Dan Stoddard

Experience

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  Reebok

  Jun 2013 - Aug 2013

  Training & Merchandising Intern

  -Participated in FW13 and SS14 brainstorm sessions to identify the next generation of training shoe colors - concepts accepted and currently sold.-Organized product samples by season and distributed to sales reps for account meetings.-Tracked all sample inventory to insure return of items.-Researched and purchased competitor footwear and apparel to compare to Reebok products-Recorded and distributed meeting minutes for regional marketing and pre-line meetings.-Analyzed the footwear 2013 bookings for Training, Studio and Crossfit as well as the top accounts for the FW13 season in order to forecast 2014 sales. Show less

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  Vineyard vines

  Jun 2014 - Dec 2014

  -Organized product samples by delivery date within the season.-Used Blue Cherry software and Excel extensively to update fabric content, pricing and product categories.-Distributed products upon arrival to wholesale, public relations and photo departments.-Prepared the physical samples and graphic representation of the weekly Top 20 styles by sales.-Created sections of the Women’s Fall 2015 Look book. -Maintained warehouse inventory.-Researched competitor products to identify trends and patterns for concept development of new lines.-Organized and categorized product samples by season delivery and alterations to lines.-Grouped clothing articles by material for sales analysis.

  • Women's Merchandising Intern

    Sept 2014 - Dec 2014

  • Men's Merchandising Intern

    Jun 2014 - Aug 2014
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  Smartfish Group

  Aug 2015 - Jul 2017

  Account Manager

  -Managed and oversaw the day-to-day responsibilities of a roster of Smartfish clients including creative development, content marketing, design, and production assignments.

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  Nestlé Waters

  Jul 2017 - Aug 2019

  -Communicated with cross-functional global business unit teams to develop and implement brand communications plans, innovation & renovation priorities, and strategy & business development projects to deliver on key objectives-Managed and authorized all spends within the multi-million-dollar budget-Assembled and analyzed Nielsen data, paired with competitive research of top players in the sparkling water category to helpdrive critical business decisions: presented insights during monthly brand health to senior management-Synchronized with brand team and key external partners to devise strong brand strategy, content strategy, email strategy, and communication plans Show less -Collaborated with key internal cross-functional stakeholders and external agencies to launch new marketing campaign and drive marketing activation activities associated with the Sparkling portfolio re-launch-Main photographer & photo editor across all six brands for Still Water, Sparkling Water, Community Outreach & Shopper Marketing team: produced over 400 pieces of content for digital and print channels including retail partners, such as Target-Supported development, creation, and execution of social & digital content strategy through content calendars, asset creation & management, and competitor research Show less -Oversaw and spearheaded the newly established Proactive Engagement model by connecting with consumers through one-to-one personalized consumer experiences via social media to increase share of voice amongst the water category competition and increase positive sentiment around the brands-Directed and trained the dedicated call center and community management team of over 15 individuals to ensure they were set up for success with the correct brand tone of voice-Appointed as dedicated team copywriter which included creating social copy, headlines, descriptions within the specific brand voice across the Still Water, Sparkling Water & Community Outreach team Show less

  • Associate Brand Manager, Perrier

    Oct 2018 - Aug 2019

  • Associate Brand Manager, Regional Brands

    Jul 2018 - Oct 2018

  • Community Specialist, Regional Brands

    Jul 2017 - Jul 2018
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  '47

  Oct 2019 - Oct 2020

  Associate Manager - Content Marketing

  -Coordinated and supported the development of all graphic, photo, and video content-Ensured cross-functional collaboration in the project management of all graphic, photo, and video content development including but not exclusive to; seasonal shoots, videos, campaigns, social media, e-commerce, and other channels-Created and edited photography assets to showcase top product stories on social media, digital media, as well as internally (NHL Stadium Series 2020 & ‘47 DYE HOUSE Pop Up Shop at the 2020 NBA All-Star Game)-Supported the execution of the ’47 brand strategy and brand standards across all channels, with emphasis on the social and digital media channels-Owned and executed key content initiative activities, including production schedules, master workback calendar, coordinating meetings with stakeholders (2020 NBA City Edition Collection, 40th Anniversary of Miracle on Ice, & National Retro Day) Show less

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  CHEVOO Inc.

