Tania Cade

Experience

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  CBS Radio

  Jan 1990 - Jan 1994

  Manager, Affiliate Relations

  Acquired and serviced hundreds of affiliations for the CBS Radio Networks, CBS Radio Sports and CBS Radio Programs. Negotiated contracts with emphasis on compensation, product exclusivity, inventory/product clearance. Instrumental in launching the Late Show with David Letterman Top Ten List, the House of Blues Radio Hour and Breaks, Live! From the House of Blues, and the Late, Late Radio Show with Tom Snyder. Represented company annually at the National Association of Broadcasters conference.

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  Clear Channel Radio Sales

  Oct 1994 - Nov 2007

  VP, Sales

  Generated $8 million annually from major national advertisers including Daimler Chrysler, General Motors, Sprint/Nextel, Kohlʼs, American Express, Helzberg Diamonds, and Bank of America. Converted the following national accounts to short form commercials: New England Dodge, New England Jeep, Helzberg Diamonds, and Cavit Wine. Continually surpassed goals for NonTraditional Revenue Sales, Sports Sales, and New Business Development. Presented vertically at all levels of agencies including Buying Groups, Planners and Account Managers. Show less

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  Cox Cross Media

  Nov 2007 - Jan 2009

  Senior Account Executive

  100% new business development for digital portfolio including 700 top local broadcast and newspaper sites, 140 national networks, portals, social media, casual games, iPhone apps, and video, in New York and the Mid-Atlantic. Established CXM as the leading multi-level provider at digital agencies including; Mindshare Interaction, Publicis Modem, Media Kitchen, UM, PHD, Draft FCB, GM Planworks, Ingenuity at Martin, Mullen, Media Storm, G2, J3, JL 360, and IMC2. Educated decision makers at digital agencies on the unduplicated local audience, growth of local TV sites and increase in effective reach when integrating on-line with on-air TV. Created customized campaigns utilizing sweepstakes and on-air TV drivers. Worked closely with operations to optimize and insured 90%+ delivery on all campaigns. Grew relationships with publishers including Gannett, Media General, Scripps, Cox and Advance Internet and partners including, FOX Interactive, ABC Digital, Oggifinogi and Adify. Show less

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  The Web Guy

  Jun 2009 - Apr 2010

  Co-owner/SVP Sales

  As Co-owner/SVP Sales at The Web Guy I helped small companies create a BIG presence on-line in English and Spanish! Specialties included: Web Design, Hosting, Flash, Streaming Video, E-commerce, Search Engine Optimization (SEO), Photoshop, Illustrator, Logos, Email Marketing, and Custom Photography.

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  WNYC Radio

  Apr 2010 - Jun 2014

  Manager, Corporate Underwriting

  Sold underwriting sponsorships for WNYC Podcasts, WNYC & WQXR Radio and display.

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  Straus News

  Jul 2014 - now

  I represent Straus News, the family owned publisher of four weekly neighborhood newspapers in the influential borough of Manhattan; Our Town, The Spirit, Our Town Downtown, and Chelsea News. Delivered to doorman buildings exclusively in wealthy zip codes, these papers provide a trusted, targeted vehicle that connect advertisers with affluent, highly educated, culturally active, Manhattanites that are passionate and active in their communities.

  • VP/Chief Sales Officer

    Feb 2020 - now

  • Regional Sales Manager

    Jul 2014 - Feb 2020