Ilaria Luigini

Experience

• 

  Synesia

  Sept 2010 - Feb 2011

  Brand Naming Expert Assistant

  Job description: assistance in brand management consulting and brand naming, product naming, creative and strategic name development, comparative marketing analysis, analysis of brand strategies and brand architectures, maintenance of the company website (www.beatriceferrari.com), management of the client database, back office.

• 

  L'Armadio Verde

  Nov 2011 - Dec 2011

  Start up Marketing Specialist

  Job description: strategic consulting, data gathering, facebook management, analysis and optimization of customer management, business modelization, market research and definition of business plans for the new franchisees, front office.

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  Value Lab SpA

  Nov 2013 - Jun 2018

  JAKALA incorporated VALUE LAB in 2018 JAKALA incorporated VALUE LAB in 2018

  • Senior Business Consultant

    Jul 2016 - Jun 2018

  • Business Consultant

    Nov 2013 - Jun 2016
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  ValueLab Advisory | JAKALA Spa

  Sept 2018 - now

  Manager

  Management Consulting in Area Loyalty & Engagement, CRM e Customer Value ManagementFocus area Retail e Fast moving consumer goodsMain expertise:- PMO: project management con grado di complessità elevato e team con diversi poli di competenza, con interlocutori interni, esterni e fornitori dei clienti- Marketing: Customer Value Management, Customer Engagement, CRM & Loyalty management, consumer behaviour e customer segmentation, affiancamento strategico al cliente, customer experience, piano editoriale e di contatto- Strategy: marketing e brand strategy, customer satisfaction cross-canale- Sales & Retail: sales reporting, business intelligence, geo-intelligence- Analytics: customer metrics a 360° (RFM, deterministic segmentation, churn), customer lifetime value, cluster analysis, big data web, modelli di attribution per il marketing, product and promo propensity- IT: PMO su data management, architetture su infrastrutture IT e common data model [ETL, ecouponing, datawarehouse], chatbot e machine learning/AI- Team Management: responsabilità e coordinamento di team ampi ed eterogenei- Soft skills: eccellente time management, forte senso di responsabilità ed etica del lavoro, proattività, affidabilità, organizzazione, forte motivazione e commitment al risultato, project management, resilienza, ampia adattabilità a diversi contesti aziendali, culturali e sociali, public speaking- All'interno dell'esperienza di consulenza ho ricoperto in contemporanea il ruolo lato cliente di CRM, Business Intelligence & Analytics Manager, polo Dato Cliente per una società leader di mercato nel settore Bricolage e Arredamento, riportando direttamente all’Head of Customer Value Management (2018-2020)- Global Customer Engagement Director ad interim per società italiana leader nel settore Make up Retail e top of mind, riportando direttamente al Brand Manager e successivamente al CEO (2022) Show less

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  Università degli studi di Parma

  Feb 2020 - Feb 2020

  Guest Lecturer

  @Master GS1 Italy in Retail and Brand Management

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  JAKALA

  Jun 2023 - now

  Senior manager