshore consultants in India) and reported to VP of Marketing Delivery.I managed the Consumer Business Recommendation Automation team, setting priorities, and defining new development items. My responsibilities included following up on communication and sales results, and scorecard reporting. I was heavily involved with boosting the use of next-best-action recommendations on our customer frontline.- Managed and designed new marketing automation campaigns by utilizing data, coding logic and monitoring results.- Led development of marketing automation systems to serve customers better.- Received positive feedback about workload organization and automation quality.- Sparred with colleagues and stakeholders to achieve better results in campaigns and decrease negative customer feedback.- Created and managed a development roadmap, streamlining communication and making team’s work more visible. Show less I reported to Development Director.I was responsible for monitoring the marketing automation system, organizing incident fixes, and customer frontline's next-best-action recommendation development. In addition, I was responsible for all commercial activities done by the Recommendation Automation team.- Developed marketing automation system by creating and modifying activities in the inbound channels, resulting in increase of inbound activities from 35 to 70.- Organized training sessions and trained 40+ sales units of up to 30 sales employees per unit across Finland to use next-best-action recommendations, resulting in an increase of utilization rate from 20 to 65.Elisa is a Finnish market leader in telecommunications and digital services, with 5700+ employees and a yearly turnover of 2,2 B€. Show less

  • Marketing Automation Lead 🌐 B2C & B2B Marketing

    Jul 2021 - Aug 2024

  • Marketing Automation Manager 🌐 B2C Communications & Marketing

    Apr 2019 - Jun 2021

  • Marketing Automation Specialist 🌐 B2C & Communications

    Feb 2018 - Apr 2019
• 

  Finnair

  Aug 2024 - now

  Growth Marketing & Marketing Technology Lead