Carolina Andrade

Experience

• 

  Coolmeia.co

  Nov 2016 - Aug 2018

  Content Analyst

  - Planned and created content for social media. - Managed the customer service channels on social media.

• 

  Lojas REDE

  Feb 2018 - Aug 2018

  Marketing Executive

  - Planned and created content focused on retail clients for social media accounts.- Analyzed data to identify audience & media targets.- Collected and analyzed campaign insights to maximize results across organic and paid media.- Managed the customer service channels on social media.

• 

  Meep

  Aug 2018 - Dec 2019

  Content Analyst

  - Implemented social media and communication strategies, identifying user needs and business opportunities to create data-driven and actionable insights for the Product, Design, and Marketing teams.- Studied the competitive landscape of fintechs and payment industries to create content for blogs, social media, and landing pages following the fundamentals of UX Writing, SEO, and Inbound Marketing.

• 

  Acerto

  May 2019 - now

  In my role as Content Coordinator, I am actively engaged in team management and strategic content planning. My responsibilities include:- Planning and optimizing content for emails, landing pages, campaigns, and microcopies, leveraging analytics reports to optimize the content and ensure continuous improvement across platforms.- Leading the team's activities and projects.- Promoting A/B testing and other analytics reports to identify solutions that optimize CRM content. - Planned and executed copies for marketing campaigns.- Created content for digital interfaces (blog posts, Google Ads, social media, chatbots).- Created microcopy for wireframes.- Conducted A/B tests, aiming for improvements in copy and product. - Created contents with the best SEO practices for the company's blog.

  • Content Coordinator

    Oct 2021 - now

  • Content Analyst

    Jun 2020 - Nov 2021

  • Copywriter

    May 2019 - Jun 2020
• 

  INFINOX Capital

  Sept 2019 - Jun 2020

  Marketing Executive

  - Planned and created content about the financial market for social media accounts.- Translated and optimized institutional content and landing pages, expanding branding and product marketing efforts to Latin America.- Created a process to ensure data analysis in the content strategy of social media.