  Dec 2019 - Jul 2020

  Social Media Manager

  -Curated and managed all social media content including but not limited to the following: 1). Created holistic content calendars inclusive of all mediums 2). Copywrote for all content3). Developed social media content - Edit and/or create assets in Adobe Photoshop, Premiere Pro, Lightroom - when applicable 4). Uploaded social media content all platforms5). Directly engaged with followers on social media, manage external link accounts-Orchestrated and recommended strategy pertaining to influencer outreach and product seeding-Led all social media strategy & new social media initiatives -Collaborated with other team members to provide feedback on ideas -Initiated and spearhead brand growth initiatives such as the Verb New You Challenge-Assisted in presentation creation, testimonials, creative ad hoc requests, blog posts Show less

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  Verb AI

  Apr 2020 - Apr 2023

  Head of Social Media

  -Curate and manage all social media content including but not limited to the following: -Create holistic content calendars inclusive of all mediums -Copywriting for all content-Develop social media content - Edit and/or create assets in Adobe Photoshop, Premiere Pro, Lightroom (when applicable)-Upload social media content all platforms-Directly engage with followers on social media & manage external link accounts-Lead all social media strategy & new social media initiatives -Collaborate with other team members to provide feedback on ideas -Initiate and spearhead brand growth initiatives such as the Verb New You Challenge-Assist in presentation creation, testimonials, creative ad hoc requests, blog posts Show less

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  Dan Stoddard Photography LLC

  Aug 2020 - now

  Owner / Founder / Head of Photography

  -Owned the end-to-end creative process including, but not exclusive to: creating strategic pitch decks; scouting locations; directing and executing photoshoots, working cooperatively and collaboratively with key clients and stakeholders; and post-production via Adobe Lightroom and Photoshop-Developed social media marketing assets for PWR Lift, Rhone, San Pellegrino, PVCK Intl, HIITCore Fitness, Wholesome Massage & Natural Medicine, Verb AI Inc. as well as numerous influencers within the fitness space-Captured video content for the San Pellegrino team in executing “Our Food Our Stories” campaign featuring Kristin Kish, receiving an ANA In-House Excellence Award nomination and 2021 Category Winner Recognition Show less

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  HIITCore Fitness

  Oct 2020 - Oct 2021

  Personal Trainer

  -The perfect blend of timed interval training, circuits, and core strength training. With variance in mind, our program is perfect for the novice and athlete alike. Fully customized to any skill level, get the most out of your workout without spending multiple hours in the gym.

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  Smartfish Group

  May 2021 - Nov 2021

  Social Media Manager

  -Managing and overseeing the day-to-day responsibilities of a select grouping of clients including community management, content creation, reporting, ad creation & management, and strategic guidance.

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  BlueTriton Brands

  Dec 2021 - Nov 2024

  Digital Designer

  (Formerly Nestle Waters North America)-Design, produce, and manage projects across online and offline touchpoints including digital banners, displays, OOH placements, website units, online videos, social media creative, etc. to create seamless omnichannel experiences for target consumers-Capture photos and videos to showcase major brand campaigns, partnerships, and activations including the Saratoga Supper Club Series featuring Chef Buddha Lo, Boston Marathon, Arrowhead Mountain Spring Water x Dwight Howard, Origin Water x Wolfgang Puck, Splash Flavor Up!-Strategically edit photos (color correction, retouching) and videos across over 10 brands to align with brand identity queues and tone of voice-Complete over 400 projects (in 2+ years) yielding 200+ consumer-facing assets used in market-Utilize Adobe Creative Cloud Suite daily – Photoshop, Lightroom, Premiere Pro, Media Encoder, Illustrator-Execution of photography for Saratoga Water in “The Art of Water” campaign, receiving two Gold Muse Awards-Creation of videography assets for Pure Life in “Healthy Connections” campaign, receiving two Platinum Muse Awards Show less

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  Primo Brands

  Nov 2024 - now

  Digital Designer

  (Formerly BlueTriton Brands Inc.)-Design, produce, and manage projects across online and offline touchpoints including digital banners, displays, OOH placements, website units, online videos, social media creative, etc. to create seamless omnichannel experiences for target consumers-Capture photos and videos to showcase major brand campaigns, partnerships, and activations including the Saratoga Supper Club Series featuring Chef Buddha Lo, Boston Marathon, Arrowhead Mountain Spring Water x Dwight Howard, Origin Water x Wolfgang Puck, Splash Flavor Up!-Strategically edit photos (color correction, retouching) and videos across over 10 brands to align with brand identity queues and tone of voice-Complete over 400 projects (in 2+ years) yielding 200+ consumer-facing assets used in market-Utilize Adobe Creative Cloud Suite daily – Photoshop, Lightroom, Premiere Pro, Media Encoder, Illustrator-Execution of photography for Saratoga Water in “The Art of Water” campaign, receiving two Gold Muse Awards-Creation of videography assets for Pure Life in “Healthy Connections” campaign, receiving two Platinum Muse Awards Show less